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	<title>Sports Media News&#187; Olympics</title>
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	<description>Keeping Up With All The Industry Press Releases</description>
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		<title>Panasonic &amp; NBC Sports Group Partner To Distribute London 2012 Olympic Games In 3D In The U.S.</title>
		<link>http://sportsmedianews.com/panasonic-nbc-sports-group-partner-to-distribute-london-2012-olympic-games-in-3d-in-the-u-s/</link>
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		<pubDate>Tue, 10 Jan 2012 21:28:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[NBC]]></category>
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		<description><![CDATA[LAS VEGAS, NV (January 9, 2012) – Panasonic Corporation of North America and the NBC Sports Group announced today that they will partner to make the London 2012 Olympic Games available in 3D to all U.S. distributors who carry Olympic coverage on cable, satellite and telco &#8212; nearly 100 percent of the multichannel industry. The [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://sportsmedianews.com/wp/wp-content/uploads/2011/08/nbc-sports.png"><img class="aligncenter size-full wp-image-13316" title="nbc-sports" src="http://sportsmedianews.com/wp/wp-content/uploads/2011/08/nbc-sports.png" alt="" width="285" height="285" /></a>LAS VEGAS, NV</strong> (January 9, 2012) – Panasonic Corporation of North America and the NBC Sports Group announced today that they will partner to make the London 2012 Olympic Games available in 3D to all U.S. distributors who carry Olympic coverage on cable, satellite and telco &#8212; nearly 100 percent of the multichannel industry. The effort will mark the first time that the Olympic Games will be distributed in the U.S. in 3D. Panasonic is NBC’s exclusive Flat-Panel HDTV and Blu-ray Disc Player advertiser for the London Olympic Games.</p>
<p>Last year, Panasonic Corporation, a long time Official Worldwide Olympic Partner in the Audio and Visual Equipment category, announced it would partner with the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) to make the London 2012 Olympic Games the first ever 3D Olympic Games.</p>
<p>“NBC has a history of utilizing technological innovations to distribute the Olympics in new ways for viewers,” said Gary Zenkel, President, NBC Olympics. “We are proud to continue that tradition by partnering with Panasonic and Olympic Broadcasting Services to distribute the first 3D broadcast of the Games in the U.S. in partnership with our multichannel video programming distributors.”</p>
<p>The 3D broadcasts, which will be produced by OBS and shown on next-day delay, will span multiple competitions throughout the London 2012 Olympic Games, including the Opening and Closing Ceremonies, gymnastics, diving and swimming. OBS will produce more than 200 hours of 3D coverage during the London 2012 Olympic Games by utilizing Panasonic’s state-of-art 3D production technologies including the AG-3DP1, a P2HD professional fully-integrated twin-lens Full HD 3D camera recorder. Cable, satellite, and telco providers who receive the Olympics package may distribute the 3D broadcast via the Comcast Media Center.</p>
<p>&#8220;As a recognized leader in end-to-end 3D technology solutions and longtime Olympic sponsor, Panasonic is very excited to be partnering with the NBC Sports Group which is a leader and trailblazer in Olympic broadcasting,” said Joseph M. Taylor, Chairman &amp; CEO, Panasonic Corporation of North America. “Panasonic’s expertise in 3D technology coupled with NBC’s unrivaled leadership in coverage of the Olympic Games will deliver to home viewers an unprecedented 3D Olympic experience that will make them feel as though they are right there with the world’s finest athletes as they compete. Full HD 3D is ideal for capturing the true spectacle of Olympic competition and the pageantry of Olympic ceremonies, and we are excited to be able to bring it to fans across the U.S.”</p>
<p><strong>About Panasonic Consumer Marketing Company of North America </strong></p>
<p>Based in Secaucus, N.J., Panasonic Consumer Marketing Company of North America, a Division of Panasonic Corporation of North America, the principal North American Subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&amp;D operations, offers a wide-range of consumer solutions in the U.S. and Canada. The Company’s portfolio of innovative consumer products ranges from VIERA Full HD 3D Televisions, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more.</p>
<p>Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s <a href="http://www.panasonic.com/environmental/ecoideas.asp">Eco Ideas</a> programs. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 <a href="http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2011-Report/BestGlobalGreenBrandsTable-2011.aspx">ranking</a>. Follow Panasonic on Twitter <a href="http://www.twitter.com/panasonicdirect">@panasonicdirect</a>, and additional company information for media is available at <a href="http://www.panasonic.com/pressroom">www.panasonic.com/pressroom</a>.</p>
<p><strong>About the NBC Sports Group</strong></p>
<p>When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast&#8217;s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports &amp; Olympics, Golf Channel, NBC Sports Network, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, NFL, NHL, PGA TOUR, PGA of America, USGA, Churchill Downs, IndyCar, French Open, Tour de France, and many more.</p>
<p># # #</p>
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		<title>NBCUniversal Acquires U.S. Media Rights To Unprecedented Four Future Olympic Games</title>
		<link>http://sportsmedianews.com/nbcuniversal-acquires-u-s-media-rights-to-unprecedented-four-future-olympic-games/</link>
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		<pubDate>Tue, 07 Jun 2011 18:48:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[NBC]]></category>
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		<guid isPermaLink="false">http://sportsmedianews.com/?p=12764</guid>
		<description><![CDATA[LAUSANNE – June 7, 2011 – The International Olympic Committee (IOC) announced today that it awarded the U.S. media rights to the 2014, 2016, 2018 and 2020 Olympic Games to NBCUniversal for $4.38 billion. Brian Roberts, Chairman &#38; CEO Comcast, said: “We are honored to continue as the U.S. Olympic broadcaster for the remainder of [...]]]></description>
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<p><a href="http://sportsmedianews.com/wp-content/uploads/2010/01/nbcuni_logo.jpg"><img class="aligncenter size-full wp-image-4824" title="nbcuni_logo" src="http://sportsmedianews.com/wp-content/uploads/2010/01/nbcuni_logo.jpg" alt="" width="200" height="200" /></a></p>
<p><strong>LAUSANNE – June 7, 2011 </strong>– The  International Olympic Committee (IOC) announced today that it awarded  the U.S. media rights to the 2014, 2016, 2018 and 2020 Olympic Games to  NBCUniversal for $4.38 billion.</p>
<p>Brian  Roberts, Chairman &amp; CEO Comcast, said: “We are honored to continue  as the U.S. Olympic broadcaster for the remainder of this decade. The  vision for our new Comcast-NBCUniversal was to create new platforms and  technologies to distribute the very best content. Every two years the  Olympic Games provides iconic content for us to deliver on all  platforms. We are proud to continue the rich heritage and long  association that NBC has had with the IOC and I personally want to thank  President Jacques Rogge and Richard Carrion for their long-term trust.”</p>
<p>Steve  Burke, CEO, NBCUniversal: “I’m extremely pleased we will be continuing  as the IOC’s U.S. media partner. Broadcasting sports events is an  important part of our business and the Olympics are obviously a  significant part of the portfolio. We have a talented and experienced  team in place with a legacy of outstanding Olympics coverage and we are  all looking forward to London next year and to Sochi and Rio after  that.”</p>
<p>Mark Lazarus, Chairman, NBC  Sports Group: “It is a great thrill to know that NBC’s unsurpassed  Olympic heritage and unprecedented partnership with the IOC will  continue through 2020. The Olympics are a significant part of NBC and  the IOC again recognized NBCUniversal’s unmatched ability to promote,  market, program and produce the Olympic Games. London, Sochi, Rio and  the 2018 and 2020 Games will benefit from our ability to galvanize all  the resources of the newly-formed NBC Sports Group to bring the Games to  more homes and more platforms than ever.”</p>
<p>The  decision came after two days of meetings held at the IOC headquarters  in Lausanne. Switzerland, during which ESPN, Fox and NBC each gave a  presentation and submitted their proposals to the IOC. The negotiation  process started earlier this year with preliminary discussions conducted  with all interested parties. Each proposal was discussed by an IOC  delegation chaired by President Rogge.</p>
