DAYTONA 500 Bounces Back & Daytona Speedweeks Viewership Up On FOX Sports 1

fox-sports-1-logoFirst 2015 NASCAR XFINITY Series Race on FOX Sports 1

Enjoys Viewership Bump

Daytona 500 Scores Major Growth on FOX Sports GO; Consumption of NASCAR Content on up 63% Year-to-Year

After suffering through a daylong weather delay in 2014, the DAYTONA 500 began working its way back last weekend, scoring 13.4 million viewers on FOX, a +44% increase over last year’s 9.3 million. A total of 23.5 million viewers watched all or part of Sunday’s telecast. Additionally, 11 days of Speedweeks programming on FOX Sports 1 enjoyed a 14% increase in average viewership (293,000 vs. 257,000).

NASCAR shoulder programming surrounding the DAYTONA 500 was strong overall on Sunday, Feb. 22, as NASCAR RACEDAY averaged 973,000 viewers on FOX Sports 1, a 31% increase over last year’s 742,000 for a one-hour edition of the show.  NASCAR VICTORY LANE posted 464,000 viewers, up 21% over the last post-Daytona run in 2013 (383,000). The week leading up to the Daytona 500 was the third most-watched in FOX Sports 1 history and the highest since last season’s National League Championship Series.

FOX kicked off the 2015 NASCAR SPRINT CUP season Saturday, Feb. 14 with the SPRINT UNLIMITED averaging 5.6 million viewers, a 60% increase over 2014 (3.5 million) when it aired on FOX Sports 1. The race powered FOX to a first-place finish in prime time among broadcast networks across all key male and adult demos including A18-49 and A18-34.

A variety of sports programming led FOX Sports 1 to its eighth most-watched Saturday since launch, averaging 490,000 viewers on Saturday, Feb. 14. Motor sports programming started at 10:30 AM ET with a NASCAR SPRINT CUP PRACTICE from Daytona drawing 698,000 viewers, up 27% from the equivalent practice last year (551,000).  Saturday afternoon’s ARCA RACING SERIES race from Daytona was the most-watched program of the day on FOX Sports 1 with 919,000 viewers.

DAYTONA POLE DAY QUALIFYING, airing Sunday, Feb. 15 on FOX, averaged 3.4 million viewers, up 17% from 2014. The first ever “group qualifying” format at Daytona is the highest rated and most watched session since 2009, with Jeff Gordon scoring the pole for his final race at Daytona International Speedway. The four-time champion announced he will be retiring at the end of the 2014 season.

The 2015 BUDWEISER DUEL AT DAYTONA scored 3,018,000 viewers on FOX Sports 1, a slight dip from last year’s 3,122,000 prime time debut, but strong enough to be No. 1 in ad-supported cable from 7:00-10:30 PM ET in total viewers and Adults 18-49 on Thursday, Feb. 19. Earlier in the day, a slate of Daytona practices (Sprint Cup Final, NCWTS and NCWTS Final) averaged 244,000 viewers, a 16% increase in viewership (vs. 210,000) compared to the same three Thursday practice sessions last year.


On Friday, Feb. 20, the NASCAR CAMPING WORLD TRUCK SERIES RACE from Daytona garnered 1,550,000 viewers, a 3% increase from last year’s 1,502,000 viewers.  Earlier in the day, NASCAR CAMPING WORLD TRUCK SERIES QUALIFYING posted a 15% gain over 2013 (472,000 vs. 409,000).

The first 2015 NASCAR XFINITY SERIES race under the new television deal on FOX Sports 1 delivered 2,944,000 viewers on Saturday, Feb. 21, an 8% increase over last year’s race on ESPN and good for the most-watched sports event on ad-supported cable on the weekend. The race, with 2014 NASCAR Sprint Cup Series champion Kevin Harvick serving as an analyst for the first time, was the 13th most-watched telecast in FOX Sports 1 history. Following the race, FOX SPORTS LIVE averaged 2,485,000 viewers, making it the second most-watched edition of FOX SPORTS LIVE ever and most-watched with a duration greater than 30 minutes.

This year’s Daytona 500 was the most-watched NASCAR event ever on FOX SPORTS GO, posting a 220% increase in unique visitors over last year’s race.  In addition, mobile consumption of NASCAR content on FOXSPORTS.COM was up 63% year-to-year.

