EIGHT IS ENOUGH ALREADY
NFL ON FOX NATIONAL IS WEEK’S HIGHEST-RATED, MOST-WATCHED PROGRAM … AGAIN
Saturday night’s big snowstorm on the East Coast caused 1:00 PM games in Philadelphia (vs. SF) and Baltimore (vs. Chicago) to be rescheduled for 4:15 PM, reversing the NFL on FOX schedule from four games early and two games late to the opposite. The result was a solid 15.1/28 national household rating/share, with 25.8 million viewers on Sunday (12/20) for a four-game National Window. All markets eventually folded into the end of a thrilling Packers-Steelers game, and for the eighth time in as many tries, the NFL on FOX National Game was the highest-rated and most-watched program of the week in all of television.
The audience is +6% and rating +3% better, respectively, than last year’s comparable 24.4 million, 14.7/28 doubleheader on CBS. Besides its perch as television’s No. 1 show among key male and adult demos for the week, it was also No. 1 in women 18-34 and women 18-49. Sunday’s 15.1/28 marks the fifth time this year an NFL on FOX game exceeded a 15.0 rating nationally, which has never happened in 15 prior NFL on FOX seasons.
Through eight broadcasts the NFL on FOX National Game is averaging an impressive 15.5/29 and 26.2 million viewers, up +9% in rating over last year’s 14.2/27 and +14% in audience (vs. 22.9 mill). It is also pacing +17% and +20% better, respectively, than CBS’s National Game (13.2/25, 21.8 mill), +30% and +34% better, respectively, than NBC’s Sunday Night Football (11.9/19, 19.6 mill) and ranks as the highest-rated and most-watched program in all of television across all key male and adult demos for the season.