<p>IOC  President Jacques Rogge said: “We are delighted to have reached an  agreement with our longstanding partner NBC. We received three excellent  bids and would like to thank each broadcaster for their presentations.  In the end we were most impressed with NBC, which not only has a track  record for broadcasting the Games that speaks for itself, but also has a  clear and innovative vision of where it wants to take the broadcast of  the Games between now and 2020. We look forward to continuing to build  on our already strong relationship beginning in London next year.”</p>
<p>NBC,  America’s Olympic Network, has broadcast a total of 12 Olympic Games,  more than any other network. The 2012 London Summer Olympics will be  NBC’s 13<sup>th</sup> Olympic Games broadcast and seventh consecutive.  Today’s announcement means that at the conclusion of the 2020 Summer  Olympics, NBC will have broadcast 17 Olympic Games and 11 consecutive.</p>
<p style="text-align: center;"><strong>&#8211;NBCUniversal&#8211;</strong></p>
</div>
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		<title>NBC Sports Nominated For 4 Primetime Emmy Awards For Vancouver Olympics</title>
		<link>http://sportsmedianews.com/nbc-sports-nominated-for-4-primetime-emmy-awards-for-vancouver-olympics/</link>
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		<pubDate>Thu, 08 Jul 2010 15:51:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Opening Ceremony Earns Nominations For Directing, Lighting, Music &#38; Outstanding Special Class Programs NEW YORK – July 8, 2010 – NBC Sports has been nominated for four Primetime Emmy Awards for its coverage of the Opening Ceremony of the Vancouver Winter Olympic Games, including Outstanding Special Class Programs.  The nominations were announced today by the [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://sportsmedianews.com/wp-content/uploads/2010/03/NBC-Sports-logo.gif"><img class="aligncenter size-full wp-image-5853" title="NBC-Sports-logo" src="http://sportsmedianews.com/wp-content/uploads/2010/03/NBC-Sports-logo.gif" alt="" width="200" height="200" /></a>Opening  Ceremony Earns Nominations For Directing, Lighting, Music &amp;  Outstanding Special Class Programs</strong></p>
<p>NEW YORK  – July 8, 2010 – NBC Sports has been nominated for four Primetime Emmy  Awards for its coverage of the Opening Ceremony of the Vancouver Winter  Olympic Games, including Outstanding Special Class Programs.  The  nominations were announced today by the Academy of Television Arts &amp;  Sciences in Los Angeles.</p>
<p>The  Primetime Emmy Award nominations for NBC Sports’ coverage of the  Opening Ceremony of the Vancouver Winter Olympic Games are:</p>
<ul>
<li>Outstanding Special Class Programs</li>
<li>Outstanding Directing for  Variety, Music or Comedy Special</li>
<li>Outstanding  Lighting Direction (Electronic, Multi-Camera) for Variety, Music  or Comedy Special</li>
<li>Outstanding  Musical Direction</li>
</ul>
<p>NBC Sports’ coverage of the 2010  Vancouver Winter Olympic Games was watched by 190 million Americans on  the networks of NBC Universal, making it the second-most watched Winter  Olympics ever, surpassing Salt Lake City (187 million) and ranking  behind only the tabloid-fueled Lillehammer Games.<br />
The 62<sup>nd</sup> Primetime  Emmy Awards will air live on Sunday, August 29 at 8 p.m. ET on NBC from  the Nokia Theater in downtown Los Angeles.</p>
<p>Follow NBC Sports on Twitter  @nbcsportspr</p>
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		<title>Dick Ebersol on the passing of Juan Antonio Samaranch</title>
		<link>http://sportsmedianews.com/dick-ebersol-on-the-passing-of-juan-antonio-samaranch/</link>
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		<pubDate>Wed, 21 Apr 2010 20:45:01 +0000</pubDate>
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		<description><![CDATA[Dick Ebersol on the passing of Juan Antonio Samaranch &#8220;When Juan Antonio Samaranch began his IOC presidency, the Olympic Movement was beset with immense financial problems and a string of devastating political boycotts. In the decade that followed, he proceeded to bring the Olympics to absolute preeminence among international sports events and build a solid [...]]]></description>
			<content:encoded><![CDATA[<div>Dick Ebersol on the passing of Juan Antonio Samaranch</div>
<div>
<p>&#8220;When Juan Antonio Samaranch began his IOC presidency, the  Olympic Movement was beset with immense financial problems and a string  of devastating political boycotts. In the decade that followed, he  proceeded to bring the Olympics to absolute preeminence among  international sports events and build a solid economic base for the  future.</p>
<p>He was a towering figure in the world of sport and a  diplomat of consummate skill who navigated through turmoil to reunite  the Olympic Movement.</p>
<p>But as large as he loomed on the world  scene, Juan Antonio Samaranch was a great partner and an even better  man. In the best of times he was a good friend and, more importantly, in  the worst of times he was an even better one. He was a truly  magnificent and thoughtful gentleman.&#8221;<br />
<strong><br />
- Dick Ebersol,  Chairman, NBC Universal Sports &amp; Olympics, on the passing of Juan  Antonio Samaranch</strong></p>
</div>
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		<title>190 Million People Watched the Olympics on the Networks of NBC UNIVERSAL</title>
		<link>http://sportsmedianews.com/190-million-people-watched-the-olympics-on-the-networks-of-nbc-universal/</link>
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		<pubDate>Tue, 02 Mar 2010 15:50:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[190 MILLION PEOPLE WATCHED THE OLYMPICS ON THE NETWORKS OF NBC UNIVERSAL Vancouver Second Most-Watched Winter Olympics in History, Surpasses Total Games Viewership for Salt Lake City Vancouver Olympics on NBC Delivers More Viewers Than the Other Three Networks Combined VANCOUVER &#8211; March 1, 2010 - 190 million Americans watched the Vancouver Olympics on the [...]]]></description>
			<content:encoded><![CDATA[<p><strong>190 MILLION PEOPLE WATCHED THE OLYMPICS ON THE NETWORKS OF NBC UNIVERSAL</strong></p>
<p><em>Vancouver Second Most-Watched Winter Olympics in History, Surpasses Total Games Viewership for Salt Lake City</em></p>
<p><em>Vancouver Olympics on NBC Delivers More Viewers Than the Other Three Networks Combined</em></p>
<p><strong>VANCOUVER &#8211; March 1, 2010 -</strong> 190 million Americans watched the Vancouver Olympics on the networks of NBC Universal, making them the second-most watched Winter Olympics ever, surpassing Salt Lake City (187 million) and ranked behind only the *tabloid-fueled Lillehammer Games, according to data available today from The Nielsen Company.</p>
<p>“The Olympics have yet again proved the power of the big events on network television,” said Dick Ebersol, Chairman, NBC Universal Sports &amp; Olympics. “After an incredible journey for 17 days and nights, it brings us great joy to achieve this milestone, especially considering all the choices viewers have today. But our favorite measure is not how many viewers watched but how many lives were impacted. There is still no greater joy than thinking about the families who were captivated night-after-night by the record-breaking performance of Team USA and the remarkable stories of the athletes of the world.”</p>
<p><strong>MOST WATCHED WINTER OLYMPICS IN HISTORY</strong>:<br />
1. Lillehammer, 1994,           204 million<br />
2. Vancouver, 2010,             190 million<br />
3. Salt Lake City, 2002,        187 million<br />
T4. Torino, 2006,               184 million<br />
T4. Albertville, 1992,          184 million<br />
T4. Nagano, 1998,               184 million</p>
<p><em>*Fueled by the tabloid coverage of the Nancy Kerrigan/Tonya Harding scandal.</em></p>
<p><strong>VANCOUVER OLYMPICS DOMINANT AGAINST COMPETITION:</strong> Through the 17 nights of the Vancouver Olympics, NBC drew more viewers than the other three major networks combined (9 percent advantage).  The Vancouver Olympics averaged 24.4 million viewers in primetime, more than doubling Fox, tripling CBS and quadrupling ABC over that span.</p>
<p>“It’s important to note how truly dominant our performance is because of the many choices available in the world today,” said Ebersol. “At the time of the Lillehammer Games, the average home had less than 40 channels, but today the average home has 130, more than three times 1994, plus the Internet then was still in its infancy. What makes our performance here even more impressive in this age of so many choices on so many media platforms is the fact that we are averaging more than 2 million more viewers each night than the other three networks combined.”</p>