According to Nielsen’s SocialGuide, the Daytona 500 accounted for 297,300 Total Tweets from 10:00 AM ET to 8:00 PM ET, with 113,600 Unique Authors, a Unique Audience of 5.8 million and 50.6 million Impressions.


FOX NASCAR Commences 15th Year with Expanded Coverage Including NASCAR XFINITY SERIES

NASCAR_on_FOXGordon, Harvick and Keselowski Scheduled to Join as


Broadcasters’ Deck Stacked; Newsgathering Bolstered with

New & Familiar Faces

Popular Daily Show NASCAR RACE HUB Moves to 6:00 PM ET; Adds Several Sprint Cup Series Drivers and Crew Chiefs

FOX NASCAR opens the 2015 season, its 15th year broadcasting NASCAR SPRINT CUP SERIES events and the first of its new 10-year media rights agreement, with expanded coverage and the return of its popular broadcast team, coupled with new on-air faces that include a rotation of NASCAR SPRINT CUP SERIES champions.

“Broadcasting any sports property for 15 years is a labor of love and a tremendous privilege,” said Eric Shanks, President and COO, Executive Producer, FOX Sports. “NASCAR has been part of the fabric of FOX Sports since we first hit the air at Daytona in 2001, and with our new 10-year commitment, FOX NASCAR is poised to showcase what we expect to be the most riveting competition in years with what certainly is our deepest pool of on-air personalities ever.”

Mike Joy, Hall of Famer Darrell Waltrip and Larry McReynolds, the original FOX Sports broadcast team which began its NASCAR run at the 2001 Daytona 500, return to the booth for NASCAR SPRINT CUP SERIES races on FOX and FOX Sports 1. The team is joined on pit road by reporters Matt Yocum and newcomers Jamie Little and Chris Neville.  FOX NASCAR expands its schedule from 13 to 16 races in 2015 with 10 on FOX and six on FOX Sports 1.

Chris Myers hosts FOX NASCAR SUNDAY, the network’s fast-paced prerace show from the traveling Hollywood Hotel, alongside brothers Darrell and Michael Waltrip.

This season, FOX Sports adds coverage of the NASCAR XFINITY SERIES, second only to the NASCAR SPRINT CUP SERIES as the most-watched racing series in the country, the first 14 races of the year.  FOX Sports 1 telecasts 12 of the events while FOX broadcasts the races from Phoenix and Talladega.  Adam Alexander calls play-by-play alongside Michael Waltrip and a rotation of NASCAR SPRINT CUP SERIES drivers scheduled to contribute as analysts, including reigning champion Kevin Harvick, four-time champ Jeff Gordon and 2012 champion Brad Keselowski. Vince Welch leads reporting on pit road for every XFINITY Series race, joined by a rotation of Little, Neville and Yocum.

FOX Sports 1 continues with exclusive coverage of the entire NASCAR CAMPING WORLD TRUCK SERIES season for the 13th consecutive year with Alexander, Joy and Brian Till filling in on play-by-play until Steve Byrnes returns from a medical leave of absence.  Joy has the call from Daytona for the season openerLongtime FOX Sports 1 analysts Phil Parsons and Michael Waltrip are back in 2015.  Hermie Sadler leads pit road reporting with a regular rotation of Welch, Yocum and Kaitlyn Vincie.  FOX Sports 1 telecasts 22 of the series’ 23 races live in 2015, while FOX broadcasts the Talladega race.

NASCAR RACEDAY, FOX Sports 1’s popular prerace show, heads back to the track in 2015, live from the middle of the fans at the new and versatile FOX Sports Stage, which puts fans in the center of prerace activities prior to each Sprint Cup race. Danielle Trotta hosts during the FOX portion of the year with McReynolds and Kenny Wallace before handing off hosting duties to John Roberts for the second half of the season.  Vincie and FOX Sports 1 newcomers Alan Cavanna and Andrew Doud report alongside FOX NASCAR team pit reporters covering the day’s race.

For NASCAR XFINITY SERIES prerace coverage, Trotta hosts NASCAR RACEDAY – XFINIITY live from the track, with McReynolds and Wallace offering analysis and Little, Neville, Welch and Yocum reporting. Roberts hosts NCWTS SETUP live before each Truck Series race with analysis from two-time series champion Todd Bodine.

