CBSSPORTS.COM HITS THE ROAD WITH AN ORGINAL VIDEO SERIES: BOWL BOUND
Presented by Nokia & Tyson, “BOWL BOUND”, a CBSSports.com production, crosses the country
bringing fans the off-the-field flavor from college bowl games
FORT LAUDERDALE, FL, Dec. 15, 2009 – CBSSports.com today announced the launch of BOWL BOUND, an original video series devoted to covering the passion and culture of college football’s postseason. Presented by Nokia and Tyson, BOWL BOUND will travel across the country covering nearly 4,000 miles and 10 bowl games, including all five BCS bowls, chronicling unique bowl experiences and bringing fans closer than ever to the teams and traditions.
BOWL BOUND will feature two sets of video crews who will produce original video content as well as filing daily blog and photo entries from locations across the country. The crews will use the Nokia Booklet 3G to stay connected while on the move. BOWL BOUND will begin with the west coast crew visiting Albuquerque, NM on Dec. 19 to see Wyoming and Fresno State play in the New Mexico Bowl. BOWL BOUND’s east coast crew will commence in Nashville, TN as the crew checks in on the Gaylord Hotels Music City Bowl featuring Clemson and Kentucky.
Both BOWL BOUND teams will eventually meet in Pasadena, CA for the BCS National Championship Game between Alabama and Texas, providing unique and colorful coverage of college football’s final game. Highlights from the BOWL BOUND series will include spending the holidays with the fans and teams from Southern Cal, Boston College, Clemson and Kentucky, New Year’s Eve with fans from the Rose Bowl and Sugar Bowl, the Rose Bowl Parade and FanFest in the French Quarter in New Orleans. The BOWL BOUND video teams will immerse themselves into the lifestyles and traditions unique to college football, going behind the scenes to capture the action, excitement, and stories on and off the field from the 2009 college bowl season.
Users can view the entire itinerary and follow all the video, blogs and photographs from both BOWL BOUND video crews here: cbssports.com/partner/collegefootball/roadtrip. The first reports from the road will be posted beginning Friday, Dec. 18.
“We’re thrilled to be partnering with Nokia and Tyson to bring college football fans a glimpse into the pageantry and traditions that make bowl season such a special and exciting time,” said Jason Kint, Senior Vice President and General Manager, CBSSports.com. “Combined with the 11,000 sports events we stream, original video productions such as BOWL BOUND have really put CBSSports.com in a leadership position when it comes to sports video on the Internet.”