<p>The Vancouver Olympics on NBC stands as the most dominating non-U.S. Winter Olympics among viewers on record (dating back to Nielsen’s advent of people meters in 1987).  At the tabloid-fueled Lillehammer Games, the Olympics held an eight percent edge over the combined competition on Fox, CBS and ABC.</p>
<p><strong>OLYMPICS ON NBC 24.4 million</strong><br />
Fox/CBS/ABC combined:   22.3 million (9 percent advantage)<br />
Fox                             9.2 million (165 percent advantage)<br />
CBS                             7.5 million (225 percent advantage)<br />
ABC                             5.6 million (336 percent advantage)</p>
<p><strong>OLYMPICS ON NBC STRIKE GOLD AGAINST OTHER SPORTING EVENTS;</strong></p>
<ul>
<li> The 190 million viewers of the Vancouver Olympics across 17 days is 34 million greater than the total audience of 156 million for the combined 17 total broadcasts of the following events:</li>
</ul>
<p>o       2009 NBA Finals (68.7 million on five broadcasts on ABC)<br />
o       2009 World Series (98.4 million on six broadcasts on Fox),<br />
o       2010 Bowl Championship Series (93.1 million on five broadcasts on ABC and Fox)<br />
o       2009 NCAA Tournament Championship Game (36.7 million on one broadcast on CBS).</p>
<ul>
<li>The 190 million unduplicated viewers of the Vancouver Games is:</li>
</ul>
<p>o       54 million higher than the full 2009 NBA regular season (136 million, 221 national telecasts)<br />
o       41 million higher than the full 2009 MLB Season (149 million, 162 national telecasts)<br />
o       33 million higher than the full 2009 College Football regular season (157 million, 202 national telecasts)</p>
<ul>
<li>NBC’s Vancouver Olympics primetime average audience of 24.4 million is larger than every year of the Bowl Championship Series since its inception in 1998 and higher than the NBA Finals each year for the last 11 years.</li>
</ul>
<ul>
<li>NBC’s Vancouver Olympics primetime average audience of 24.4 was higher than nearly every major sports championship during the 2009-2010 seasons.</li>
</ul>
<p>o       10 million more viewers than the NBA Finals (14.3 million, six games)<br />
o       Nearly seven million more than the NCAA Basketball Championship (17.6 million)<br />
o       More than five million more than the BCS Games (19.2 million, five games)<br />
o       Five million more than the World Series (19.4 million, six games).</p>
<p><strong>FULL 17-DAY AVERAGE IS 4.2 MILLION MORE THAN 2006:</strong> The 24.4 million average viewers through for the Vancouver Games is 4.2 million more and 21 percent higher than the average viewership of the 2006 Winter Games (20.2 million).  The 13.8/23 average household rating for the Games is 13 percent higher than 2006 (12.2/19).</p>
<p><strong>MOST WATCHED HOCKEY GAME IN 30 YEARS:</strong> Sunday afternoon’s USA vs. Canada gold medal hockey game, that NBC’s Bob Costas called, “One of the greatest sports events I have ever seen,” was the most-watched hockey game in 30 years.  Canada’s epic 3-2 overtime victory (3:20-6:13 p.m. ET) drew an average viewership of 27.6 million, the most watched hockey broadcast of any kind since the gold medal-clinching USA vs. Finland 1980 game in Lake Placid on Feb. 24, 1980 (32.8 million).  For historical comparison, the “Miracle on Ice” USA-Russia game that aired on tape delay on Feb 22, 1980 from the Lake Placid Games drew 34.2 million average viewers.</p>
<ul>
<li>Nielsen reported the total viewership for yesterday’s USA-Canada gold medal game was 52.9 million viewers; nearly 15 million more than the 2002 gold medal game.  It also passes the “Miracle on Ice” game (51.9 million) and now ranks second all-time in total audience behind the USA-Finland game from 1980 in Lake Placid (55.6 million).</li>
</ul>
<ul>
<li>The 27.6 million viewers for Sunday’s gold medal game was 10.5 million more (up 61 percent) from the Canada-USA gold medal game from the 2002 Salt Lake City Olympics (17.1 million viewers).</li>
</ul>
<ul>
<li>The 15.2/30 rating for yesterday’s game was four-and-a-half rating points higher than the 10.7/24 for the 2002 gold medal game and was the highest-rated hockey game of any kind since the USA vs. Finland 1980 gold medal game (23.2/31).  The “Miracle on Ice” semifinal game between the USA and Russia had a household rating of a 23.9/37.</li>
</ul>
<ul>
<li>The audience peaked at 34.8 million viewers (18.6/34 hh rating) from 5:30-6 p.m. ET, when the USA’s Zach Parise (New Jersey Devils) sent the game to overtime with the tying goal with just 24.4 seconds left in regulation.  Canada’s Sidney Crosby (Pittsburgh Penguins) gave Canada the gold medal, their 14th of the Winter Games (most of any country) when he got the puck past the USA’s Ryan Miller (Buffalo Sabres) just over seven minutes into overtime.</li>
</ul>
<p><strong>SUNDAY’S CLOSING CEREMONY UP 45 PERCENT FROM CLOSING CEREMONY NIGHT 2006; DOMINATES PRIMETIME</strong>: Sunday night’s Closing Ceremony generated 21.4 million viewers on a night that drew a full slate of original competition, including The Amazing Race, Undercover Boss and Cold Case on CBS and Desperate Housewives and Brothers and Sisters on ABC.  The 21.4 million viewers is 6.6 million more than the comparable night at the 2006 Winter Games (14.8 million, up 45 percent). The national household rating of 12.1/19 for the Closing Ceremony is more than three full ratings points and 36 percent higher than the comparable night at the 2006 Winter Games (8.9/13).</p>
<ul>
<li>Head-to-head (9-10 p.m.) the Olympics drew 20.8 million viewers nearly doubling the viewership of an original episode of Desperate Housewives on ABC (10.8 million, an advantage of 93 percent) and drew more than five million more than CBS’s hit new show Undercover Boss (15.1 million, an advantage of 38 percent).</li>
</ul>
<p><strong>NBC OLYMPICS MOBILE: 87 MILLION PAGE VIEWS</strong>: NBC Olympics Mobile platforms (Mobile Web Site and iTunes App), through the full 17 days of the Games have amassed 87.1 million page views, 52 million more than the total number of page views for the entire 17-day Beijing Games (34.7 million).</p>
<ul>
<li>There have been two million mobile video streams in the17 days, more than six times the total number for the entire 17-day Beijing Games (301k).</li>
</ul>
<ul>
<li>The NBC Olympics Mobile App was the No. 1 free sports app at the iTunes store throughout the first weekend of the Games and again on the final day of the Vancouver Olympics</li>
</ul>
<ul>
<li>By the time the Opening Ceremony broadcast started at 7:30 p.m. on Feb 12, NBC Olympics Mobile already generated more page views than the entire 2006 Winter Games (1.0 million).</li>
</ul>
<p><strong><a href="http://nbcolympics.com/" target="_blank">NBCOLYMPICS.COM</a> MORE THAN TRIPLED THE USERS OF THE ENTIRE 2006 WINTER GAMES</strong>: Through the full 17 days of the Vancouver Games, NBCOlympics.com delivered 46 million total unique users, nearly 33 million more unique users and 243 percent higher than the entire 17 days of the 2006 Winter Games (13.3 million).</p>
<ul>
<li>NBCOlympics.com’s 710 million page views is more than double the total for the 2006 Winter Games (331 million).</li>
</ul>
<ul>
<li>Throughout the 17 days, NBCOlympics.com has seen 45 million video streams serving more than 3.5 million hours of video, nearly 37 million more than the total number of video streams from the 2006 Winter Games (8.4 million).</li>
</ul>
<ul>
<li>Visitors to NBCOlympics.com spend, on average, 13.3 minutes on the site.  More than any other Olympics-focused website.</li>
</ul>
<p>NOTE: All data for NBCOlympics.com and NBC Olympics Mobile is provided by Omniture.</p>
<p><strong>METERED MARKET RATINGS BY TIME ZONE</strong> (16-Day Average):<br />
Mountain Time Zone              18.8/31<br />
Central Time Zone               15.4/24<br />
Pacific Time Zone               15.2/27<br />
Eastern Time Zone               14.8/23</p>
<p><strong>FINAL TOP 25 METERED MARKETS </strong>(17-Day Average):<br />
1. SALT LAKE CITY, 21.9/36<br />
2. DENVER, 21.3/35<br />
3. MILWAUKEE, 21.0/33<br />
4. SEATTLE, 19.6/36<br />
5. MINNEAPOLIS, 19.1/32<br />
6. ST. LOUIS, 18.4/29<br />
7. COLUMBUS, 17.9/28<br />
T8. SAN DIEGO, 17.8/30<br />
T8. WEST PALM BEACH, 17.8/26<br />
10. PORTLAND, 17.7/32<br />
11. KANSAS CITY, 17.6/26<br />
12. OKLAHOMA CITY, 17.1/25<br />
13. FT.MYERS, 17.0/27<br />
14. NASHVILLE, 16.9/25<br />
15. AUSTIN, 16.8/27<br />
16. TULSA, 16.7/24<br />
17. CLEVELAND, 16.6/26<br />
T18. BOSTON, 16.4/29<br />
T18. PROVIDENCE, 16.4/27<br />
T20. PHOENIX, 16.3/27<br />
T20. CINCINNATI, 16.3/25<br />
22. SAN FRANCISCO, 15.9/30<br />
T23. CHICAGO, 15.8/25<br />
T23. DETROIT, 15.8/25<br />
T25. SACRAMENTO, 15.7/28<br />
T25. INDIANAPOLIS, 15.7/25<br />
T25. RICHMOND, 15.7/24</p>
<p><strong>TOP 25 METERED MARKETS FOR SUNDAY, FEB. 28:</strong><br />
1. SALT LAKE CITY, 20.1/32<br />
2. MILWAUKEE, 20.0/28<br />
3. DENVER, 19.1/29<br />
