ESPN Deportes premiered a new theme-song for its coverage of the 2018 MLB season featuring Latin Grammy-winning artist, Milly Quezada. Titled “Vengo con el Fuego,” the theme song features “La Reina del Merengue,” collaborating for the first time with her son and up-and-coming artist, Tonio Vásquez.
ESPN drew its highest-rated Conference Finals Game 4 in six years for the Cleveland Cavaliers’ victory over the Boston Celtics on Monday night, according to Nielsen. The telecast delivered a 6.1 metered market rating, up 45 percent from ESPN’s coverage of the Western Conference Finals Game 4 (Golden State Warriors vs. San Antonio Spurs, 4.2) in 2017, and up 15 percent from the 2017 Eastern Conference Finals Game 4 – also a Cleveland vs. Boston matchup – that drew a 5.3 rating.
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ESPN concludes its 1,000+ college baseball game schedule with a record 13 conference championship games over ESPN, ESPN2, ESPNU, SEC Network and streaming on ACC Network Extra, ESPN+ and SEC Network+.
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The Men’s Skateboard Street competition packed the house for an exciting final in front of a sold out crowd at Skur 13 in downtown Oslo to close out the X Games Norway event.
ESPN’s coverage of the Cleveland Cavaliers decisive victory over the Boston Celtics on Saturday night became the network’s second-highest rated NBA Eastern Conference Finals Game 3 ever, according to Nielsen. The telecast drew a 5.1 metered market rating, up 11 percent from ESPN’s Western Conference Finals Game 3 last year, and up two percent from the same Eastern Conference Finals matchup in 2017.
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The afternoon kicked off with Women’s Ski Big Air, where Swedish skier Jennie-Lee Burmansson earned gold in her X Games debut. The youngest rider in the field at just 15 years old, Burmansson earned a 77.66 with a switch leftside 720 with a double grab, tail and safety in her third run and a switch rightside 720 tailgrab in her first. Swiss skier Guilia Tanno earned silver and Norwegian Tiril Sjåstad Christiansen took bronze in her first competition since her X Games Oslo 2016 gold medal.
This Sunday, May 20, ESPN will roll out the latest installment of the Life Needs Sports campaign across television, radio, digital and social platforms. Entitled “Bossy,” the new creative features WNBA stars including floor generals like the Minnesota Lynx’s Maya Moore and the Phoenix Mercury’s Diana Taurasi, as well as paint protectors like the Los Angeles Sparks’ Candace Parker and the Washington Mystics’ Elena Delle Donne.
The spot conveys that in life, strong, confident, assertive women are sometimes negatively labeled “bossy,” but sports serve as a reminder that these traits are to be celebrated. Underscored by DeJ Loaf’s track “Big Ole Boss,” the spot concludes with the message that Life says you’re bossy. Sports make you a boss.
A two-time gold medalist, Leticia Bufoni becomes the most-medaled Women’s Street Skateboarder with her gold medal win at X Games Norway 2018. Taking home the first medal of the event, Bufoni took an early lead with an 84.66 on her first run. Defending Minneapolis gold medalist Lacey Baker threatened to knock Bufoni out of the top spot with the final run of the competition, but had to settle for silver with a third run score of 78.33. X Games Oslo 2016 gold medalist Pamela Rosa took home bronze with a score of 75.33.
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ESPN today announced its exclusive Sunday Night Baseball presented by Taco Bell game selection for June 17. The St. Louis Cardinals and Dexter Fowler will host their rival Chicago Cubs and Anthony Rizzo at Busch Stadium.
ESPN hires Lindsey Thiry to cover Los Angeles Rams as Alden Gonzalez moves into a multimedia reporter role