The audience for tennis’ first Major of 2020, the Australian Open, was up 4% across ESPN and ESPN2 compared to the 2019 event.
ESPN kicked off the new year in January by growing its audience in total day and prime time, largely due to the College Football National Championship, the Rose Bowl Game and continued growth of franchise studio shows.
The post ESPN’s New Year Starts Strong – Audience Rises in January appeared first on ESPN Press Room U.S..
Seattle’s 17-9 Win over Philadelphia Peaks at 38.5 Million Viewers for Finish on NBC
Seahawks-Eagles is Most-Watched NFL Wild Card Game with West Coast Team in 6 Years
NBC Sports Digital Delivers Its Largest NFL Audience Ever, Excluding Super Bowls
Kirk Cousins & Vikings Face Jimmy Garoppolo & 49ers This Saturday in NFC Divisional Playoff on NBC; Coverage Begins at 3 p.m. ET with Special 90-Minute Edition of Football Night in America On Location at Levi’s Stadium
STAMFORD, Conn. – January 6, 2020 – NBC Sports’ presentation of the Seattle Seahawks’ 17-9 victory over the Philadelphia Eagles in Sunday’s NFC Wild Card game is television’s most-watched show since Super Bowl LIII (Feb. 3, 2019), with a Total Audience Delivery (TAD) of 35.8 million viewers across television and digital, according to fast national live plus same day data from Nielsen, and digital data from Adobe Analytics.
In addition, the game is the most-watched NFL Wild Card game featuring a West Coast team in six years (49ers-Packers, Jan. 5, 2014).
The game averaged 35.1 million TV-only viewers on NBC, peaking at 38.5 million viewers for the final minutes from 7:30-7:40 p.m. ET. Sunday’s game (4:41 p.m.-7:40 p.m. ET) and registered a national TV household rating of 19.2/39.
NBC Sports Digital delivered its best-ever NFL viewership (excluding Super Bowls) for Sunday’s game with an Average Minute Audience (AMA) of 702,000 viewers streaming the game across NBCSports.com, the NBC Sports app, and NFL Digital platforms – up 32% from last year’s Wild Card game (533,000).
TOP METERED MARKETS FOR SEAHAWKS-EAGLES:
(NOTE: based on Nielsen overnights for 44 markets, excludes NFL cities New Orleans and Buffalo)
This Saturday, Jan. 11, NBC Sports presents the opening game of the NFL Divisional Playoffs as quarterback Jimmy Garoppolo and the San Francisco 49ers (13-3), the NFC’s No. 1 seed for the first time since 1997, host quarterback Kirk Cousins and the Minnesota Vikings (11-6), who defeated New Orleans, 26-20, in overtime in last weekend’s Wild Card round for their first road playoff victory in 15 years. Coverage begins at 3 p.m. ET on NBC, with a special 90-minute on-location playoff edition of Football Night in America, the most-watched studio show in sports.
—SUNDAY NIGHT FOOTBALL—
Most-Viewed Event in U.S. Television History (2012 London Olympics)
Most-Watched Show in U.S. TV History (Super Bowl XLIX)
NBC’s Sunday Night Football is Primetime TV’s #1 Show for Unprecedented 8 Consecutive Years…and Counting (2011-18)
NBC Delivers 208 Sports Broadcasts With 20+ Million TV Viewers – #1 Among All Media Companies in the Decade
Most-Watched NHL Game on Record (2019 Stanley Cup Final, Blues-Bruins Game 7)
Most-Watched Live Premier League Match in U.S. TV History (Arsenal-Manchester United, Nov. 2014)
STAMFORD, Conn. – December 23, 2019 – NBC Sports Group – the home to many of sports media’s first-ever game presentations on radio, television, and live streaming – next week completes the Decade of the 2010s, which was highlighted by viewership records, milestones and firsts.
Over the course of the decade, NBC broadcast 208 sports programs which averaged 20+ million viewers – ranking #1 among all media companies.
NBC Sports’ first live event of the decade, the 2010 NHL Winter Classic on Jan. 1, 2010, was held at historic Fenway Park in Boston, while the last will be more than 4,000 miles away with the Women’s 10K at the FIS Cross-Country World Cup Tour de Ski next Tuesday, Dec. 31 in Toblach, Italy (9 a.m. ET on Olympic Channel: Home of Team USA).