4. WEST PALM BEACH, 18.0/25<br />
5. AUSTIN, 17.7/26<br />
6. SEATTLE, 17.3/28<br />
7. MINNEAPOLIS, 17.1/26<br />
8. FT.MYERS, 17.0/25<br />
9. PITTSBURGH, 16.9/23<br />
10. KANSAS CITY, 16.7/23<br />
11. BOSTON, 16.5/26<br />
12. SAN FRANCISCO, 16.4/28<br />
13. HARTFORD, 16.3/23<br />
14. CLEVELAND, 15.9/22<br />
15. PROVIDENCE, 15.8/24<br />
16. ST. LOUIS, 15.7/23<br />
T17. CINCINNATI, 15.4/22<br />
T17. COLUMBUS, 15.4/22<br />
19. CHICAGO, 15.3/23<br />
T20. DETROIT, 15.2/23<br />
T20. RICHMOND, 15.2/20<br />
22. BALTIMORE, 15.1/22<br />
23. BUFFALO, 15.0/21<br />
24. TAMPA, 14.9/21<br />
T25. NEW YORK, 14.8/21<br />
T25. SAN DIEGO, 14.8/22</p>
<p>NBC Universal, broadcast its record 12th Olympics the most Olympics broadcast by any network, presented more than 835 hours of Vancouver Olympic Winter Games coverage &#8211; representing the most total hours ever for a Winter Olympics, more than the last two Winter Olympics combined, and the most live hours ever for a Winter Games. The Vancouver Games were the first Winter Olympics to be presented entirely in high definition.</p>
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		<title>Most Watched Hockey Game in 30 Years</title>
		<link>http://sportsmedianews.com/most-watched-hockey-game-in-30-years/</link>
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		<pubDate>Mon, 01 Mar 2010 20:14:31 +0000</pubDate>
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				<category><![CDATA[Hockey]]></category>
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		<description><![CDATA[MOST WATCHED HOCKEY GAME IN 30 YEARS 27.6 Million Watched Canada’s 3-2 OT Victory Over the USA in the Gold Medal Hockey Game on Sunday Afternoon, Best Since 1980 Lake Placid Games The 15.2/30 Household Rating is Also Best Since 1980 Lake Placid Gold Medal Game Vancouver &#8211; March 1, 2010 &#8211; Sunday afternoon’s USA [...]]]></description>
			<content:encoded><![CDATA[<p><strong>MOST WATCHED HOCKEY GAME IN 30 YEARS</strong></p>
<p><em>27.6 Million Watched Canada’s 3-2 OT Victory Over the USA in the Gold Medal Hockey Game on Sunday Afternoon, Best Since 1980 Lake Placid Games</em></p>
<p><em>The 15.2/30 Household Rating is Also Best Since 1980 Lake Placid Gold Medal Game</em></p>
<p><strong>Vancouver &#8211; March 1, 2010 &#8211; </strong>Sunday afternoon’s USA vs. Canada gold medal hockey game, that NBC’s Bob Costas called, “One of the greatest sports events I have ever seen,” was the most-watched hockey game in 30 years.  Canada’s epic 3-2 overtime victory (3:20-6:13 p.m. ET) drew an average viewership of 27.6 million, the most watched hockey broadcast of any kind since the USA vs. Finland 1980 gold medal game in Lake Placid on Feb. 24, 1980 (32.8 million).  For historical comparison, the “Miracle on Ice” USA-Russia semifinal game that aired on tape delay on Feb 22, 1980 from the Lake Placid Games drew 34.2 million average viewers.</p>
<p>“We’ve been fortunate to have a front-row seat to observe a nation of fans that appreciates winter sports, is proud of their winter sport heritage and celebrates success &#8211; no matter which country wins &#8211; so it was only fitting yesterday when Sidney Crosby scored the goal to give Canadians the gold that meant so much to this country,” said Dick Ebersol, Chairman, NBC Universal Sports &amp; Olympics.  “‘O Canada’ will never be the same.”</p>
<p><strong>TOPS 2002 SALT LAKE GOLD MEDAL GAME BY 10.5 MILLION VIEWERS</strong>: The 27.6 million viewers for Sunday’s gold medal game was 10.5 million more (up 61 percent) from the Canada-USA gold medal game from the 2002 Salt Lake City Olympics (17.1 million viewers).</p>
<p>The 15.2/30 rating for yesterday’s game was four-and-a-half rating points higher than the 10.7/24 for the 2002 gold medal game and was the highest-rated hockey game of any kind since the USA vs. Finland 1980 gold medal game (23.2/61).  The “Miracle on Ice” semifinal game between the USA and Russia had a household rating of a 23.9/37.</p>
<p>The audience peaked at 34.8 million viewers (18.6/34 hh rating) from 5:30-6 p.m. ET, when the USA’s Zach Parise (New Jersey Devils) sent the game to overtime with the tying goal with just 24.4 seconds left in regulation.  Canada’s Sydney Crosby (Pittsburgh Penguins) gave Canada the gold medal, their 14th of the Winter Games (most of any country) when he got the puck past the USA’s Ryan Miller (Buffalo Sabres) just over seven minutes into overtime.</p>
<p>Below is a list of the highest-rated and most watched hockey broadcasts of all time broken down by: Household Rating/Share, Average audience (people 2+) and Total Audience:</p>
<p>GAME                            Avg. Viewers    Total Viewers           RTG/SH<br />
USA/Russia, 1980 (Miracle on Ice)       34.2 million    51.9 million            23.9/37<br />
USA/Finland, 1980 (gold medal)  32.8 million    55.6 million            23.2/61<br />
USA/Canada, 2010 (gold medal)   27.6 million    n/a                     15.2/30<br />
USA/Canada, 2002 (gold medal)   17.1 million    38 million              10.7/24<br />
Unified/USA, 1992 (semifinal)   11.7 million    25 million              9.3/32</p>
<p><strong>AUDIENCE FOR GOLD MEDAL GAME SURPASSES TOP EVENTS:</strong><br />
The 27.6 million average viewers for the USA-Canada Gold Medal hockey game surpassed the following during the 2009-2010 seasons:</p>
<p>2010 Grammy Awards                      25.9 million<br />
2010 Rose Bowl                          24.0 million<br />
2009 World Series 4                             22.8 million (Gm. 4 was most watched)<br />
2009 NCAA Basketball Championship       17.6 million<br />
2009 NBA Finals &#8211; Game 4                        16.0 million (Gm. 4 was most watched)<br />
2010 Daytona 500                                16.0 million<br />
2009 Masters Golf &#8211; Sunday                      14.3 million</p>
<p><strong>NBC’s BOB COSTAS ON GOLD MEDAL GAME:</strong> “That’s one of the greatest sports events I have ever seen.”</p>
<p>“A script so classic that if it were a movie, they would send it back because it was unrealistic.”</p>
<p>“With all due respect, this can never be repeated. On home soil, for Canada, in the sport that matters most, against the Americans &#8211; this can never be repeated. This can never be approached, let alone equaled.”</p>
<p><strong>NBC’s AL MICHAELS THOUGHTS ON THE GAME: </strong>“You could not have written a better script for this country. The goal that will resonate throughout history in Canada.”</p>
<p><strong>FROM THE OPENING TEASE OF NBC’S COVERAGE, 17 DAYS AGO:</strong> “The host nation is on a mission.  No one bears the weight of expectations like the 22-year-old captain of the Stanley Cup champions. O Canada’s face of the Games, charged with leading his nation’s pursuit of their Holy Grail &#8211; the Olympic hockey title.”</p>
<p><strong>UNIVERSAL SPORTS TO REPLAY GOLD MEDAL MATCH:</strong> For anybody who missed this game or want to watch it again, Universal Sports, the preeminent multiplatform destination for Olympic-related sports programming which is available in 57 million homes, will replay the USA-Canada Olympic gold medal hockey game this Tuesday and Wednesday at 8 p.m. ET with repeats each night at 11 p.m. ET.</p>
<p><strong>OLYMPIC STARS RETURN IN NHL “GAME OF THE WEEK” THIS SUNDAY:</strong> This Sunday, March 7, the NHL returns to NBC as the Detroit Red Wings led by silver medalist Brian Rafalski of Team USA travels to Chicago to take on a Chicago Blackhawks team filled with members of both Team USA and the gold medal-winning Team Canada.  Among those suiting up for the Blackhawks are Team USA’s Patrick Kane and Team Canada’s Jonathan Toews, Duncan Keith and Bren Seabrook. The NHL “Game of the Week” from the United Center will air this Sunday at 12:30 p.m. ET on NBC.</p>
<p>Top 25 Metered Markets for USA-Canada Olympic Gold Medal Hockey Game:<br />
1. Buffalo, 32.6/51<br />
2. Pittsburgh, 31.9/50<br />
3. Detroit, 26.9/47<br />
4. Minneapolis, 26.4/53<br />
5. Milwaukee, 24.5/43<br />
6. Boston, 24.1/46<br />
7. Chicago, 23.5/41<br />
8. Columbus, 22.3/37<br />
9. Denver, 22.2/42<br />
10. Philadelphia, 20.9/35<br />
11. West Palm Beach, 20.3/33<br />
12. Kansas City, 19.5/35<br />
13. St. Louis, 19.4/39<br />
14. Seattle, 19.3/45<br />
15. Cincinnati, 19.2/31<br />
16. New York, 19.0/36<br />
17. Hartford, 18.5/30<br />
18. Providence, 18.4/34<br />
T19. Salt Lake City, 18.3/38<br />
T19. Cleveland, 18.3/32<br />
T21. Washington, D.C., 18.1/33<br />
T21. Baltimore, 18.1/32<br />
23. Ft. Myers, 18.0/34<br />
T24. Austin, 17.1/34<br />
T24. Indianapolis, 17.1/29</p>
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		<title>“They distinguished themselves. All of it with a quintessential touch of what it means to be Canadian. Friendly, welcoming, a sense of humor.”- NBC&#8217;s Bob Costas on the Vancouver Games</title>
