Presenting Sponsorship Includes Branded Content within Billboards, Bumpers, Opens, and Closes across TV and Digital, plus Social
Eight Consecutive Nights of Dream Team Games in Their Entirety on Olympic Channel: Home of Team USA, Beginning Monday, Aug. 28, at 8:30 p.m. ET
STAMFORD, Conn. – August 23, 2017 – Xfinity, the residential cable service brand of Comcast, will be the presenting sponsor of “Dream Team Week” on Olympic Channel: Home of Team USA, both parties announced today. The agreement, which begins on August 28, includes Xfinity branding within billboards, bumpers, opens and closes, as well as presenting sponsorship status during Olympic Channel: Home of Team USA’s eight nights of Dream Team broadcasts, live streams, and social media content. This is the first presenting sponsorship for Olympic Channel: Home of Team USA, which launched July 15.
The new TV network Olympic Channel: Home of Team USA is celebrating the 25th anniversary of the 1992 Barcelona Olympics with “Dream Team Week,” presenting all eight original broadcasts on eight consecutive nights in primetime, beginning Monday, August 28, at 8:30 p.m. ET, and culminating with an 11-hour Labor Day marathon on Monday, September 4, that concludes with the 1992 Gold Medal Final against Croatia.
“As a result of this partnership with Olympic Channel: Home of Team USA, Xfinity will be the proud beneficiary of associating its brand with the Dream Team, one of the most iconic teams in the history of sports,” said Paul Wilson, SVP, Ad Sales, NBC Olympics. “Dream Team Week is the perfect example of the unique and powerful associations that this new all-family network can provide to advertisers.”
“Xfinity has become a destination for sports entertainment and we’re thrilled to be associated with the rebroadcast of one of the most iconic Olympic teams of all time,” said Matt Lederer, Executive Director of Sports Marketing at Comcast.
Comcast is an Official Partner of the United States Olympic Committee through 2020.
The 1992 Barcelona Olympics marked the first time that NBA players could participate in Olympic basketball. The Dream Team is widely credited with dramatically increasing basketball’s popularity around the world, and was collectively inducted into the Basketball Hall of Fame in 2010. Eleven of the 12 players on the team are in the Basketball Hall of Fame as individuals, as well as three of the team’s four coaches. The Dream Team defeated its eight opponents in 1992 by an average of 44 points en route to the gold medal, and won every game by at least 30 points.
The full Dream Team roster consisted of: Charles Barkley, Larry Bird, Clyde Drexler, Patrick Ewing, Magic Johnson, Michael Jordan, Christian Laettner, Karl Malone, Chris Mullin, Scottie Pippen, David Robinson, and John Stockton.
Chuck Daly served as head coach, alongside assistant coaches P.J. Carlesimo, Mike Krzyzewski, and Lenny Wilkens.
Every Dream Team game from the 1992 Barcelona Olympics will feature the original commentary teams that called the action. Marv Albert led NBC’s basketball coverage in 1992 alongside analyst Mike Fratello and reporter Quinn Buckner, while Chick Hearn and Steve Jones provided play-by-play and analysis for games that aired on NBC’s Triplecast, a pay-per-view joint venture between NBC and Cablevision during the Barcelona Games.
Each night, following game coverage from the Barcelona Olympics, Olympic Channel: Home of Team USA will present NBC’s Dream Team documentary that originally aired during the 2012 London Olympics, and includes interviews with Michael Jordan, Magic Johnson, Larry Bird, and Charles Barkley.
Following is the full telecast schedule of the Olympic Channel’s Dream Team marathon:
|Mon., August 28||USA vs. Angola (preliminary round)||Olympic Channel||8:30 p.m.|
|Tues., August 29||USA vs. Croatia (preliminary round)||Olympic Channel||8 p.m.|
|Wed., August 30||USA vs. Germany (preliminary round)||Olympic Channel||8 p.m.|
|Thur., August 31||USA vs. Brazil (preliminary round)||Olympic Channel||8 p.m.|
|Fri., September 1||USA vs. Spain (preliminary round)||Olympic Channel||8 p.m.|
|Sat., September 2||USA vs. Puerto Rico (quarterfinal)||Olympic Channel||8 p.m.|
|Sun., September 3||USA vs. Lithuania (semifinal)||Olympic Channel||8 p.m.|
|Mon., September 4||USA vs. Angola (preliminary round)||Olympic Channel||12 p.m.|
|USA vs. Spain (preliminary round)||Olympic Channel||2:30 p.m.|
|USA vs. Puerto Rico (quarterfinal)||Olympic Channel||4:30 p.m.|
|USA vs. Lithuania (semifinal)||Olympic Channel||6:30 p.m.|
|USA vs. Croatia (gold medal final)||Olympic Channel||8:30 p.m.|
ABOUT OLYMPIC CHANNEL: HOME OF TEAM USA
Olympic Channel: Home of Team USA is a partnership between the International Olympic Committee, the United States Olympic Committee, and NBCUniversal. It offers fans year-round programming of Olympic Sports from around the world, highlighting their favorite American athletes and teams. Programming consists of live events from a broad portfolio of summer and winter Olympic sports. It also includes Olympic-themed original content produced by all three parties, such as original programs produced by filmmakers from around the world commissioned by the global Olympic Channel; rich archival footage from the IOC’s and NBCU’s libraries of Olympic features and documentaries; and original Team USA programming produced by the USOC that provides authentic, wide-ranging and athlete-focused coverage of the Olympic Movement in the United States. Olympic Channel: Home of Team USA is live streamed on OlympicChannel.com, the Olympic Channel app, NBCSports.com, and the NBC Sports app. Select replays and highlights is available on these digital platforms as well as TeamUSA.org.
–OLYMPIC CHANNEL: HOME OF TEAM USA–