NASCAR RACE HUB, FOX Sports 1’s daily news and update program, kicks off the 2015 season live from the Charlotte Motor Speedway Media Tour on Monday, Jan. 26 at its new time of 6:00 PM ET.  Alexander, Trotta and Roberts co-host the hour-long program.  The network bolsters its analyst pool in 2015 to include Wally Dallenbach, Jeff Hammond and McReynolds, who are joined by a rotating team of drivers and crew chiefs that features AJ Allmendinger, Greg Biffle, Drew Blickensderfer, Bodine, Chad Knaus and Joey Logano. For the first time, NASCAR RACE HUB features three fulltime reporters with Cavanna, Doud and Vincie reporting daily from NASCAR race shops and Ray Dunlap delivering Truck Series feature reports. NASCAR RACE HUB airs Mondays through Thursdays at 6:00 PM ET.

NASCAR RACE HUB expands to the weekend in 2015 to offer at-track updates and news as it breaks throughout the course of the race weekend.  Roberts hosts alongside Hammond with reporting by Cavanna and Vincie.  In addition, NASCAR VICTORY LANE on FOX Sports 1 recaps each Sprint Cup Series race with highlights and analysis.  Myers hosts with Wallace and Michael Waltrip and post-race reports from the garage.

FOX Sports kicks off the season by offering multi-network, multi-platform coverage from Speedweeks at Daytona International Speedway, culminating with live coverage of the DAYTONA 500 on Sunday, Feb. 22 (1:00 PM ET) on FOX with live pre-race coverage on FOX NASCAR SUNDAY (12:00 PM ET).  FOX also carries POLE DAY QUALIFYING on Sunday, Feb. 15 (1:00 PM ET) and the SPRINT UNLIMITED on Saturday, Feb. 14 (8:00 PM ET), both live.  FOX Sports 1 presents live coverage of its first NASCAR XFINITY SERIES race on Saturday, Feb. 21 (3:30 PM ET), the BUDWEISER DUEL AT DAYTONA on Thursday, Feb. 19 (7:00 PM ET) and live coverage of the season-opening NASCAR CAMPING WORLD TRUCK SERIES race on Friday, Feb. 20 (7:30 PM ET).

DAYTONA 500 BASH AT THE BEACH returns to FOX for its second year on Saturday, Feb 21 at 9:00 PM ET.  On the eve of “The Great American Race,” NASCAR drivers gather to welcome fans to a pre-race party celebrating the 2015 season on the sands of Daytona Beach.  Details are to be announced.

In addition, FOX Sports 1 premieres two NASCAR original specials during Speedweeks in a special programming block on Friday, Feb. 13.  A PERFECT STORM, debuting at 7:30 PM ET,   chronicles the events of Feb. 18, 1979, detailing how a major blizzard struck the Eastern seaboard, creating a “captive” audience for the first live flag-to-flag television broadcast of the Daytona 500.  The one-hour special, produced by NASCAR Productions, features excerpts from the race broadcast, recently discovered archival footage and first-person accounts from the network broadcasters, drivers and fans who witnessed the historic event that is credited with  putting NASCAR on the map. A second special, entitled 1979 DAYTONA 500, premieres at 8:30 PM ET.

Also back by popular demand in May for the second consecutive year is FOX SPORTS 1 – 10 DAYS OF THUNDER.  The special multi-sport programming block is anchored by two weekends of NASCAR racing from Charlotte Motor Speedway, highlighted by live coverage of the NASCAR SPRINT ALL-STAR RACE, NASCAR CAMPING WORLD TRUCK SERIES race and the COCA-COLA 600, in addition to comprehensive support programming and premieres of FOX Sports 1 originals.

All NASCAR programming on FOX and FOX Sports 1 is streamed live through FOX Sports GO, the critically acclaimed app that provides live streaming video of FOX Sports content.  FOX Deportes, the leading sports network in Spanish, returns in 2015 for its third season of NASCAR SPRINT CUP SERIES coverage with eight live races, beginning with the Daytona 500 on Sunday, Feb 22. Mexican driver and NASCAR CAMPING WORLD TRUCK SERIES competitor German Quiroga joins the broadcast booth as analyst.

