DIY NETWORK AND MLB NETWORK TEAM UP TO CREATE THE ULTIMATE BASEBALL-THEMED MAN CAVE FOR ONE MAJOR LEAGUE FAN
Cablers Launch “Who Wants A Man Cave” Contest on June 12 With Multi-Platform Support
NEW YORK, May 29, 2009 — As the go-to destination for home improvement television, DIY Network is teaming up with the ultimate television destination for baseball fans, MLB Network, to deliver one lucky viewer a man cave fit for the major leagues with their “Who Wants A Man Cave?” contest. From June 12 to July 24, guys in desperate need of a getaway can submit a video explaining why they want their own baseball-themed man cave to www.diynetwork.com or www.mlbnetwork.com.
After selecting the winner in August, DIY Network’s Man Caves hosts Tony “Goose” Siragusa and licensed contractor Jason Cameron will join MLB Network studio analysts and former Major League Baseball players Harold Reynolds and Mitch Williams to transform the winner’s space into the ultimate man cave, equipped with official MLB merchandise from his favorite team, high-tech toys and deluxe furnishings. Four runners-up will receive an MLB Authentic Collection cap and jersey from the Major League team of their choice. Viewers can witness the fast-paced renovation from start to finish on a special edition of DIY Network’s primetime smash hit series Man Caves on Tuesday, Sept. 29 at 9 p.m. ET, and on MLB Network in October.
“I’m always willing to lend a hand if it means giving another guy a space of his own,” said Siragusa. “And as a sports fanatic, I especially look forward to building a man cave where our winner can kick back and watch his favorite major league team.”
The “Who Wants A Man Cave?” contest also consists of on-air promotion on both networks and online at www.diynetwork.com, www.mlbnetwork.com and www.mlb.com. The partnership between DIY Network and MLB Network was brokered by Media Storm who serves as media agency of record for both networks. For more contest information, baseball fans can tune-in to DIY Network and MLB Network’s promotional broadcasts on the big screens at major league and minor league stadiums across the country.
“Our one-of-a-kind live studio show, MLB Tonight, brings the baseball experience directly to our viewers’ living rooms on a nightly basis,” said Reynolds. “Our project with DIY Network will give the ultimate fan a major league man cave to sit in and enjoy while watching MLB Network.”
MLB Network’s signature show, MLB Tonight, features on-air analysts Mitch Williams and Harold Reynolds, and airs live beginning at 6 p.m. ET until the final MLB game of the night ends between Monday and Saturday. The show features live look-ins of games in progress, updates, highlights, reporting and analysis.
Whether building a swanky cigar bar, a well-equipped wine cellar or an upscale sportsman’s lodge, DIY Network’s Man Caves delivers jaw-dropping getaways outfitted with high-tech toys and all the manly essentials for homeowners and even celebrities like Snoop Dogg and Rainn Wilson. Each half-hour episode follows hosts, former NFL star Tony “Goose” Siragusa and licensed contractor Jason Cameron as they transform ordinary spaces into a guy’s paradise. The primetime series airs on DIY Network every Tuesday at 9 p.m. ET.
For more information on the “Who Wants A Man Cave?” contest, DIY Network’s experts, tips and home improvement programs, visit the network’s companion Web site at www.diynetwork.com. Members of the media may also obtain additional press materials, talent bios and show images by registering at DIY Network’s online media newsroom. Viewers can also become fans of DIY Network and interact with other home improvement enthusiasts and do-it-yourselfers through Twitter and facebook. DIY Network is available nationwide on DISH Network Ch. 111 and DIRECTV Ch. 230, and additional cable channel designations may be found by checking local listings and www.diynetwork.com/tv.
About DIY Network
From the makers of HGTV and Food Network, DIY Network is the go-to destination for rip-up, knock-out home improvement television. DIY Network’s programs and experts answer the most sought-after questions and offer creative projects for do-it-yourself enthusiasts. One of the fastest growing digital networks and currently in 50 million homes, DIY Network’s programming covers a broad range of categories, including home improvement and landscaping. The network’s award-winning Web site, www.diynetwork.com, is a leader in the Nielsen/NetRatings’ Home and Garden category. The site features broadband video channels including home improvement, crafts, automotive, gardening, and woodworking along with step-by-step instructions totaling more than 20,000 projects online.
About MLB Network
MLB Network launched in approximately 50 million cable and satellite homes on January 1, 2009 as the largest debut in cable television history, exceeding any other cable television launch by approximately 20 million. With live games, original programming, highlights, classic games, and coverage of baseball events, MLB Network is the ultimate television destination for baseball fans. MLB Network is available nationwide on DIRECTV Ch. 213. For more information and channel designations, go to www.mlbnetwork.com.
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