16.2 Million Watch Kentucky Derby On NBC

May 7, 2013 By Leave a Comment

nbc-sports2nd Most-Watched Kentucky Derby Since 1989

Viewership up 9% from Last Year; Up 12% from 2011

9.7 National Rating up 8% from Last Year; Up 14% from 2011

NBC Sports ‘Big Event Strategy’ Leads to More Than 16 Million Viewers for 3rd Time in 5 years

NEW YORK – May 7, 2013 – NBC Sports’ coverage of Saturday’s Kentucky Derby drew 16.2 million viewers, making it the second most-watched Kentucky Derby since 1989. The viewership for the race is up nine percent from last year’s Derby (14.8 million), and up 12 percent from the Derby in 2011 (14.5 million), according to official national data provided today by The Nielsen Company.

Utilizing NBC Sports’ ‘Big Event Strategy,’ three of the last five Kentucky Derby races have recorded at least 16 million viewers.

Saturday’s race (6:05-6:53 p.m. ET), won by Orb, is the second most-watched Kentucky Derby dating back to 1989 (18.5 million on ABC), only surpassed by the 2010 Derby won by Super Saver (16.5 million).

  • The household rating of 9.7/21 is the best since 2010 (9.8/23), and tied 2009 as the second highest-rated Derby since 1992 (10.3/30 on ABC).
  • The 9.7/21 rating is up eight percent from last year’s race (9.0/20) and up 14 percent from 2011 (8.5/19).
  • The pre-race on NBC (5-6:05 p.m. ET) drew 9.1 million viewers, an increase of 12 percent from last year (8.1 million) and is the second-best pre-race viewership dating back to 1992.
  • NBC Sports Network’s five-hour pre-race show (11 a.m. – 4 p.m. ET) drew 500k viewers, up 19 percent from last year (421k).

MORE PEOPLE WATCH THE DERBY ON NBC: NBC Sports’ coverage of the Kentucky Derby over the last 13 races averages more than 2 million more viewers than the previous 12 Kentucky Derby broadcasts on ABC (14.3 million vs.12.0 million, up 19 percent). NBC’s average viewership of 14.3 million over the last 13 Kentucky Derby broadcasts is more than six million more than the last six years that ABC aired the Derby (1995-2000).

KENTUCKY DERBY CONTINUES TO BE A HIT WITH FEMALE VIEWERS: The Kentucky Derby once again proved to be very popular with female viewers. In fact, 52 percent of Derby viewers were women, making it the only annual sporting event that draws more female viewers than male viewers.

KENTUCKY DERBY VIEWERSHIP
2013 16.2 million NBC Orb
2012 14.8 million NBC I’ll Have Another
2011 14.5 million NBC Animal Kingom
2010 16.5 million NBC Super Saver
2009 16.1 million NBC Mine That Bird
2008 14.2 million NBC Big Brown
2007 13.7 million NBC Street Sense
2006 12.9 million NBC Barbaro
2005 13.6 million NBC Giacomo
2004 14.6 million NBC Smarty Jones
2003 11.8 million NBC Funny Cide
2002 12.8 million NBC War Emblem
2001 13.5 million NBC Monarchos
2000 9.1 million ABC Fusaichi Pegasus
1999 9.9 million ABC Charismatic
1998 9.5 million ABC Real Quiet
1997 11.3 million ABC Silver Charm
1996 11.0 million ABC Grindestone
1995 9.3 million ABC Thunder Gulch
1994 12.1 million ABC Go For Gin
1993 11.5 million ABC Sea Hero
1992 13.7 million ABC Lil E Tee
1991 13.4 million ABC Strike The Gold
1990 15.6 million ABC Unbridled
1989 18.5 million ABC Sunday Silence

TOP METERED MARKETS FOR 2013 KENTUCKY DERBY (Race Portion)