In 2013, FOX Sports extended its media rights agreement with NASCAR, ensuring the FOX family of networks’ broadcast of the first 16 NASCAR SPRINT CUP SERIES races each season beginning in 2015, as well as the first 14 NASCAR XFINITY SERIES races of the season and all NASCAR CAMPING WORLD TRUCK SERIES events, through 2024.


NBC Sports Group Welcomes Kyle Petty To NASCAR Broadcast Team

nbc-sports-groupPopular and Experienced NASCAR Analyst Joins Krista Voda on Sprint Cup and XFINITY Series Pre- and Post-race Coverage on NBC and NBCSN

STAMFORD, Conn. — December 4, 2014 — NBC Sports Group welcomes one of the most-liked personalities in motorsports to its multiplatform NASCAR coverage as Kyle Petty joins its upcoming race day broadcast team on NBC and NBCSN.  Petty will work alongside host Krista Voda as an analyst during pre- and post-race shows surrounding Sprint Cup and XFINITY Series race coverage, which launches this July. In addition, Petty will continue his role as a regular contributor to NASCAR AMERICA on NBCSN.  The announcement was made today by Sam Flood, Executive Producer, NBC Sports and NBCSN.

“Kyle Petty brings a lifetime of experience to our team that is unmatched,” said Flood. “As a driver, team owner, philanthropist, and multigenerational observer of the sport, he has seen it all, and has great perspectives across NASCAR’s full spectrum.”

“I learned the history of this sport from my grandfather, I saw the history made by my father, and I was a competitor to some of the greatest drivers in the history of NASCAR,” said Petty.  “I’m excited to be a part of NBC’s return to NASCAR.  During this past year as a guest analyst on NASCAR AMERICA, I saw firsthand the commitment, energy and excitement that this team has for the sport that I love.  I can’t wait for the fans to see the same.”

The appointment of Petty follows previous NBC Sports NASCAR on-air announcements for analysts Jeff Burton, Steve Letarte, race announcer Rick Allen, pre- and post-race host Krista Voda, and reporters Marty Snider, Kelli Stavast, Mike Massaro and Dave Burns.

Petty is as much a product of racing as he is of his famous forebears: his grandfather, Lee Petty, and his father, Richard Petty, also known as “the King.”  He grew up in Level Cross, N.C., and places like Daytona, Charlotte and Talladega. For more than three decades as a driver, owner and media commentator, Kyle Petty has earned a reputation as a classy competitor and one of the greatest philanthropists that NASCAR has ever known.

Inspired by the vision of his late son Adam, Kyle and the Petty family partnered with the NASCAR community and corporate sponsors to create Victory Junction, a camp where more than 20,000 children with chronic or life-threatening illnesses have found hope, laughter and relief. For more than 20 years, Petty has hosted hundreds of NASCAR fans, drivers and motorcycle enthusiasts on his annual Kyle Petty Charity Ride Across America – raising more than $15 million for Victory Junction and children with chronic or life-threatening illnesses.

Over the course of a 30-year racing career, Petty amassed 173 Top-10 finishes. Throughout his racing years and since retirement in 2008, he has worked as an on-air commentator for several networks, including TNT, SPEED, ESPN, Turner, Fox Sports 1 and the Performance Racing Network.

On July 23, 2013, NASCAR and NBC Sports Group reached a comprehensive agreement that grants NBCUniversal exclusive rights to the final 20 NASCAR Sprint Cup Series races, final 19 NASCAR XFINITY Series events, select NASCAR Regional & Touring Series events and other live content, beginning in 2015.

With this partnership, NBC’s 20 Sprint Cup race schedule includes a designation as the exclusive home to the Chase for the NASCAR Sprint Cup, when the elite national series races through its final 10 events of the season.  The Chase culminates with the season-ending championship event, which returns to network television in 2015 for the first time since 2009. Of NBC Sports Group’s 20 NASCAR Sprint Cup Series events, seven will be carried on NBC annually, with 13 airing on NBCSN. Four of NBC Sports Group’s 19 NASCAR XFINITY Series races will air on NBC, with 15 airing on NBCSN.