		<link>http://sportsmedianews.com/%e2%80%9cthey-distinguished-themselves-all-of-it-with-a-quintessential-touch-of-what-it-means-to-be-canadian-friendly-welcoming-a-sense-of-humor-%e2%80%9d-nbcs-bob-costas-on-the-vancouver-games/</link>
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		<pubDate>Mon, 01 Mar 2010 17:30:43 +0000</pubDate>
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		<description><![CDATA[“Nothing but admiration and good wishes go her way.” –Costas on Joannie Rochette as Canada’s flag bearer “They distinguished themselves. All of it with a quintessential touch of what it means to be Canadian. Friendly, welcoming, a sense of humor.”- NBC’s Bob Costas on the Vancouver Games “Hearts are glowing all over this country tonight.” [...]]]></description>
			<content:encoded><![CDATA[<p><em>“Nothing but admiration and good wishes go her way.”</em> –<strong>Costas on Joannie Rochette as Canada’s flag bearer</strong></p>
<p><em>“They distinguished themselves. All of it with a quintessential touch of what it means to be Canadian. Friendly, welcoming, a sense of humor.”</em>- <strong>NBC’s Bob Costas on the Vancouver Games</strong></p>
<p><em>“Hearts are glowing all over this country tonight.”</em> – <strong>NBC’s Al Michaels</strong></p>
<p><strong>VANCOUVER &#8211; Feb. 28, 2010 -</strong> NBC&#8217;s 2010 Winter Olympics coverage concluded tonight with the Closing Ceremony, where the torch was passed to Sochi Russia for the 2014 Winter Games.  Bob Costas hosted the primetime coverage from BC Place in Vancouver alongside co-host Al Michaels. In addition to the Closing Ceremony, Costas and Michaels recapped the highlights of the Olympics including the USA-Canada gold medal hockey game, Vancouver gold medal moments and an interview with the most decorated U.S. Winter Olympian in history Apolo Ohno.</p>
<p>COSTAS AND MICHAELS ON THE USA-CANADA HOCKEY GAME</p>
<p>MICHAELS ON THE ENERGY AFTER THE GAME: “You could light the entire province of British Columbia with the energy in that building.”</p>
<p>“You could not have written a better script for this country.”</p>
<p>COSTAS ON THE POST GAME CELEBRATION: “Times Square on New Year’s Eve couldn’t be more packed than the streets of Vancouver.”</p>
<p>“This place has already reached a crescendo. By this place, I don’t mean BC Place, I don’t mean just Vancouver, I meant the entire country after the hockey game.”</p>
<p>COSTAS ON THE GAME: “A script so classic that if it were a movie, they would send it back because it was unrealistic.”</p>
<p>“With all do respect, this can never be repeated. On home soil, for Canada, in the sport that matters most, against the Americans &#8211; this can never be repeated. This can never be approached, let alone equaled.”</p>
<p>“That’s one of the greatest sports events I have ever seen.”</p>
<p>MICHAELS ON SIDNEY CROSBY’S GAME WINNING GOAL: “The goal that will resonate throughout history in Canada.”</p>
<p>“Crosby is the 21st century equivalent of what Wayne Gretzky is to Canada.”</p>
<p>CLOSING CEREMONY HIGHLIGHTS</p>
<p>MICHAELS ON THE CLOSING CEREMONY: “It’s a big party and it will go long into the Vancouver night after what happened about two and a half hours ago.”</p>
<p>COSTAS ON CROSS COUNTRY SKIING AS THEY HANDED OUT MEDALS FROM THE MEN’S 50KM EVENT THIS AFTERNOON: “This is a sport that demands a level of fitness that is almost impossible to conceive. Power, strength and aerobic fitness. Just extraordinary.”</p>
<p>COSTAS ON THE RAISING OF THE FINAL PILLAR OF THE OLYMPIC CAULDRON THAT MALFUNCTIONED AT THE OPENING CEREMONY: “Canadians have always shown a fine ability to laugh at themselves.”</p>
<p>COSTAS ON THE SYMBOLIC RAISING OF THE FINAL PILLAR: “Just a perfect response.”</p>
<p>MICHAELS ON THE SINGING OF THE CANADIAN NATIONAL ANTHEM:<br />
“Hearts are glowing all over this country tonight.”</p>
<p>COSTAS ON JOANNIE ROCHETTE AS THE CANADIAN FLAG BEARER: “Nothing but admiration and good wishes go her way.”</p>
<p>COSTAS AND MICHAELS CLOSING THOUGHTS</p>
<p>COSTAS: Canada may have started slowly and glitched at the end of the Opening Ceremony and they had some weather problems. Boy did they come on with a rush in the second half.”</p>
<p>MICHAELS: “It was funny too because that first expected gold medal didn’t materialize and everybody thought, ‘Oh no, not again.’ No gold medals in Montreal, no gold medals in Calgary. All of a sudden they won 13 and then that 14th. Of course, we talked about tonight during the ceremony, the place just went wild for three or four minutes.”</p>
<p>COSTAS ON CANADA AS A HOST CITY: “Steve Iserman had a great quote about Sidney Crosby. He said just like Gretzky, he’s got a little destiny in him. I guess most people in Canada thought it was their destiny, not only to win all the gold medals that they did- maybe they didn’t even expect that 14- but they wanted the last one most of all and they got it. The Canadians also distinguished themselves as hosts. There are always going to be criticisms, some of them valid, about the Olympic Games and the way they’re put on. They’re such a massive undertaking, and all things considered, I think they distinguished themselves. All of it with a quintessential touch of what it means to be Canadian. Friendly, welcoming, a sense of humor.”</p>
<p>MICHAELS ON TEAM USA: “In Norway and Sweden and Finland, they’re going ‘Oh wait a minute, we have competition now in Nordic skiing?’ The U.S. distinguished itself there. Bobsledding, you name it. Shaun White, of course a megastar right now in the sports world. In a sport that didn’t even exist in the Olympic Games two decades ago.”</p>
<p>COSTAS ON THE ATHLETES: “Joannie Rochette with a bronze. Some of these bronzes were as good as gold. Clara Hughes, age 37, Summer and Winter Olympian. Their flag-bearer at these Games. She takes a speed skating bronze. Joannie Rochette won hearts not just throughout Canada but also throughout the world. We also have to think about all the international athletes, Simon Amaann, double gold in ski jumping. The Norwegians come out of here with 23 medals. There are less than five million people in the country. Peter Northug with four. Marit Bjorgen with five. Just astonishing the way they have done in cross country skiing and these sports matter deeply to them.”</p>
<p>COSTAS ON SOUTH KOREA’S KIM YU-NA: “Lest we forget, just for pure excellence and mastery of the discipline, South Korea’s Kim Yu-Na. There was a performance, not just for a single Olympics, but of all time.”</p>
<p>MICHAELS ON KIM YU-NA: “I was there that night. You just kind of sat there with your mouth open. That was as close to perfection as anything you’ll ever see.”</p>
<p>COSTAS ON WORKING WITH MICHAELS: “One of the things I’ll remember about the Olympics, among everything else, working with you, finally after all these years.”</p>
<p>HIGHLIGHTS FROM BOB COSTAS’ INTERVIEW WITH APOLO OHNO</p>
<p>APOLO OHNO ON BEING THE FACE OF SHORT TRACK: “After a third time of being in these Olympic Games and showing this sport to the world, I think people back home have realized that it’s probably the most unpredictable sport out there. It’s been a pleasure for me in this sport to compete and medal every time.”</p>
<p>OHNO ON BEING DISQUALIFIED FROM THE 500M: “The 500 meters is 40 seconds of mayhem. You have no time to make any fast decisions. I was in fourth the whole race. I had so much speed going into the last corner and I was going to try and cut the side on the inside of the pack to actually try to get a medal. The Canadian in front of me slipped a little bit. I had my hand up as protection, not to be aggressive, but just to make sure we didn’t bump. He ended up falling and the referee decided to disqualify me. That’s short track and that’s the Olympic Games and like life, it’s unpredictable. I left every single thing I had on the ice. My heart and my soul. I came into these Games with no real expectation other than that. I’ve come here prepared and I was going to represent my country the best I could do and I am all smiles. I have absolutely no regrets.”</p>
<p>“I’ve trained my whole life for this. Every single time, I’ve been treated so well by the Olympic Games. It’s given me so much insight and I’ve been blessed and lucky enough to be my best. This is an opportunity for me to shine. I’ve had such an incredible career, I’ve been so happy to be able to share it with so many friends and family. It’s just been an amazing experience. To be able to go out there and give it my all, that’s all I ask for.”</p>
<p>OHNO ON COMPETING IN SOCHI RUSSIA 2014: “Sochi is definitely in my mind, whether I have my skates with me or not, that’ll be the question. For me, I’ll make the decision when the time is right. For now, there are many, many other things I want to pursue. You’ll definitely see me in Sochi, it’s just whether I’ll have my ice blades with me or not.”</p>