In the 3,650 days between those two events, NBC Sports Group had quite a decade:
- Most-Viewed Sporting Event in U.S. TV History – 2012 London Olympics (reached 217 million TV viewers)
- Most-Watched Program in TV history – Super Bowl XLIX (averaged 114.4 million TV viewers)
- #1 Primetime Show for Unprecedented Eight Consecutive Seasons (on pace for nine with 2019) – Sunday Night Football
- Most Dominant Summer Games Ever, Among Adults 18-49 – 2016 Rio Olympics (329% advantage vs. other broadcast networks combined)
- Most Dominant Winter Games Ever, Average Viewership – 2018 PyeongChang Olympics (82% advantage vs. other broadcast networks combined)
- Most-Watched NHL Game on Record – 2019 Stanley Cup Final, Blues-Bruins Game 7 (Total Audience Delivery of 8.9 million viewers)
- Most-Watched Stanley Cup Final on Record (Series) – 2013 Blackhawks-Bruins
- Most-Watched NHL Regular-Season Game on Record – 2011 NHL Winter Classic, Capitals-Penguins at Heinz Field in Pittsburgh (4.53 million TV viewers)
- Most-Watched Live Premier League Match in U.S. TV History – Arsenal-Manchester United (Total Audience Delivery of 1.43 million viewers, 11/22/14)
- Highest-Rated NBA Regular-Season Game Ever on a Regional Sports Network – NBC Sports Bay Area (23.22 HH rating for Warriors-Grizzlies, as Warriors broke NBA record for regular-season victories, 4/13/16)
- First Sports Program to Rank #1 in Primetime for Full TV Season – NBC Sunday Night Football, 2011 NFL Season
- First Media Company to Stream an NFL Game – Super Bowl XLVI on NBC
- First Female Executive Producer of National Sports Network – Molly Solomon, GOLF Channel, Feb. 29, 2012 (Solomon was named Executive Producer and President, NBC Olympics Production & Executive Producer, GOLF Channel, Nov. 19, 2019).
- First Horse Racing Triple Crown in 37 Years – American Pharoah, 2015 on NBC
- First Open Championship Presented by NBC Sports Group – The 2016 Open at Royal Troon on GOLF Channel and NBC
- First Augusta National Women’s Amateur – Presented by NBC Sports, April 6, 2019
- First Indianapolis 500 on NBC – May 26, 2019
January 29, 2011 — Comcast completes acquisition of NBCUniversal. The broad reach and storied history of NBC Sports unites with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group.
May 19, 2011 — Mark Lazarus is appointed Chairman, NBC Sports Group. Under his leadership, the company acquired media rights to and furthered relationships with the Olympics, NFL, NASCAR, INDYCAR, the Premier League, the NHL, and Notre Dame, among many other partnerships and renewals. (Lazarus was promoted to Chairman, NBCUniversal Broadcast, Cable, Sports and News in January 2019).
October 21, 2011 – Telemundo acquires the rights to the FIFA World Cup. Telemundo Deportes, the company’s sports division, has since grown to become the home of the biggest global sports in Spanish-language media, including the FIFA Men’s World Cup, FIFA Women’s World Cup, Olympic Games, and Premier League. Leading into its presentation of 2018 FIFA World Cup Russia, the company opened the Telemundo Center global headquarters which set the standard for Hispanic media as the only next-generation, multimedia production facility with news, sports, entertainment, studios, international and digital all under one roof. Telemundo Deportes’ presentation of the 2018 FIFA World Cup delivered the most live-streamed sports event in Spanish-language history, while its coverage of the 2019 FIFA Women’s World Cup was the most-watched Women’s World Cup in Spanish-language history.
January 2, 2012 – VERSUS is officially renamed NBC Sports Network (and two years later is rebranded NBCSN). Under NBC Sports Group, the network reaches new heights, growing to a peak of 85.2 million viewers in October 2017, and delivering its best year in Total Day and primetime viewership in 2018. In addition, NBCSN has grown Total Day viewership 42% from the year prior to the rebrand (95,000 average viewers in 2011) to calendar 2019 (135,000), which is pacing to be the largest audience growth in that span for any sports cable network.
July 2016 – NBC Sports Digital launches NBC Sports Gold, its direct-to-consumer live streaming product that provides sports fans with access to exclusive premium sports events and content, live and on-demand, at an affordable price. Launched with a single cycling product, NBC Sports Gold currently offers 18 individual sports “passes.”
July 18, 2016 — NBC Sports Group acquires SportsEngine, an industry-leading sports technology platform in the youth and amateur sports participation market based in Minneapolis, Minn. The technology platform helps sports teams of youth organizations improve the management of their operations and provides valuable services for their athletes, parents, coaches, volunteers and fans.