NASCAR AMERICA premiered in February, following Dale Earnhardt Jr.’s Daytona 500 victory and NBC Sports Group’s multi-platform coverage of the 2014 Olympic Winter Games in Sochi. The weekday 30-minute news and highlights program is hosted primarily by NASCAR on NBC lead race announcer Rick Allen and features regular appearances by NBC Sports NASCAR analysts Jeff Burton, Kyle Petty, reporters Marty Snider, Kelli Stavast, as well as guest analysts such as Bobby Labonte, Wally Dallenbach and Frank Stoddard.


NBC Sports And FOX Sports Join Forces To Unleash New Era In NASCAR Television

nbc-sports-groupfox-sports-logoNetwork Sports Marketing Teams Unite to Craft Co-Branded NASCAR Creative to Air on FOX, FOX Sports 1, NBC and NBCSN in Advance of 2015 Season

LAS VEGAS, Nev. — December 3, 2014 — On the heels of one of the most exciting NASCAR seasons in recent memory, the award-winning marketing teams at FOX Sports and NBC Sports have co-created an adrenaline-charged on-air promotion that is set to unfold on multiple network platforms. The announcement was made today as part of a panel featuring NBC Sports Group Chairman Mark Lazarus and FOX Sports President, COO and Executive Producer Eric Shanks at the 2014 Sports Business Journal Motorsports Marketing Forum in Las Vegas.

Overseen by NBC Sports Group’s CMO John Miller and Robert Gottlieb, EVP of Marketing, FOX Sports, the collaboration is designed to promote the 2015 season and further the momentum NASCAR has been enjoying since the thrilling conclusion of the 2014 Chase for the NASCAR Sprint Cup.  In February, the green flag waves over a new 10-year broadcasting partnership in which FOX Sports and FOX Sports 1 handle the Daytona 500 and first half of the Sprint Cup and XFINITY Series seasons, before turning over the keys to NBC and NBCSN for the seasons’ second half and the reinvigorated Chase for the NASCAR Sprint Cup.

“It’s no secret that we compete rather fiercely in most other areas of our business, but given all of the excitement surrounding the sport, we felt the time was right to come together and celebrate our new broadcast partnership,” said Miller. “Our collective competitive spirit yielded a piece that turned out extremely well, and we’re looking forward to future collaborations as we build on NASCAR’s momentum.”

“This approach simply makes sense,” Gottlieb added. “The new distribution of NASCAR programming across FOX and NBC lends itself to a co-branded effort. We’re excited to tell NASCAR Nation about how great the 2015 season is going to be. Having FOX carry the first half, and having NBC carry the second half, is a clean and simple schedule that lets fans know where to go each weekend to get the NASCAR action they love.”

To view and/or download the NBC Sports and FOX Sports 2015 NASCAR on-air promotion video, please click here.

“As we crown a first-time Champion and celebrate what has been an exciting year for NASCAR in 2014, it’s great to see that NBC and FOX have already created a spirit of collaboration and synergy that will propel the sport forward,” said Brent Dewar, NASCAR’s chief operating officer. “Two of the world’s largest media companies collaborating on NASCAR-themed creative months before a new season begins demonstrates the level of commitment the industry and our fans can expect from NASCAR and our television broadcast partners in 2015 and beyond.”

On July 23, 2013, NASCAR and NBC Sports Group reached a comprehensive agreement that grants NBCUniversal exclusive rights to the final 20 NASCAR Sprint Cup Series races, final 19 NASCAR XFINITY Series events, select NASCAR Regional & Touring Series events and other live content beginning in 2015.

The NASCAR on FOX relationship opened with the 2001 Daytona 500, adding the full NASCAR CAMPING WORLD TRUCK SERIES schedule in 2003 and, as part of the most recent television agreement, additional NASCAR SPRINT CUP SERIES races and 14 NASCAR XFINITY SERIES events beginning in 2015. Over the years, FOX Sports has delivered a wide variety of NASCAR programming across the broadcast network and its cable television properties, recently making programming available online through FOX Sports GO, the app that provides live streaming video of FOX Sports content. Many of the NASCAR SPRINT CUP SERIES races, including the Daytona 500, also are available in Spanish through FOX Deportes.