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		<title>“Whether we would have won today, or somebody else, I think everyone saw a pretty amazing display of skill and the way the game should be played here the last couple of weeks.” &#8211; Canada&#8217;s Sidney Crosby on this Olympics hockey tournament</title>
		<link>http://sportsmedianews.com/%e2%80%9cwhether-we-would-have-won-today-or-somebody-else-i-think-everyone-saw-a-pretty-amazing-display-of-skill-and-the-way-the-game-should-be-played-here-the-last-couple-of-weeks-%e2%80%9d-canad/</link>
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		<pubDate>Mon, 01 Mar 2010 17:00:10 +0000</pubDate>
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		<description><![CDATA[DAY 18 DAYTIME HIGHLIGHTS OF NBC WINTER OLYMPICS COVERAGE Team Canada Defeated USA 3-2 in Overtime in the Men’s Gold Medal Hockey Game “If you’re in this building, it feels like the most important game in the history of hockey. Certainly, to this country.” – NBC’s Al Michaels VANCOUVER &#8211; February 28, 2010 &#8211; NBC [...]]]></description>
			<content:encoded><![CDATA[<p><strong>DAY 18 DAYTIME HIGHLIGHTS OF NBC WINTER OLYMPICS COVERAGE</strong></p>
<p><em>Team Canada Defeated USA 3-2 in Overtime in the Men’s Gold Medal Hockey Game</em></p>
<p><em>“If you’re in this building, it feels like the most important game in the history of hockey. Certainly, to this country.”</em> – <strong>NBC’s Al Michaels</strong></p>
<p><strong>VANCOUVER &#8211; February 28, 2010 &#8211; </strong>NBC Olympics daytime coverage concluded with the much-anticipated men’s gold medal hockey game with Canada defeating USA 3-2 in overtime seen live across the country.</p>
<p>NBC’s Mary Carillo hosted the daytime show from the studio and Al Michaels hosted from the site of the gold medal hockey game at Canada Hockey Place.</p>
<p>Joining Michaels for analysis were Mike Milbury and Jeremy Roenick. Mike “Doc” Emrick provided play-by-play, Eddie Olczyk provided game analysis and Pierre McGuire reported from “Inside the Glass.”</p>
<p>NBC’s Jimmy Roberts recapped Vancouver’s Olympic moments.</p>
<p>NBC</p>
<p>CARILLO ON THE FINAL DAY OF COMPETITION: “It’s the final day of the Vancouver Winter Games. One of skill, endurance, and passion.”</p>
<p>ROBERTS ON THIS OLYMPICS: “In the final analysis, like always, these games are about so much more than just the medal count.”</p>
<p>“Sometimes its not just about the gold, it’s about the person you get to share it with.”</p>
<p>“At these games, one athlete after another showed their artistry and power and genius. We were surprised, thrilled, and moved.”</p>
<p>ROBERTS ON CANADA’S JOANNIE ROCHETTE: “In the end, the most amazing performance was turned in by a brave young woman who couldn’t share it, at least not with the one person she most wanted to.”</p>
<p>“I always think that the Olympic Games are about two different things. They are about this hard-boiled competition and they are about these amazing stories. Forever, as long as I cover sports, I’m never going to forget what Joannie Rochette did. That was just remarkable.”</p>
<p>“Joannie Rochette skated with enough heart to fill an entire arena.”</p>
<p>MEN’S ICE HOCKEY GOLD MEDAL GAME: USA vs. CANADA<br />
Al Michaels (Host), Bill Patrick (Host), Mike Milbury (Analyst), Jeremy Roenick (Analyst), Mike “Doc” Emrick (Play-By-Play), Eddie Olczyk (Game Analyst), Pierre McGuire (“Inside the Glass” Reporter)<br />
Canada: 3 USA: 2</p>
<p>CARILLO ON CANADA IN THE GOLD MEDAL GAME: “Today is the day all of Canada has been anticipating. What may be a once in a lifetime event. The U.S. vs. Canada in the gold medal hockey game at an Olympics being held in hockey mad Canada.</p>
<p>“No sport brings Canadians together quite like hockey. Every graceful thrill of connecting stick to puck to the back of the net is cause for communal celebration.”</p>
<p>“Here this isn’t the Super Bowl, it’s bigger than the Super Bowl.”</p>
<p>MICHAELS ON THE GOLD MEDAL GAME: “Before this day is done the roof could come off at Canada Hockey Place in Vancouver. This will be riveting.”</p>
<p>OLCZYK: “This is about motivation. This is about an opportunity at the highest level to win a gold medal and a little hockey respect.”</p>
<p>FIRST PERIOD</p>
<p>EMRICK: “The hockey culture, the language. The only difference is passports.”</p>
<p>MICHAELS: “If you’re in this building, it feels like the most important game in the history of hockey. Certainly, to this country.”</p>
<p>MILBURY: “Team Canada knows just how hard they have to work to out muscle Team USA.”</p>
<p>SECOND PERIOD</p>
<p>MICHAELS: “It’s hockey at its best.”</p>
<p>ROENICK: “Team USA got on the board late in that period and that’s giving them a lot of momentum going in. They’re starting to see chinks in the Canadians armor. They obviously see that Luongo’s a little bit shaky. They are feeling good. They’re saying, ‘Let’s keep the pressure on the golden boys and the Canadians are sitting in their room saying, ‘Guys we cannot sit back. We did it the other day against the Slovaks, they almost came back and beat us. We’ve got keep the hammer down, keep the pressure going on them.’”</p>
<p>THIRD PERIOD</p>
<p>EMRICK ON CANADA HITTING THE POST TWICE: “Do you believe in omens?”</p>
<p>EMRICK ON THIS OLYMPICS HOCKEY TOURNAMENT: “One year ago there were players from Finland and Russia and Sweden all talking about how they were going to be a part of, in their minds, the greatest hockey tournament in history. We have seen that.”</p>
<p>OLCZYK ON THE TOURNAMENT: “It’s been high quality. Entertaining. Just a privilege to be a very small part of it.”</p>
<p>EMRICK ON THE BROADCAST CREW: “I should make mention of this, it’s not about us. It is about our crew. They have been in Vancouver here for 13 days. They have done 42 games. We hope you’ve enjoyed them. Eddie and I have been involved in about half of them, but there are some who have done all 42 &#8211; the equivalent of half an NHL season in two weeks time. They will sleep well tonight.”</p>
<p>OLCZYK ON THE BROADCAST CREW: “I tip my hockey helmet to them. A gold medal winning performance by our great crew behind the scenes. It sure helps when you have unbelievable hockey.”</p>
<p>MCGUIRE ON USA’S ZACH PARISE’S GAME TYING GOAL: “Zach Parise almost jumps over the glass here at Canada Hockey Place.”</p>
<p>OVERTIME<br />
PATRICK: “17,000 people in this building. Their hearts stopping and starting with every shot.”</p>
<p>“Sweaty palms filling this building. I can’t imagine what the players are feeling.”</p>
<p>MILBURY: “If you didn’t like that period, you don’t like hockey. It’s a turf war out there. They’re fighting for every inch they can get.”</p>
<p>ROENICK: “Do you understand what we’re going to get right now? We’re going to get the most exciting things in all of sports &#8211; sudden death overtime. Someone tonight is going to be a national hero. Tonight, someone is going to make dreams come true for lots and lots of kids in their country. I can’t believe it.”</p>
<p>MILBURY ON USA’S PARISE: “This guy has been the most persistent player on the ice for both squads today. He just won’t quit on it.”</p>
<p>EMRICK: “It is about the team, that’s for sure. Somebody has to get the winner. If it is a Canadian, they will be equivalent to Paul Henderson who scored in ’72 against the Soviets. If it is an American, Mike Eruzione will have company as a hero”</p>
<p>OLCZYK: “An unbelievable tournament. And why expect anything other than overtime in the gold medal game.”</p>
<p>EMRICK: “The hockey fans here in Vancouver saluting and respecting the unbelievable job of that man right there, Ryan Miller.”</p>
<p>EMRICK ON HOCKEY IN CANADA: “How big is this for Sidney Crosby and for the nation of Canada? When they announced the team, 4 million watched on television just to hear who was going to be on the team.”</p>
<p>EMRICK ON CANADA’S SIDNEY CROSBY: “He didn’t have any points for two complete games coming into this game. He didn’t have any for the sixty minutes. Got the winner.”</p>
<p>POSTGAME INTERVIEW HIGHLIGHTS</p>
<p>CANADA’S SIDNEY CROSBY ON WINNING GOLD: “This is a dream come true. I’ve always dreamed of playing for Team Canada and obviously winning a gold medal. This was a lot closer than we would’ve expected. An unbelievable feeling.”</p>
<p>CROSBY ON STARTING OFF THE TOURNAMENT SLOWLY: “We dropped that game to the U.S. and had a close against the Swiss. Our goal was to continue to get better and I think we did that. That was our motivation to get better each and every game. We knew it wasn’t going to be easy. There is a lot of great teams here. I though tonight it took a lot of work and extra to do it.”</p>
<p>CROSBY ON WHAT THIS GAME MEANS TO NORTH AMERICA: “It means a lot. Even outside of that. Hockey all over the world is incredible. Year after year, everybody’s getting better. The teams are so competitive. A perfect example is this tournament here. Hockey’s in really good shape. Whether we would have won today, or somebody else, I think everyone saw a pretty amazing display of skill and the way the game should be played here the last couple of weeks.”</p>