November 2, 2016 — The International Olympic Committee, the United States Olympic Committee and NBCUniversal announce the creation of a comprehensive Olympic Channel content and distribution partnership in the United States. “Olympic Channel: Home of Team USA” offers fans year-round Olympic-sport programming from around the world, with an emphasis on their favorite American athletes and teams.
February 9, 2017 – Mike Tirico is named NBC Olympics primetime host, succeeding Bob Costas, who served as NBC’s primetime host for a U.S. record 11 Olympics. Tirico made his primetime debut at The Winter Olympics in PyeongChang, South Korea, in 2018.
July 24, 2018 – Pete Bevacqua is named President, NBC Sports Group, responsible for overseeing NBC Sports Group’s unprecedented collection of assets and platforms.
December 26, 2018 — NBC Sports launches free-to-play NBC Sports Predictor games app, partnering with Boom Fantasy. The app gives eligible fans the chance to win tens of thousands of dollars in cash prizes in free, simple contests across multiple NBC Sports properties.
2.71 Billion – Live streaming minutes consumed of NBC Olympics’ coverage of Rio 2016, marking the most live-streamed sports event ever.
17.6 Million – New followers signing on to NBC Sports’ accounts across multiple sports on Facebook, Twitter and Instagram, since Jan. 1, 2013
15 Million — GolfNow, the online tee-time marketplace and technology partner to thousands of golf courses and millions of registered users, surpassed 15 million rounds of golf in one year (Dec. 31, 2015).
300,000 – Square-foot NBC Sports International Broadcast Center in Stamford, Connecticut, opened June 2013.
17,025 – Hours of Olympic coverage presented by NBCUniversal across the 2010 Vancouver, 2012 London, 2014 Sochi, 2016 Rio, and 2018 PyeongChang Olympics.
164 – Hours of television coverage of the last two Paralympic Games, with records set for Winter (2018 PyeongChang, 94 hours) and Summer (2016 Rio, 70 hours) competitions.
100 – Number of NASCAR Cup Series races on NBC, NBCSN, CNBC and USA since the start of the current rights agreement in 2015.
13 – Consecutive years that NBC’s Football Night in America has ranked as the most-watched studio show in sports, each year since its debut in Sept. 2006 (on pace for 14 with the 2019 NFL season).
–NBC SPORTS GROUP–
Last Night’s First-Place AFC Matchup is 7th NBC SNF Game to Deliver 22 Million Viewers This Season – More Than Tripling 2018 Through Week 13
NBC’s Sunday Night Football off to Best Start Through Week 13 Since 2015
Deshaun Watson’s Four-Touchdown Performance Highlights Most-Watched Texans Game in NBC SNF History
NBC Sports Digital on Record Pace for NBC SNF Average Minute Audience
STAMFORD, Conn. – December 2, 2019 – The Houston Texans’ 28-22 victory over the New England Patriots on NBC’s Sunday Night Football posted a Total Audience Delivery (TAD) average of 22.0 million viewers – marking the most-watched Week 13 NBC SNF game in nine years. The 2010 Week 13 SNF game was a down-to-the-wire matchup for first place in the AFC North between the 8-3 Baltimore Ravens and the 8-3 Pittsburgh Steelers, who scored the game-winning points on a Ben Roethslisberger touchdown pass with less than three minutes remaining in the fourth quarter (22.5 million viewers).
Last night’s game marked the seventh NBC SNF game to deliver at least 22 million TAD viewers this season – more than tripling last year’s total through Week 13 (two).
The Patriots-Texans TAD of 22.0 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms, represents a 21% increase over last year’s Week 13 game (18.2 million for Chargers-Steelers), according to fast national data released by Nielsen, and digital data from Adobe Analytics.
Last night’s game, which featured Houston QB Deshaun Watson’s four-touchdown performance (three passing, one receiving), is also the most-watched NBC Sunday Night Football game featuring the Texans (nine games since 2006).
NBC’s Sunday Night Football is averaging 20.7 million viewers across all platforms this season – the best start for the series through Week 13 (15 games) since 2015, and up 4% from the same point last season (19.8 million viewers).
The Average Minute Audience (AMA) for Sunday night’s live stream via NBC Sports Digital and NFL Digital platforms was 533,000 viewers – up 73% vs. last year’s Week 13 SNF game (308,000 for Chargers-Steelers), and the third-most consumed SNF regular-season authenticated game on record. NBC Sports Digital’s AMA of 481,000 viewers for SNF through Week 13 is up 43% from the same point last season (336,000 viewers), and its best ever through 13 weeks.