NASCAR on FOX Championship Week Q&A



As NASCAR heads to Homestead-Miami Speedway this weekend to crown a champion in the Championship Round of the 2014 Chase for the NASCAR Sprint Cup, NASCAR on FOX analysts Jeff Hammond, Larry McReynolds and NASCAR Hall of Famer Darrell Waltrip, a three-time champion, break down Sunday’s race, including who the favorite is to win the title, which driver has the mental advantage and the implications of a driver winning the championship without winning a race, among other topics.  


“I’d probably feel just as confident in my prediction if I drew a name out of a hat.  It’s a tough call because performance is fairly equal among these teams, but I tip the scales toward Harvick.  The No. 4 team has been fast everywhere. Joey Logano, however, is pretty good on the mile-and-a-half tracks, which may play to his advantage at Homestead.  But I hear Harvick was very fast at the Homestead test. When he started testing for Stewart-Haas Racing last December, they were in a class by themselves, and that speed has held all year.  He has won four races, but if you count the ‘almosts,’ there’s no reason he couldn’t have eight or 10 wins this season.”

–Larry McReynolds 

“Kevin Harvick probably is our next champion.  He and Rodney Childers are on the same page, and their team has come together at the right time. They are doing an exceptional job of communicating and adapting to every track.  They have fast race cars and I expect them to be the class of the field at Homestead.”

–Jeff Hammond 

“Harvick would be my pick for a couple of reasons.  Tony Stewart won a championship for Stewart-Haas Racing, so that organization knows what it takes to get the job done. Stewart’s crew chief was Darian Grubb, who now is Denny Hamlin’s crew chief, so Hamlin has solid experience atop his pit box.  Joey Logano’s teammate won a championship for Team Penske, so he can draw on that.  The only guy left out in the cold, to speak, is Ryan Newman, who has a rookie crew chief. Newman hasn’t outrun these guys all year, and I don’t expect that to change this weekend.  And I cannot discount how fast the No. 4 car has been.  Put all the pieces together and Harvick should be able to beat those other three guys on Sunday.”

–Darrell Waltrip 


“I don’t see how you couldn’t consider the new Chase format a ringing success.  My only hope is that NASCAR doesn’t tinker with the format.  Watching Kevin Harvick win at Phoenix in a must-win situation and watching Jeff Gordon finish second but not advance to the final round was amazing.  You couldn’t ask for anything more dramatic.  The only thing I’d like to take a second look at is the win factor.  When Brian France announced the new Chase format, he emphasized winning.  Ryan Newman has done everything right but hasn’t won a race this year. But competing for the title at Homestead seems a bit counterproductive to the ‘winning is everything’ philosophy. I don’t think that was the true intent of this format.”

–Larry McReynolds 

“There is no question the new Chase format has been a success.  For so long, we wondered how to capture the drama of the fall Richmond race, the last race of the regular season, once the Chase started.  How do we get 10 ‘Richmonds’ in the Chase? This format has done that.”

–Darrell Waltrip  


“Newman said the championship trophy doesn’t say how many wins you have.  It only has your name on it. Does it make a casual sports fan wonder how you win a championship without a race win? Sure.  But the hardcore fan knows that team and driver were the best in the 10 Chase races.  But I don’t think anyone thought a driver would advance to Homestead without a win.”

–Larry McReynolds 

“Ryan Newman is the perfect underdog. He has done everything right, played by the rules and made the system work for him and his organization.   The true measure of a champion isn’t always wins but what takes to get yourself in a winning position. Being a purist, it would be a little frustrating for me if he didn’t win a race but won the title, but he has done everything necessary to keep himself in the hunt.”

–Jeff Hammond 

“Months ago, when Matt Kenseth couldn’t seem to win a race, I said it would be ironic if he went to Homestead without a win but won the championship because NASCAR basically created the Chase on the heels of his championship year.  I never thought about Newman being that guy.  But I don’t care if he wins the championship without winning a race.  You play by the rules you have been given, and if he can win the title without cheating and without winning a race, then so be it.  But it’s a bit of an affront to say the championship is all about winning and that a driver has to win to get in, if the guy who wins the championship after 36 races didn’t win a race.  I don’t think that will sit too well with a lot of people.   That’s the one fallacy in the Chase format.  I’d like to see the four winningest drivers in the first nine Chase races advance to Homestead.”