1. Louisville 43.7/69
2. Ft. Myers 19.7/37
3. Cincinnati 18.8/37
T4. Knoxville 18.4/31
T4. West Palm Beach 18.4/35
6. Buffalo 15.9/33
7. Oklahoma City 15.1/25
8. Columbus 14.8/31
9. Indianapolis 13.9/28
10. Nashville 13.2/22
11. Jacksonville 13.1/21
12. Orlando 12.8/28
13. Richmond 12.7/22
14. Tampa-St. Pete 12.5/23
15. Baltimore 12.4/26
T16. Boston 12.2/28
T16. Washington D.C. 12.2/27
18. Dayton 11.7/24
19. Minneapolis-St. Paul 11.6/28
T20. Greensboro 11.5/23
T20. New York 11.5/26

PREAKNESS STAKES ON NBC SPORTS, MAY 18: In two weeks, Kentucky Derby winner Orb will take one more step to try to become the first horse to win the Triple Crown in 34 years, since Affirmed in 1978. NBC Sports Group coverage of The Preakness Stakes from Pimlico Racecourse in Baltimore, Md., begins Wednesday, May 15 at 3:30 p.m. ET and continues with the Preakness Stakes on Saturday, May 18.

PREAKNESS STAKES
Date Time Event Network
Fri., May 17 3 p.m. Preakness Classics NBCSN
4 p.m. Black Eyed Susan Stakes NBCSN
Sat., May 18 2:30 p.m. Preakness Saturday NBCSN
4:30 p.m. Preakness Stakes NBC
6:30 p.m. Preakness Post-Race Show NBCSN

For more information about NBC Sports Group shows and properties, including press releases, photos, talent and executive bios and headshots, please visit NBCSportsGroupPressBox.com.

–NBC SPORTS GROUP–

Filed Under: Horse Racing, NBC, Ratings

Wednesday Night’s Buffalo Sabres-Boston Bruins Telecast Is Fourth Best-Ever For Single Regular Season Game On NBC Sports Network

April 19, 2013 By Leave a Comment

nhl_nbc_2Telecast Draws 847,000 Viewers; Peaks at 1.1 Million

NBC Sports Network is Highest-Rated Network in Boston and Buffalo During Sabres-Bruins Telecast

NEW YORK– April 18, 2013 – NBC Sports Network’s Wednesday Night Rivalry telecast featuring the Buffalo Sabres against the Boston Bruins resulted in record-setting regular-season viewership.

NBC Sports Network’s coverage of the Sabres dramatic 3-2 shootout victory against the Bruins on Wednesday night, drew 847,000 viewers and peaked at more than 1.1 million viewers.

• The telecast was the fourth most watched single regular-season game in NBC Sports Network history and was up 84% vs. NBC Sports Network’s 2011-12 exclusive time period average.

• NBC Sports Network was a top 10 cable network for the 7:30-10:15 p.m. ET time period among M18-49 (No. 7) and M25-54 (No. 8).

NBC Sports Network’s 13 Wednesday Night Rivalry NHL games have averaged 662,000 average viewers up 49% above NBC Sports Network’s 2011-12 Wednesday night exclusive game average.

• Through 49 games, the NHL on NBC Sports Network has drawn 415,000 average viewers, up 25% from last year’s full regular season average (332,000).

IN BOSTON

In Boston, Sabres-Bruins on NBC Sports Network received a 7.9 HH rating, which was the third highest-rated regular-season Bruins game ever on NBC Sports Network (behind Boston’s two games vs. Montreal this season 9.26 on 3/3/13 and 8.51 on 3/27/13).

• The game was up 77% from the Bruins’ 2011-12 regular season average on NBCSN in the market.

• NBC Sports Network was the No. 1 rated network overall in Boston during the 7:30-10:15 time period.

IN BUFFALO

In Buffalo, Sabres-Bruins on NBC Sports Network received a 9.0 HH rating and was the No. 1 rated network overall during the 7:30-10:15 time period.

–NBC SPORTS GROUP–

Filed Under: NBC Sports Network, NHL, Ratings

2013 NCAA Tournament Most-Watched in 19 Years

April 10, 2013 By Leave a Comment

ncaa2013 Championship Game Scores with Double Digit Increases in Rating and Viewers

Louisville’s Win Delivers Rating/Share of 14.0/22 and 23.4 Million Total Viewers

The 2013 NCAA Division I Men’s Basketball National Championship across CBS, TBS, TNT and truTV is the most-watched NCAA Tournament in 19 years, according to Nielsen.  The 2013 NCAA Tournament averaged 10.7 million total viewers, up 11% from last year’s 9.6 million total viewers, and is the highest average for the NCAA Tournament in 19 years (11.2 million; 1994).