Last night’s game (8:23 p.m.-11:18 p.m. ET) registered a national TV household rating of 12.3/23, and peaked at 23.7 million TV viewers from 9:30-9:45 p.m. ET.
TOP METERED MARKETS FOR PATRIOTS-TEXANS:
–SUNDAY NIGHT FOOTBALL–
Last Night’s Vikings-Cowboys Thriller is Most Watched NBC SNF Week 10 Game Ever – Averaging Total Audience Delivery of 23.5 Million Viewers
Dallas Cowboys Have NFL-High 30 SNF Games of 20+ Million Viewers This Decade, Followed by New England Patriots (20) & Green Bay Packers (19)
NBC’s Sunday Night Football off to Best Start Through Week 10 Since 2015, UP 5% from Last Year
STAMFORD, Conn. – November 11, 2019 – With 50 days remaining in the Decade of the 2010s, NBC’s Sunday Night Football last night became the decade’s only primetime series to average 20+ million viewers for 100 different broadcasts – standing far above all other primetime shows.
The Minnesota Vikings’ down-to-the-wire 28-24 victory over the Dallas Cowboys last night averaged a Total Audience Delivery (TAD) of 23.5 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms – ranking as the best Week 10 game in NBC Sunday Night Football history and registering a 15% increase over last year’s Week 10 game (20.5 million for Cowboys-Eagles), according to fast national data released by Nielsen, and digital data from Adobe Analytics.
Vikings-Cowboys marked Sunday Night Football’s 100th broadcast with at least 20 million viewers since the decade began, significantly more than the second-place series, American Idol (69), which aired multiple times per week.
Following are regularly-scheduled primetime series this decade with the most telecasts averaging at least 20 million viewers:
|Program||# of Shows with 20+ Million Viewers, Since Jan. 1, 2010|
|NBC Sunday Night Football||100|
|Dancing with the Stars*||25|
|Thursday Night Football**||5|
*multiple nights each week
Vikings-Cowboys averaged 23.0 million TV viewers on NBC, marking an NFL-high 30th time (in 34 appearances) since 2010 that the Cowboys played in an NBC SNF game which delivered at least 20 million TV viewers. The Vikings moved into the top 10 last night, with their seventh such SNF game in that stretch. Following are the teams to play in the most such games this decade:
|Team||NBC SNF Games Averaging 20+ Million Viewers, From 2010-19|
|New England Patriots||20|
|Green Bay Packers||19|
|New York Giants||15|
|New Orleans Saints||7|
NBC’s Sunday Night Football is averaging 20.8 million viewers across all platforms this season – the best start for the series through Week 10 (11 games) since 2015, and up 5% from the same point last season (19.8 million viewers).
The Average Minute Audience (AMA) for Sunday night’s live stream via NBC Sports Digital and NFL Digital platforms was 530,000 viewers – up 58% vs. last year’s Week 10 SNF game (336,000 for Cowboys-Eagles), and the third-most consumed SNF regular-season authenticated game on record. NBC Sports Digital’s AMA of 500,000 viewers for SNF through Week 10 is up 41% from the same point last season (354,000 viewers), and its best ever through 10 weeks.
Last night’s game (8:23 p.m.-11:22 p.m. ET) registered a national TV household rating of 12.9/25, and peaked at 24.3 million TV viewers from 9:30-9:45 p.m. ET.
TOP METERED MARKETS FOR VIKINGS-COWBOYS:
–SUNDAY NIGHT FOOTBALL–
Sunday’s National Women’s Soccer League (NWSL) Championship– a 4-0 Carolina Courage victory over the Chicago Red Stars– was seen by an average audience of 166,000 viewers on ESPN, making it the most-watched NWSL match in three years.
The post National Women’s Soccer League Championship on ESPN is the Most-Viewed NWSL Match in Three Years appeared first on ESPN Press Room U.S..
Last Night’s 31-24 Packers’ Victory Posts Total Audience Delivery (TAD) of 18.8 Million Viewers – UP 31% from Last Year’s Week 8 SNF Game, Also vs. World Series
- Green Bay-Kansas City Expected to Easily Win Primetime
- SNF Tops World Series Local Ratings in 38 of 42 Metered Markets
NBC’s Sunday Night Football off to Best Start Through Week 8 Since 2015
NBC Sports Digital’s Average Minute Audience (AMA) for Packers-Chiefs UP 95% vs. Last Year’s Week 8
STAMFORD, Conn. – October 28, 2019 – The Green Bay Packers’ 31-24 victory over the Kansas City Chiefs in a matchup of first-place teams on NBC’s Sunday Night Football averaged a Total Audience Delivery (TAD) of 18.8 million viewers – marking the most-watched SNF game against the World Series since 2015. The 2015 Week 8 SNF game was headlined by Peyton Manning and the 6-0 Denver Broncos defeating Aaron Rodgers and the 6-0 Green Bay Packers in only the fourth meeting in NFL history between clubs with records of 6-0 or better (23.1 million viewers).