–Darrell Waltrip



“Homestead will be a huge mental challenge not just for the drivers but especially the crew chiefs and pit crews.  The engine tuners will sweat it out knowing their product must be flawless for 400 miles. The crew chiefs must make smart strategy calls. Homestead will be mentally taxing on every player involved with those four teams.  But nobody handles that stress better than Kevin Harvick.  While he hasn’t exactly been in this position before, he has won two Nationwide Series championships and has experience with pressure.  Harvick is calm, cool and collected.  He’s always thinking ahead, so judging from his experience and mental fortitude, I give him the mental edge.”

–Larry McReynolds

“Harvick has the mental advantage because he is coming off of a flawless weekend at Phoenix.  I like the attitude and position the No. 4 team has going in.  They enter Homestead with confidence because they’ve had the fastest car all year.  Once the No. 4 team got its mechanical and pit crew problems fixed, Harvick was happy, and that’s when you get the most out of him behind the wheel.  And you can bet he doesn’t want to lose the title to the No. 31 car.”

–Darrell Waltrip

“The guys who have been in this type of situation before — Kevin Harvick and Denny Hamlin — hold an edge.  No one has been in this exact scenario, but Harvick has come close to winning and losing a championship, so he probably has a better mental understanding of what needs to be done. The adversity he faced earlier in the season helped temper him, much like it did Hamlin.  But the advantage goes to Harvick.”

–Jeff Hammond 


“We’ve been focusing on the drivers but we need to look at the men who helped get them there.  The crew chiefs will play a big role in the outcome by virtue of how well they handle pressure, make pit calls and keep their driver calm.  I like the fact Rodney Childers has driven before because he can relate to Harvick and keep him where he needs to be mentally.  At the same time, Darian Grubb is the only crew chief with a championship, and he also subbed in for Chad Knaus and won the Daytona 500 with Jimmie Johnson.  It will be interesting to see the crew chief battles play out and how the less-experienced crew chiefs handle the championship race.”

–Jeff Hammond 


“I don’t know if it matters anymore how a driver has performed at Homestead in the past.  While it’s still the same track, the rules packages have changed quite a bit.  I put more emphasis on a team’s performance this year across-the-board than I do on previous Homestead stats.”

–Larry McReynolds  

“It doesn’t matter to me. It may make the driver feel better if he likes the track or runs well there historically, much like Harvick had at Phoenix, where he has always run well.  But I’m really looking at recent performance, and with his performance at Texas and the win at Phoenix, Harvick is the guy getting it done lately.  That’s a huge momentum roll and mental advantage.”

–Jeff Hammond


“It’s great that we’ll have a first-time champion in 2014.  Any of the four will represent the sport well, and they all have a great story of how they got their starts.  It’s also nice to have four different organizations represented in the Chase with a good mix of manufacturers.”

–Larry McReynolds


FOX Sports Welcomes Jamie Little to NASCAR on FOX Family in 2015


NASCAR_on_FOXVeteran Pit Reporter to Cover NASCAR Sprint Cup,

XFINITY Series & Special Events

Charlotte, N.C. — FOX Sports announces the addition of veteran motor sports reporter Jamie Little to the NASCAR on FOX family beginning in January 2015.

Little serves as a pit reporter for NASCAR on FOX’s 15th season of NASCAR SPRINT CUP SERIES coverage and its first year televising the NASCAR XFINITY SERIES.  Her assignments also include select additional races and special events throughout the year.

“Bringing Jamie into the NASCAR on FOX fold is a huge addition for FOX Sports,” said John Entz, EVP, Production & Executive Producer, FOX Sports.  “While her versatility is remarkable, her ability to think on her feet and report not only the news but also the sport’s human-interest stories, with a down-to-earth presentation, makes her a perfect fit for FOX.”

The move to FOX after multiple years with ABC and ESPN represents a “homecoming” of sorts for Little.  She covered a variety of motor sports events for FOX Sports’ SPEED in 2002 and 2003, including the network’s live coverage of Daytona Supercross.

“Of all the racing events I’ve covered in my career, one of the most special was my first-ever live national broadcast in 2002 when I covered Daytona Supercross for SPEED,” Little recalled.  “At that time, most of the shows I worked were pre-packaged and tape-delayed, so being live on a national broadcast was a reporter’s dream.”

More than 12 years later, Little remains equally grateful for the opportunity with the FOX Sports family.