The National Championship game, which saw Louisville defeat Michigan on CBS on Monday, April 8, earned an average fast national household rating/share of 14.0/22, up 14% from last year’s 12.3/19 (Kentucky-Kansas).  The National Championship game averaged 23.4 million viewers, up 12% from last year’s 20.9 million. 

The championship game coverage peaked in HH rating/share with a 16.1/27 and average viewers with 27.1 million, from 11-11:30 p.m. ET.

Coverage for the entire 2013 NCAA Tournament across Turner Sports and CBS Sports averaged a HH rating/share of 6.7/14, up 10% from last year’s 6.1/13, and is the highest average NCAA Tournament rating in eight years (6.9/15; 2005).

Source: Nielsen Media Research, based on Live +SD data stream. 3/19/13 to 04/09/13 vs. 03/13/12 to 04/02/12. 2013, 2012 and 2011 averages based on weighted average of four telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2012 based on Live + SD. 2003 based on CBS / ESPN average of First Round.

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Filed Under: CBS, NCAA Basketball, Ratings, Turner

2013 NCAA Tournament is Highest Rated in 23 Years

March 25, 2013 By Leave a Comment

ncaaTurner Sports and CBS Sports’ Exclusive Coverage of the 2013 NCAA Division I Men’s Basketball Championship is Highest Rated in 23 Years

Sunday’s Third Round Coverage Highest Rated in 20 Years; Up 19% vs. 2012

CBS Sports and Turner Sports’ exclusive live coverage of the 2013 NCAA Division I Men’s Basketball Championship across TBS, CBS, TNT and truTV is averaging a 6.3/14 overnight rating/share, the highest rating for the opening week of the NCAA Tournament in 23 years, when the tournament expanded to its current format, according to Nielsen metered market ratings.

The networks’ combined coverage, from the NCAA First Four to the completion of the third round, is up 5% vs. last year’s comparable 6.0/13 rating.

Turner Sports and CBS Sports’ exclusive third round coverage on Sunday, March 24 – across TBS, CBS, TNT and truTV – averaged an overnight household rating/share of 7.6/15, the highest rating for the first Sunday of the NCAA Tournament in 20 years (8.5/20 in 1993).  This year’s rating/share is up 19% compared with a 6.4/13 in 2012.

Sunday’s coverage showed audience increases in all four telecast windows including more than 20% in three of the four:

§  The first daytime telecast window (12-2:45 p.m. ET) averaged a 5.4/13, the highest rating for the window since 2002 (5.8/13) and an increase of 26% over last year’s 4.3/11.

§  The second daytime telecast window (3-5:15 p.m.) averaged a 7.2/15, tied with 2007 as the highest rating for the window since 2006 (7.5/16) and up 20% over last year’s 6.0/13.

§  The first primetime telecast window (5:15-9:15 p.m.) averaged an 11.8/22, the highest rating for the window since 1991’s 12.1/24 and a 26% increase over a 9.4/18 in 2012.

§  The second primetime window (8 p.m.-12:15 a.m.) averaged a 6.5/11, up 2% vs. a 6.4/10 in 2012.

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Source:  Nielsen Media Research, based on Metered Market data, Live +SD data stream.  3/19/13 to  03/24/13 vs. 03/13/12 to 03/18/12.  2013 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV.  Historical audiences, CBS 1991 through 2005 based on Live data.  2006 through 2010 based on Live + SD.  2003 based on CBS / ESPN average of First Round. 

Filed Under: CBS, NCAA Basketball, Ratings, TBS, TNT, truTV

Miami Heat Win Streak Scores Big Local TV Ratings for FOX Sports

March 22, 2013 By Leave a Comment

Sun_Sports_FOXSun Sports, the Fox-owned regional sports network that is the local TV home to the Miami HEAT, has been scoring record ratings during the HEAT’s historic 24-game win streak.