Final numbers will be available Tuesday morning, but SNF is expected to easily win primetime as the most-watched (18.3 million TV-only) and highest-rated (10.4/20) program of the night. In addition, SNF topped the World Series in 38 of 42 metered markets (90%) last night (Sacramento and San Francisco unavailable).
The Packers-Chiefs TAD of 18.8 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms, represents a 31% increase over last year’s Week 8 game (14.4 million for Saints-Vikings), according to fast national data released by Nielsen, and digital data from Adobe Analytics.
NBC’s Sunday Night Football is averaging 20.3 million viewers across all platforms this season – the best start for the series through Week 8 (nine games) since 2015, and up 5% from the same point last season (19.2 million viewers).
The Average Minute Audience (AMA) for Sunday night’s live stream via NBC Sports Digital and NFL Digital platforms was 472,000 viewers – up 95% vs. last year’s Week 8 SNF game (242,000 for Saints-Vikings). NBC Sports Digital’s AMA of 486,000 viewers for SNF through Week 8 is up 38% from the same point last season (351,000 viewers), and its best ever through eight weeks.
Last night’s game (8:23 p.m.-11:29 p.m. ET) registered a national TV household rating of 10.4/20, and peaked at 20.0 million TV viewers from 9:45-10 p.m. ET.
TOP METERED MARKETS FOR PACKERS-CHIEFS:
–SUNDAY NIGHT FOOTBALL–
NASCAR Hollywood Casino 400 on NBC Averages Total Audience Delivery (TAD) of 3.322 Million Viewers
Kansas is NBC Sports’ Fourth Race with Double-Digit Year-Over-Year Viewership Growth This Season
NBC Sports’ 2019 NASCAR Viewership Up 4% vs. 2018
STAMFORD, Conn. – October 21, 2019 – NBC Sports’ coverage of Sunday’s Monster Energy NASCAR Cup Series Hollywood Casino 400 at Kansas Speedway on NBC averaged a Total Audience Delivery of 3.322 million viewers – up 20% vs. 2018 – delivering NBC Sports’ largest NASCAR year-over-year viewership increase since its current rights agreement began in 2015, according to Fast National data by the Nielsen Company and streaming data by Adobe Analytics.
The 20% year-over-year viewership increase for Sunday’s race on NBC also marks the largest viewership increase for a NASCAR Cup Series race in eight years*, when ESPN’s coverage of the 2011 Championship race at Homestead was up 21% vs 2010. It also marks NBC Sports’ fourth race with double-digit year-over-year viewership gains this season.
|Date||Event||Network||TAD (% Gain vs. ‘18)|
|July 21||New Hampshire||NBCSN||2.827 million (+12%)|
|Aug. 11||Michigan||NBCSN||2.929 million (+14%)|
|Sept. 15||Las Vegas||NBCSN||2.412 million (+12%)^|
|Oct. 20||Kansas||NBC||3.322 million (+20%)|
TV-only viewership of Sunday’s race on NBC peaked with 4.108 million viewers from 5:30-5:45 p.m. ET, as Denny Hamlin held off Chase Elliott during overtime for his fifth win of the season as the Round of 8 was decided in the NASCAR Playoffs.
Sunday’s race on NBC (2:57-6 p.m. ET) stands as NBC Sports’ most-watched Cup Series race since last year’s Championship race at Homestead on NBC and NBCSN (4.180 million; 11/18/18) and its most-watched Kansas Cup Series race since 2016 (3.455 million; 10/16/16). On TV only, the race delivered a 2.03 HH rating and 3.304 million viewers, up 17% and 20%, respectively, vs. 2018.
Excluding this year’s weather-impacted races at Daytona and Talladega, NBC Sports’ 2019 NASCAR Cup Series coverage has averaged a TAD of 2.545 million viewers, up 4% vs. the comparable races in 2018 (2.457 million).
Additionally, Saturday’s NASCAR Xfinity Series race from Kansas on NBC (3:17-6 p.m. ET) averaged a TAD of 1.336 million viewers, up 3% vs. last year (1.296 million).
*excludes rain-impacted races and network changes
^moved from afternoon to night race