<p>USA’S GOALTENDER RYAN MILLER ON WINNING SILVER: “It’s not quite what we wanted, but I think we gained a lot of respect. Our guys came here as an after thought to a lot of people. I think we started a new trend with USA Hockey.”</p>
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		<title>185 Million People Have Watched The Olympics On The Networks Of NBC Universal Through 16 Days</title>
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		<pubDate>Mon, 01 Mar 2010 16:30:16 +0000</pubDate>
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		<description><![CDATA[185 MILLION PEOPLE HAVE WATCHED THE OLYMPICS ON THE NETWORKS OF NBC UNIVERSAL THROUGH 16 DAYS Surpasses Total Games Viewership for Torino, Nagano, Albertville 20.6 Million Average Viewers Saturday Night on NBC in Primetime, Four From Comparable Saturday at 2006 Winter Games 65 Million People Watched the Olympics Saturday on the Networks of NBC Universal, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>185 MILLION PEOPLE HAVE WATCHED THE OLYMPICS ON THE NETWORKS OF NBC UNIVERSAL THROUGH 16 DAYS</strong></p>
<p><em>Surpasses Total Games Viewership for Torino, Nagano, Albertville</em></p>
<p><em>20.6 Million Average Viewers Saturday Night on NBC in Primetime, Four From Comparable Saturday at 2006 Winter Games</em></p>
<p><em>65 Million People Watched the Olympics Saturday on the Networks of NBC Universal, 12 Million More Than the Comparable Day at the 2006 Winter Games.</em></p>
<p><strong>VANCOUVER &#8211; February 28, 2010 -</strong> 185 million Americans have watched the Vancouver Olympics on the networks of NBC Universal through 16 days of the Games; four million more than watched the first 16 days of the 2006 Winter Games (181 million), according to data available today from The Nielsen Company.</p>
<p>With 185 million viewers, the Vancouver Games (with still one day remaining) move past the Torino Games, Nagano Games and Albertville Games. When the final viewership numbers are available tomorrow, Vancouver will likely surpass the Salt Lake City Games (187 million ) and will trail only the *tabloid-fueled Lillehammer Games as the most-watched Winter Olympics in history.</p>
<p><strong>MOST WATCHED WINTER OLYMPICS IN HISTORY:</strong><br />
1. Lillehammer, 1994            204 million (Entire Games)<br />
2. Salt Lake City, 2002 187 million (Entire Games)<br />
3. Vancouver, 2010              185 million (through 16 days &#8211; One day remaining)<br />
T4. Torino, 2006                184 million (Entire Games)<br />
T4. Albertville, 1992           184 million (Entire Games)<br />
T4. Nagano, 1998                184 million (Entire Games)</p>
<p><em>*Fueled by the tabloid coverage of the Nancy Kerrigan/Tonya Harding scandal.</em></p>
<p><strong>OLYMPICS DOMINATE PRIMETIME COMETITION:</strong> Through 16 nights the Olympics on NBC are drawing more than two million more viewers than the other three major networks combined (10 percent advantage).  The Vancouver Olympics are averaging 24.5 million viewers in primetime, more than doubling Fox, tripling CBS and quadrupling ABC over that span.</p>
<p>OLYMPICS ON NBC 24.5 million<br />
Fox/CBS/ABC combined:   22.2 million (10 percent advantage)<br />
Fox                             9.6 million (155 percent advantage)<br />
CBS                             7.2 million (240 percent advantage)<br />
ABC                             5.4 million (354 percent advantage)</p>
<p><strong>SATURDAY NIGHT UP 25 PERCENT FROM COMPARABLE NIGHT IN 2006; DOMINATES PRIMETIME:</strong> Saturday night’s coverage drew 20.6 million viewers, four million more than the comparable night at the 2006 Winter Games (16.5 million, up 25%).</p>
<ul>
<li>Last night the Olympics averaged 20.6 million viewers, more than six million more than the combined delivery of the other three major networks (ABC, CBS, Fox: 14.0 million), beating the three together by 47 percent.</li>
</ul>
<p><strong>16-DAY AVERAGE IS 4 MILLION MORE THAN 2006:</strong> The 24.5 million average viewers through 16 nights of the Vancouver Games is four million more and 19 percent higher than the average viewership of the 2006 Winter Games through 16 nights (20.6 million).</p>
<p>The national household rating of 11.7/21 for Saturday night is up two full ratings points and 21 percent higher than the comparable night at the 2006 Winter Games (9.7/17).  The 13.9/23 average household rating-to-date is 13 percent higher than 2006 (12.3/20).</p>
<p><strong>NBC OLYMPICS MOBILE: 82 MILLION PAGE VIEWS:</strong> NBC Olympics Mobile platforms (Mobile Web Site and iTunes App), through 16 days have amassed 82 million page views, 47 million more than the total number of page views for the entire 17-day Beijing Games (34.7 million).</p>
<ul>
<li>There have been 1.9 million mobile video streams in 16 days, more than six times the total number for the entire 17-day Beijing Games (301k).</li>
</ul>
<ul>
<li>By the time the Opening Ceremony broadcast started at 7:30 p.m. on Feb 12, NBC Olympics Mobile already generated more page views than the entire 2006 Winter Games (1.0 million).</li>
</ul>
<p><strong><a href="http://nbcolympics.com/" target="_blank">NBCOLYMPICS.COM</a> HAS MORE THAN TRIPLE THE USERS OF THE ENTIRE 2006 WINTER GAMES:</strong> Through 16 days, NBCOlympics.com has delivered 44.1 million total unique users, 31 million more unique users and 232 percent higher than the entire 17 days of the 2006 Winter Games (13.3 million).</p>
<ul>
<li>NBCOlympics.com’s 682 million page views through 16 days is more than double the total for the 17 days of the 2006 Winter Games (331 million).</li>
</ul>
<ul>
<li>Through 16 days, NBCOlympics.com has seen 43.2 million video streams serving more than 3.3 million hours of video, nearly 35 million more than the total number of video streams from the 2006 Winter Games (8.4 million).</li>
</ul>
<p>NOTE: All data for NBCOlympics.com and NBC Olympics Mobile is provided by Omniture.</p>
<p><strong>METERED MARKET RATINGS BY TIME ZONE</strong> (16-Day Average):<br />
Mountain Time Zone              18.9/31<br />
Central Time Zone               15.5/24<br />
Pacific Time Zone               15.3/28<br />
Eastern Time Zone               14.8/23</p>
<p><strong>TOP 25 METERED MARKETS</strong> (16-Day Average):<br />
1. SALT LAKE CITY, 22.0/37<br />
2. DENVER, 21.4/35<br />
3. MILWAUKEE, 21.1/33<br />
4. SEATTLE, 19.7/36<br />
5. MINNEAPOLIS, 19.2/33<br />
6. ST. LOUIS, 18.5/29<br />
7. COLUMBUS, 18.0/28<br />
9. SAN DIEGO, 17.9/30<br />
T10. PORTLAND, 17.8/33<br />
T10. WEST PALM BEACH, 17.8/26<br />
12. KANSAS CITY, 17.6/27<br />
13. OKLAHOMA CITY, 17.2/26<br />
14. NASHVILLE, 17.1/25<br />
15. FT.MYERS, 17.0/27<br />
16. TULSA, 16.9/25<br />
17. AUSTIN, 16.8/27<br />
18. CLEVELAND, 16.7/26<br />
19. PROVIDENCE, 16.5/27<br />
T20. BOSTON, 16.4/29<br />
T20. PHOENIX, 16.4/27<br />
22. CINCINNATI, 16.3/25<br />
T23. CHICAGO, 15.8/25<br />
T23. SAN FRANCISCO, 15.8/30<br />
T23. DETROIT, 15.8/25<br />
T23. SACRAMENTO, 15.8/28<br />
T23. INDIANAPOLIS, 15.8/26<br />
T23. RICHMOND, 15.8/24</p>
<p><strong>TOP 25 METERED MARKETS FOR SATURDAY, FEB. 27</strong>:<br />
1. SEATTLE, 17.1/31<br />
2. SALT LAKE CITY, 16.9/30<br />
3. FT.MYERS, 16.7/25<br />
4. TULSA, 16.5/26<br />
5. MILWAUKEE, 16.0/28<br />
6. PORTLAND, 15.8/28<br />
7. CLEVELAND, 15.7/25<br />
8. ST. LOUIS, 15.2/26<br />
9. DENVER, 15.0/28<br />
10. SAN DIEGO, 14.8/23<br />
T11. BOSTON, 14.4/25<br />
T11. CINCINNATI, 14.4/23<br />
13. COLUMBUS, 14.3/23<br />
14. PITTSBURGH, 13.8/21<br />
T15. SAN FRANCISCO, 13.6/27<br />
T15. OKLAHOMA CITY, 13.6/21<br />
T17. MINNEAPOLIS, 13.5/26<br />
T17. AUSTIN, 13.5/24<br />
19. SACRAMENTO, 13.4/23<br />
20. WEST PALM BEACH, 13.3/20<br />
21. TAMPA, 13.2/21<br />
T22. ORLANDO, 13.1/21<br />
T22. HARTFORD, 13.1/22<br />
T22. KANSAS CITY, 13.1/22<br />
T22. ALBUQUERQUE, 13.1/20<br />
T22. KNOXVILLE, 13.1/18</p>
<p>NBC Universal, broadcasting its record 12th Olympics the most Olympics broadcast by any network, will present more than 835 hours of Vancouver Olympic Winter Games coverage &#8211; representing the most total hours ever for a Winter Olympics, more than the last two Winter Olympics combined, and the most live hours ever for a Winter Games. The Vancouver Games are the first Winter Olympics to be presented entirely in high definition.</p>
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		<title>“It&#8217;s an inspiration to a whole generation of young athletes.” -Premier of British Columbia Gordon Campbell on Vancouver as an Olympic host city</title>
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		<pubDate>Mon, 01 Mar 2010 16:07:53 +0000</pubDate>