Some highlights:

- 20 of the 24 games during the streak have been televised on Sun Sports.

- HEAT telecasts during the streak have averaged an impressive 8.9 HH rating in the Miami-Ft. Lauderdale DMA, up +32%  over the team’s season-to-date ratings (6.72).

- Last night’s game vs. Cleveland scored an 11.73 HH rating and peaked at a whopping 18.48 as the HEAT finished off their comeback against the Cavaliers.

- Monday’s telecast of Celtics vs. HEAT delivered a 12.2 HH rating, which set a new all-time record (regular season or playoffs) on Sun Sports, beating the previous high-water mark of 11.13 set only a few days earlier on March 10 against the Pacers.  Sun Sports’ 12.2 HH rating also more than doubled the rating of ESPN’s side-by-side telecast (5.3 HH rating).

- In five side-by-side HEAT telecasts with ESPN since Jan. 30, Sun Sports holds a decided advantage, having averaged a 7.3 HH rating compared to a 3.6 HH rating on ESPN.

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Filed Under: FOX, NBA, Ratings

2013 NCAA Tournament Delivers Most Watched First Thursday in 22 Years

March 22, 2013 By Leave a Comment

ncaa2013 NCAA® Division I Men’s Basketball Championship on TBS, CBS, TNT and truTv is Most-Watched First Thursday Since 1991

Thursday’s NCAA Tournament Coverage Delivers a 5.5 U.S. HH Rating and 8.1 Million Total Viewers

NCAA Tournament to Date is Most Watched in 20 Years

CBS Sports and Turner Sports’ exclusive second round coverage of the 2013 NCAA Division I Men’s Basketball Championship across TBS, CBS, TNT and truTV on Thursday, March 21, combined to deliver the most viewed (8.1 million total viewers) first Thursday of the NCAA Division I Men’s Basketball Championship since 1991, when the tournament expanded to four telecast windows, according to Nielsen Fast Nationals.

Thursday’s coverage earned a Fast National U.S. household rating/share of a 5.5/12, +4% vs. 2012, 5.3/13, the highest average rating for the first Thursday of the NCAA Tournament in 19 years (5.6/14, 1994).

The 2013 NCAA Tournament to date, including the First Four, is averaging a 5.0/11, +6% from last year’s 4.7/11, and is tied with the highest-to-date rating since 2006 (5.0/11).

Overall, the 2013 NCAA Tournament to date is the most-watched in 20 years (1993).  The First Four and Thursday’s coverage averaged 7.4 million viewers, +7% vs. 6.9 million viewers last year.  

-          The first telecast window of the day combined to earn a 4.0/13, +14% vs. last year’s 3.5/13.

-          The second telecast window of the day combined to earn a 5.1/13, +6% vs. last year’s 4.8/13.

-          The third telecast window of the day combined to earn a 7.1/12, +11% vs. last year’s 6.4/12.

-          The fourth telecast window of the day combined to earn a 5.9/11 vs. last year’s 6.4/12.

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Source: Nielsen Media Research, based on Fast National Data, Live +SD data stream. 3/19/13 to  03/21/13 vs. 03/13/12 to 03/15/12.   2013, 2012 and 2011 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2012 based on Live + SD. 2003 based on CBS / ESPN average of First Round.

Filed Under: CBS, NCAA Basketball, Ratings, TBS, TNT, truTV

Blackhawks Streak Drives Record Ratings For NBC Sports Group

March 8, 2013 By Leave a Comment

nhl_nbc_2Sunday’s Blackhawks-Red Wings Draws 1.9 Million Viewers, Best-Ever for Single Regular-Season Game on NBC

Wednesday Night’s Blackhawks-Avalanche Draws 720,000 Viewers, Ninth Best Regular-Season Game in NBC Sports Network History

Highest Local Ratings Ever in Chicago For NHL Regular-Season Games on NBC & NBC Sports Network

Comcast SportsNet Chicago Sets Record Ratings For Blackhawks Coverage

NEW YORK– March 7, 2013 – The Chicago Blackhawks (21-0-3) have started the season with a historic season-opening 24-game point streak, the best ever in the NHL, resulting in record ratings across NBC, NBC Sports Network and Comcast SportsNet Chicago, an NBC Sports Regional Network.

