In November, ESPN’s First Take enjoyed a 70% increase in overall viewership over the previous year, averaging 511,000 viewers (P2+, Nielsen’s November: October 30 – November 26). The month also saw an increase of 91% for men 18-34 compared to the same month last year (109,000 vs. 57,000).
In October, ESPN’s First Take enjoyed a 53% increase in overall viewership over the previous year, averaging 465,000 viewers (P2+, Nielsen’s October: September 25 – October 29). The month also saw an increase of 79% for men 18-34 compared to the same month last year (109,000 vs. 61,000).
Network has Led in Third Quarter since 2006, Has Led Every Quarter for 17 Straight
In September, ESPN’s First Take enjoyed a 31% increase in overall viewership over the previous year, averaging 461,000 viewers (P2+, Nielsen). The month also saw an increase of 70% for men 18-34 compared to the same month last year (124,000 vs. 73,000).
In August, First Take enjoyed a 35% increase in viewership over the previous year, averaging 404,000 viewers (P2+, Nielsen’s August: July 31 – August 25). The month ended with two days on location in Las Vegas to preview last weekend’s much-anticipated Floyd Mayweather vs. Conor McGregor fight.
The total live audience for ESPN’s coverage of the 2 hour, 15-minute Wimbledon Gentlemen’s Championship on Sunday, July 16, was up six percent from last year (from 2,224,700 to 2,362,400). The TV portion of the audience was also up 6%, from 2,194,000 to 2,316,000 (P2+); both years earned a 1.5 rating, according to Nielsen. Streaming had the highest increase of 51%, from 30,700 in 2016 to 46,400.
ESPN’s coverage of the 2017 NBA Draft presented by State Farm averaged a 2.7 metered market rating, up 13 percent from a 2.4 in 2016, according to Nielsen. It matches the third-highest rated NBA Draft on ESPN. The telecast peaked with a 4.0 rating from 8:15-8:30 p.m. ET.
Since First Take moved to ESPN on Tuesday, Jan. 3, the show’s audience (P2+) has increased 12% and its “reach” – the total number of people who watch the show in the course of a month – is 63% larger. Also, the audience profile is younger and more diverse than when it aired on ESPN2.
Long Leaders with Young Males, Both Networks Showing Growing Appeal to Adults 25-54
ESPN, ESPN2 Both up 9% in Prime Time
ESPN Deportes concluyó su cobertura exclusiva en español del 2017 World Baseball Classic con el juego final por el campeonato entre la selección de los Estados Unidos frente a Puerto Rico el miércoles, 22 de marzo, con niveles de audiencia récord.