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		<description><![CDATA[DAY 16 DAYTIME HIGHLIGHTS OF NBC WINTER OLYMPICS COVERAGE “It’s an inspiration to a whole generation of young athletes.” –Premier of British Columbia Gordon Campbell on Vancouver as an Olympic host city “It’s like getting even with your big brother.” – NBC’s Mike Milbury on Team USA facing Canada VANCOUVER &#8211; February 27, 2010 - [...]]]></description>
			<content:encoded><![CDATA[<p><strong>DAY 16 DAYTIME HIGHLIGHTS OF NBC WINTER OLYMPICS COVERAGE</strong></p>
<p><em>“It’s an inspiration to a whole generation of young athletes.”</em> –<strong>Premier of British Columbia Gordon Campbell on Vancouver as an Olympic host city</strong></p>
<p><em>“It’s like getting even with your big brother.”</em> – <strong>NBC’s Mike Milbury on Team USA facing Canada</strong></p>
<p><strong>VANCOUVER &#8211; February 27, 2010 -</strong> Daytime coverage of the Vancouver Olympic Winter Games continued today on NBC with live coverage of the women’s speed skating pursuit gold medal final, women’s cross-country 30km mass start gold medal final and men’s snowboard parallel competition. Live on USA Network, the men’s curling bronze medal match between Switzerland and Sweden.</p>
<p>Daytime host Al Michaels sat down with the Premier of British Columbia Gordon Campbell to recap the Olympics in Vancouver and USA Hockey GM Brian Burke.</p>
<p>NBC News’ Tom Brokaw presented a 30-minute piece on the town of Gander, Newfoundland where on September 11, 2001 38 jumbo jets carrying 7,000 passengers were diverted. In September 2009, Brokaw traveled to Gander with several of the grateful Americans, including parents of a New York City firefighter who was an emergency responder at the World Trade Center; a retired Ohio State administrator who was so inspired by the hospitality she experienced in Newfoundland she helped organize a scholarship fund for local students; and a Texas lady and a British gentleman who found true love during that fateful week in September 2001.</p>
<p>NBC’s Jimmy Roberts and Cris Collinsworth stopped by the studio to report on Canada and its fans. NBC’s Mike Milbury previewed the men’s ice hockey gold medal final between USA and Canada.</p>
<p>NBC</p>
<p>CAMPBELL ON THE IMPACT THE OLYMPICS HAS ON VANCOUVER: “It’s just been phenomenal. That electricity and energy that’s come into the city.”</p>
<p>“It couldn’t have been better, from my perspective, in terms of how people have felt about the Games.”</p>
<p>CAMPBELL ON VANCOUVER’S OLYMPIC LEGACY: “It’s an inspiration to a whole generation of young athletes. It’s how the athletes perform. It’s the dedication. It’s the athletes that finish when they fall. It’s the athletes that act with grace and confidence and a commitment to themselves to being the best they can. That’s the real long term legacy.”</p>
<p>BURKE ON THE USA-CANADA MEN’S HOCKEY GAME TOMORROW: From our perspective, this is our chief rival. Whatever cliché you want to use. This is David and Goliath. In Canada, people think it’s their game. It would be huge for us to be able to do this and that’s what we intend to do.”</p>
<p>“Nothing is going to change on our team. We’re the youngest team in the tournament. We rely on that youthful enthusiasm and foot speed and we rely on our goaltender. We’re not going to change our game. Playing with Canada, they’ve got the best defense in the tournament and quality goaltending, but I think they concentrate on getting the puck out of the ring quickly. It’s going to be a dynamite game. I’m not going to enjoy it, because I don’t enjoy when my teams play, but everyone watching on TV is.”</p>
<p>BURKE ON TEAM USA: “In the preliminary round, even though we went 3-0, I thought we played with ten guys carrying the team and Ryan Miller.  I blasted the team after the first three games and said that we need all hands on deck and we’ve gotten that in the two games since then. All the players have chipped in and we played our best hockey the last game and I think you’ll see our best tomorrow.”</p>
<p>BURKE ON CHOOSING RYAN MILLER TO START IN GOAL: “That’s the only decision that we didn’t have fist-fight over. Putting the team together was a natural. We have a young team. He’s calm, and he’s mechanical and methodical and economical. That translates to our young players well, so that was an easy one.”</p>
<p>BURKE ON HIS SONS DEATH IN A CAR ACCIDENT DAYS BEFORE THE OPENING CEREMONY: “It’s been difficult. It’s really been helpful to have this tournament so there’s a reason to put one foot in front of the other and keep moving on. You try to cry a little bit less everyday. My wife’s been great, my kids have been great, my siblings have been great and that’s helped. I think really, just keep putting one foot in front of the other and try to cry a little bit less everyday.”</p>
<p>MILBURY ON THE CANADA-USA RIVALRY: “It’s like getting even with your big brother. There’s a feeling of entitlement when it comes to the Canadians and hockey. They are a little bit nervous about the Americans, because the little guy came to play.”</p>
<p>MILBURY ON USA’S GOALTENDER RYAN MILLER: “Miller’s been completely composed. He had 42 saves against the Canadians the last time out. If he’s not standing on top of his head then they don’t win that hockey game.”</p>
<p>ROBERTS ON HOCKEY IN CANADA: “You know the old axiom. There are two things that matter in Texas, right? There’s football and there’s spring football. That’s the kind of the way it is in Canada with hockey. Tomorrow they’ll get a shot at what they feel is the single most important prize of these Games.”</p>
<p>COLLINSWORTH ON CANADA’S HOSPITALITY: “It’s like they’re hosting you in their house.”</p>
<p>“We’re all very lucky to have the Canadians around. They’ve been a great host.”</p>
<p>WOMEN’S SPEED SKATING PURSUIT GOLD MEDAL FINAL<br />
Dan Hicks (Play-By-Play), Dan Jansen (Analyst), Andrea Kremer (Reporter)<br />
Gold: Germany<br />
Silver: Japan<br />
Bronze: Poland</p>
<p>HICKS ON THE SPEED SKATING PURSUIT: “It just takes one skater to lag behind and it all comes tumbling down.”</p>
<p>JANSEN ON GERMANY ADVANCING TO THE GOLD MEDAL FINAL: “They are able to survive as Friesinger slides across!”</p>
<p>HICKS ON GERMANY’S ANNA FRIESINGER: “Friesinger falling, actually swimming across the ice!</p>
<p>“Just when you think you have seen it all, we see something else.”</p>
<p>“What a way to go out for Anni Friesinger’s storied Olympic career.”</p>
<p>JANSEN ON POLAND WINNING BRONZE: “Very surprising bronze medal for the Polish team, but well earned.”</p>
<p>WOMEN’S CROSS-COUNTRY 30KM MASS START GOLD MEDAL FINAL<br />
Al Trautwig (Play-By-Play), Chad Salmela (Analyst)<br />
Gold: Justyna Kowalczyk, Poland<br />
Silver: Marit Bjoergen, Norway<br />
Bronze: Aino-Kaisa Saarinen, Finland</p>
<p>TRAUTWIG ON NORWAY’S MARIT BJOERGEN: “We may have already had a coronation. Marit Bjoergen has three goals and a bronze. Today she goes to make it four.”</p>
<p>“Bjoergen is on her way to setting a mark that Norwegians and all female cross-country skiers will chase for quite some time.”</p>
<p>TRAUTWIG ON POLAND’S JUSTYNA KOWLCZYK: “She’s reminding everyone why she’s wearing number one.”</p>
<p>“Kowalczyk is going to blaze a trail for Polish gold. That’s as good as it gets.”</p>
<p>“Kowalczyk is going to leave here with the perfect set of souvenirs. A bronze, a silver, and a gold.”</p>
<p>TRAUTWIG ON BJOERGEN VS. KOWLCZYK: “We’ve got the best female cross-country skier on the planet during this Olympics, versus the best female cross-country skier on the planet coming into the Winter Olympics.”</p>
<p>MEN’S SNOWBOARD PARALLEL GIANT SLALOM COMPETITION:<br />
Pat Parnell (Play-By-Play), Todd Richards (Analyst), Tina Dixon (Reporter)</p>
<p>RICHARDS ON THE COMPETITION: “These guys are simply carving to the max here.”</p>
<p>“Smooth and confident is going to be the name of the game today.”</p>
<p>PARNELL ON THE CROWD: “A huge American fan base. Family and friends in the crowd, definitely keeping spirits high.”</p>
<p>RICHARDS ON THE TRACK CONDITIONS: “Picture these racers, they’re like cars. It’s like an Indy Car race. They want to have a smooth surface, not a dirt road.”</p>
<p>PARNELL ON USA’S CHRIS KLUG FANS IN THE RAIN:“Soggy foam fingers, they approve!”</p>
<p>USA NETWORK</p>
<p>MEN’S CURLING BRONZE MEDAL GAME: SWITZERLAND VS. SWEDEN<br />
Fred Roggin (Host), Andrew Catalon (Play-by-Play), Colleen Jones (Analyst), Don Duguid (Analyst), Elfi Schlegel (Reporter)<br />
Switzerland: 5 Sweden: 4</p>
<p>JONES: “What I am marveled at though was the composure of Switzerland. When Sweden was throwing all of those incredible shots at them, they never got flustered, they stayed within themselves and just kept making shot after shot.”</p>
<p>CATALON ON TEAM SWEDEN: “The Swedish played their hearts out, the team of 24-year-olds. You can expect to see them again.”</p>
<p>DUGUID ON TEAM SWEDEN: “For a young team to be that high up in the percentages is remarkable. Absolutely remarkable.”</p>
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