DAYTONA BEACH, Fla. (Aug. 20, 2012) – Two of the biggest brands in all of sports, NASCAR and FOX Deportes, announced today they are teaming up to provide the sport’s most expansive Spanish-language broadcast offering ever with coverage of 15 NASCAR Sprint Cup Series races as well as original programming, daily news segments and weekly updates starting in 2013.
Of the 15 race broadcasts, FOX Deportes, the No. 1 U.S. Latino Sports network, will carry live six NASCAR Sprint Cup Series races, including, for the first time ever, a Spanish-language broadcast of NASCAR’s biggest race, the Daytona 500 (Sunday, Feb. 24).
In addition to the 15 Spanish-language race broadcasts, FOX Deportes will also produce and air a series of original NASCAR programs focused on engaging the Latino fan base. This series will be complemented by daily NASCAR news segments in the No. 1 rated U.S. Latino sports news franchise, Central FOX.
“It’s a historic milestone in the evolution of FOX Deportes, and we’re excited to be working with NASCAR to add the most popular motorsport in America to our overall programming mix for the first time,” said Vincent Cordero, executive vice president and general manager of FOX Deportes. “There’s no sport more deeply rooted in the fabric of America than NASCAR, and having it on our own network represents our continued commitment to expand and diversify our content portfolio by adding the biggest sporting events in the world that impassion today’s U.S. Latino.”
FOX Deportes coverage of NASCAR Sprint Cup Series racing gets underway Saturday, Feb. 16 with coverage of The Daytona Shootout, a non-points race from Daytona International Speedway that unofficially kicks off the 2013 season. In addition to the Daytona 500 a week later (Sunday, Feb. 24), FOX Deportes will also broadcast live in Spanish four additional races from Auto Club Speedway, Bristol Motor Speedway, Charlotte Motor Speedway and Talladega Superspeedway.
“The thirst for NASCAR programming, and in particular race broadcasts, is very strong and we’re constantly looking for ways to expose the sport to new fans in new places,” said Steve Herbst, NASCAR vice president of broadcasting and production. “To be able to put a deal like this together with FOX Deportes, a leader in U.S. Latino sports media, is something we believe will help satisfy the strong demand for NASCAR racing in the Hispanic community while also exposing the sport to new audiences.”
In addition to the six live and nine live-to-tape race broadcasts, the four 30-minute original programs that will air early next year will highlight NASCAR’s storied history and personalities that make NASCAR one of the most popular sports in the world.
All original NASCAR-related programs will air on Fridays at 10:30 p.m. ET, with encore presentations the following Monday at 4 p.m. ET. FOX Deportes also plans weekly NASCAR in-season updates during regularly-scheduled programming to keep fans up-to-date with their favorite teams and drivers. A comprehensive on-air promotional campaign, as well as coverage of NASCAR on Central FOX, will accompany FOX Deportes’ NASCAR race broadcasts throughout the 2013 season.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED, MRN Radio, PRN Radio and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as three international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada, Mexico and Europe. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. The next NASCAR Sprint Cup Series race, the Irwin Tools Night Race, will air August 25 on ABC at 7 p.m. ET. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.
About FOX Deportes
Reaching more than 20 million cable and satellite households in the country, of which over 6 million are U.S. Hispanic, FOX Deportes is the leader in Spanish-language sports media. FOX Deportes features premier soccer programming with exclusive coverage of UEFA Champions League, Barclays Premier League, Copa Santander Libertadores, Copa Bridgestone Sudamericana; coverage of the Major League Baseball regular season, All-Star Game, National League Championship Series and World Series; Golden Boy Promotions Boxing and UFC®. Boasting more than 2,100 hours of live and exclusive programming, a robust digital experience brimming with engaging editorial, live scoring and exclusive video highlights, FOX Deportes is the first name in the U.S. Hispanic sports space. For more information, visit FOX Deportes online at Foxdeportes.com.
About FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG includes FOX Sports, the sports television arm of the FOX BroadcastingCompany; Fox’s 20 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; FOX Soccer, FOX Soccer Plus and FOX Soccer 2Go; FUEL TV; FOX Deportes and FOX College Sports. In addition, FSMG also encompasses FOX Sports Interactive Media, which includes FOXSports.com on MSN, Whatifsports.com Scout.com and Yardbarker.com. Also included in the Group are Fox’s interests in joint-venture businesses Big Ten Network, BTN 2Go and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network and FOX Sports Skybox restaurants.