NBC Sports Network’s Wednesday Night Rivalry telecast featuring the Blackhawks against the Colorado Avalanche, and Sunday afternoon’s Blackhawks-Detroit Red Wings broadcast on NBC, resulted in record-setting regular-season viewership.

In addition, the Blackhawks have spurred record ratings in the Chicago market for NHL regular-season games on NBC, NBC Sports Network and Comcast SportsNet Chicago.

BLACKHAWKS-RED WINGS, SUNDAY, MARCH 3, NBC

NBC’s coverage of the Blackhawks dramatic 2-1 shootout victory against the Red Wings on Sunday, drew 1.9 million viewers, the best-ever for a single regular-season game on NBC (excluding Winter Classics) and up 58% vs. last year’s same-weekend coverage (1.2 million viewers, Boston-NYR).

As previously reported, the Chicago market delivered a 9.7 rating, the market’s best-ever for a NHL regular-season game on NBC, with the exception of the 2009 Winter Classic, which was played at Wrigley Field and received an 11.8 local rating in the market.

BLACKHAWKS-AVALANCHE, WEDNESDAY, MARCH 6, NBC SPORTS NETWORK

NBC Sports Network’s coverage of the Blackhawks compelling 3-2 victory over the Colorado Avalanche last night drew 720,000 average viewers, (up 57% vs. the 2012 exclusive time period average), and ranked as the ninth most-watched regular-season game in the network’s history. Additionally, six of the Top 10 most-watched regular-season games in NBC Sports Network history have aired this season.

In Chicago, the telecast received a 7.0 local rating, the market’s highest ever for an NHL regular- season game on NBC Sports Network. Additionally, NBC Sports Network was the No. 1 rated cable network in Chicago during the Blackhawks-Avalanche telecast.

COMCAST SPORTSNET CHICAGO

The Top 10, and 18 of the Top 19, highest-rated regular-season Blackhawks games in Comcast SportsNet Chicago history have taken place this season. Tuesday night’s Blackhawks game against the Minnesota Wild received 7.9 local HH rating and is the network’s highest-rated Blackhawks game ever.

For more information about NBC Sports Group shows and properties, including press releases, photos, talent and executive bios and headshots, please visit NBCSportsGroupPressBox.com (http://nbcsportsgrouppressbox.com)

Filed Under: NBC, NHL, Ratings

TNT’s Coverage of the 2013 NBA All-Star Game presented by Kia Motors Nets 8.0 Million Total Viewers, Up 13 Percent vs. Last Year

February 19, 2013 By Leave a Comment

nba-all-starTNT’s Coverage of the 2013 NBA All-Star Game presented by Kia Motors

Nets 8.0 Million Total Viewers, Up 13 Percent vs. Last Year

TNT’s exclusive coverage of the 2013 NBA All-Star game presented by Kia Motors delivered an average of 8.0 million total viewers, based on Nielsen Fast Nationals, an increase of 13 percent over 7.1 million total viewers last year. The corresponding 4.6 U.S. HH rating was up five percent compared with a 4.4 U.S. HH rating in 2012. The telecast peaked with a 5.0 U.S. HH rating from 9:30-9:45 p.m. ET.

The network’s coverage of the 2013 NBA All-Star Game posted a 13 percent increase in Adults 25-54 (4,066,000 vs. 3,595,000) and a six percent improvement among Adults 18-49 (4,488,000 vs. 4,246,000). Additionally, Men 25-54 were up nine percent (2,712,000 vs. 2,493,000) and viewership among Men 18-49 increased one percent (3,061,000 vs. 3,022,000).

The 2013 NBA All-Star Game – won by the West, 143-138, behind the MVP performance of the Los Angeles Clippers’ Chris Paul – garnered the highest local ratings in the following markets:

  • Miami/Ft. Lauderdale – 12.6 HH rating
  • San Antonio – 9.9 HH rating
  • Memphis – 9.7 HH rating
  • Los Angeles – 9.4 HH rating
  • Oklahoma City – 8.9 HH rating

Houston, the host city of the 2013 NBA All-Star Game, ranked sixth among the metered markets with an 8.3 household rating. The city’s rating was up 80 percent when compared with last year’s 4.6 local market rating.

