THIS JUST IN…
…From BBC World News America press release
CBS Sports’ Hall of Fame Sports Journalist Lesley Visser Contributes Special Report On NFL Overseas Expansion Plans For BBC World News America
With the NFL’s third game in as many years taking place on October 25 at Wembley Stadium in London, pioneering sports reporter Lesley Visser of CBS Sports looks at the league’s plans to export American Football globally and asks why the game needs to expand its reach.
In this in-depth report Visser looks at the dilemma facing the NFL as it struggles to maintain commercial growth in a domestic market that many analysts believe has reached saturation point. Despite scheduling regular season games in London, the league has so far not drawn a significant following in Europe and risks being left behind in a sporting world increasingly dominated by soccer, basketball and baseball.
So, the NFL’s latest efforts are centered on the world’s most populous nation: China. The league’s initiatives include a reality TV series focused on football and a ‘flag football’ league based in China. Their ‘point man’ in China is a Mandarin-speaking former NFL player.
Lesley Visser, a full-time correspondent for CBS Sports, is the first and only woman to be recognized by the Pro Football Hall of Fame. She is the only sportscaster in history who has worked on network broadcasts of the Final Four, Super Bowl, World Series, NBA Finals, Triple Crown, Olympics, U.S. Open and World Figure Skating Championship.
This special report airs on BBC World News America on Friday, October 23, 7:00pm
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