Additionally, according to Bluefin, TNT’s coverage of the NBA All-Star Game generated 3.4 million comments across social platforms to become the most-discussed telecast of the week.

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Filed Under: NBA, Ratings, TNT

CBS’s Super Bowl Is Third Most-Watched; Second Highest Rated In 27 Years

February 4, 2013 By Leave a Comment

nfl-super-bowl-cbsCBS SPORTS’ COVERAGE OF SUPER BOWL XLVII IS THIRD MOST-WATCHED PROGRAM IN TELEVISION HISTORY

AND

SECOND-HIGHEST RATED SUPER BOWL IN 27 YEARS

Average of 108.41 Million Watch Baltimore Win Super Bowl XLVII

Network Garners Fast National Household Rating/Share of 46.3/69

The CBS Television Network’s coverage of Super Bowl XLVII featuring the BALTIMORE RAVENS’ 34-31 win over the SAN FRANCISCO 49ers’ on Sunday, Feb 3 (6:32-8:41 and 9:11-10:47 PM, ET) was watched by a Nielsen estimated average of 108.41 million viewers, making it the third most-watched program in television history (Super Bowl XLVI – 111.3 million; Super Bowl XLV – 111.0 million). 

CBS Sports’ coverage of Super Bowl XLVII earned an average fast national household rating/share of 46.3/69 (47.0/71; N.Y. Giants-New England; Super Bowl XLVI), making it the second highest-rated Super Bowl in 27 years (1/26/86; 48.3/70; Chicago-New England).

Last night’s Super Bowl HH rating/share peaked at a 50.7/73 with an average of 113.92 million viewers from 10:30-10:47 PM, ET.

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Filed Under: CBS, NFL, Ratings

CBS’s Super Bowl Scores Highest In History In Metered Markets

February 4, 2013 By Leave a Comment

nfl-super-bowl-cbsCBS SPORTS’ COVERAGE OF SUPER BOWL XLVII SCORES HIGHEST RATING IN HISTORY

Baltimore’s Win Over San Francisco Earns Overnight Rating/Share of 48.1/71 in Metered Markets

CBS Sports’ coverage of Super Bowl XLVII featuring the BALTIMORE RAVENS, 34-31 win over the SAN FRANCISCO 49ers on Sunday, Feb. 3  (6:30-8:45 PM and 9:15-10:45 PM, ET), earned an average overnight household rating/share of 48.1/71, the highest-rated Super Bowl in the metered markets in history (2/6/11; 47.9/71; FOX; Green Bay-Pittsburgh).

This year’s 48.1/71 is up +1% from last year’s 47.8/71 (N.Y. Giants-New England) in the metered markets.  Rating excludes from 8:45-9:15 PM, ET during power outage.

The Super Bowl XLVII rating/share peaked at 52.9/75 from 10:30-10:45 PM, ET.  Following is a breakdown of the ratings by half-hours.

(All times ET)

(All times ET)

6:30-7:00   –    42.6/67                        8:00-8:30   –    48.2/71                        9:15-9:30   –    47.9/68

7:00-7:30   –    46.3/71                        8:30-8:45   –    48.3/71                        9:30-10:00 –    49.6/70

7:30-8:00   –   47.9/72                        8:45-9:15   –   46.5/68                        10:00-10:30 –  51.3/73

10:30-10:45 –  52.9/75

Top 10 Rated in the Metered Markets

1.  Baltimore                                   59.6/83

2.  New Orleans                              57.1/77

3.  Washington, DC                        56.9/80

4.  Norfolk                                      55.8/76

5.  Dayton                                       54.6/72

6.   Columbus, OH                           54.3/73

7.   Indianapolis                               54.2/76

8.   Richmond-Petersburg                53.7/74

9.   Milwaukee                                 53.4/73

10.  Jacksonville                               53.3/70

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Filed Under: CBS, NFL, Ratings
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