“Jumping over to FOX will be a big change for me, but this is the perfect time in my life and I welcome the challenge,” Little said.  “For some broadcasters, NASCAR often is a steppingstone to where they want to be in another sport or realm of entertainment.  But NASCAR is my NFL, and the Daytona 500 is my Super Bowl.  All I’ve ever wanted to do is cover racing, so the fact FOX approached me with the opportunity to continue covering the sport I love so much is a true honor. I’ve covered 11 Indy 500s and eight Brickyard 400s, and now I’ll have the chance to cover my first Daytona 500 in February.  That will be a huge feather in my cap.”

The versatile broadcaster has covered the Sprint Cup and Nationwide Series for ESPN since 2007, and the IZOD IndyCar Series since 2004, in addition to extensive work with the Summer and Winter X Games. She was the first female pit reporter for the television broadcast of the prestigious Indianapolis 500, the first female to cover a televised Supercross and Motorcross event, and was one of the first female reporters in X Games history. Little, who has worked for ABC, ESPN, SPEED, NBC and TNN, has hosted non-racing sporting events ranging from Paintball Championships to the Great Outdoor Games.

Little embarked on her broadcasting career in 2002 as a motocross and motorcycle reporter, and credits her passion for the sport and affinity for dirt bikes as the springboard for her entry into television. The Las Vegas resident is well-rounded outside the four corners of a race track, as well.  In 2013, she released her first book, entitled Essential Car Care for Women, and has worked the red carpet for the ESPYs, in addition to hosting numerous NASCAR events away from the track. Furthermore, the popular racing video game “MX World Tour Featuring Jamie Little” bears her name and likeness.  She also held a cameo role in the 2005 feature film, Fantastic Four, which included an X Games-themed scene.

The San Diego State University graduate got her television start on ESPN2 reporting on various motor sports while interning at a local news station, in addition to live announce work for Supercross as a college student.

In 2013, FOX Sports extended its media rights agreement with NASCAR, ensuring the FOX family of networks’ broadcast of the first 16 NASCAR Sprint Cup Series races each season beginning in 2015, as well as the first 14 NASCAR XFINITY Series races of the season and all NASCAR Camping World Truck Series events, through 2024.

Note:  FOX Sports will announce its full 2015 NASCAR on FOX on-air lineup in the near future.


NASCAR America On NBCSN Expands To Present 60-Minute Monday Editions Throughout The Chase For The NASCAR Sprint Cup

NBCSN_LogoExpanded Shows to Present In-depth Coverage of Weekend Action and Developments Impacting the 2014 Chase for the NASCAR Sprint Cup    

STAMFORD, Conn. — September 4, 2014 — As the 2014 NASCAR Sprint Cup Series season races to a dramatic finish this weekend at Richmond International Raceway, NBCSN’s NASCAR AMERICA is gearing up for an expanded set of 60-minute Monday shows that begins on Monday, September 8 at 4:30 p.m. ET, and will continue each week through the 2014 playoffs. In addition, NBCSN will present a 60-minute NASCAR Sprint Cup Chase special on Thursday, September 11.  The announcement was made today by Jeff Behnke, VP of NASCAR Production for the NBC Sports Group.

“The new Chase for the NASCAR Sprint Cup format, which expanded the field and introduced three shoot-out style postseason elimination rounds, has greatly increased the number of storylines and overall intrigue,” said Behnke. “We’re excited to give fans an expanded and in-depth examination of all the turning points, strategies and personalities in play each Monday throughout the remainder of the season.”

NASCAR AMERICA premiered in February, following Dale Earnhardt Jr.’s Daytona 500 victory and NBC Sports Group’s multi-platform coverage of the 2014 Olympic Winter Games in Sochi.  The weekday 30-minute news and highlights program is hosted primarily by NASCAR on NBC lead race announcer Rick Allen and features regular appearances by NBC Sports NASCAR analyst Jeff Burton, reporters Marty Snider, Kelli Stavast and Nate Ryan, as well as guest analysts such as Kyle Petty, Bobby Labonte, Wally Dallenbach and Frank Stoddard.

Upcoming expanded episodes of NASCAR AMERICA can be found on NBCSN at the following dates and times (All times ET):

Monday, Sept. 8          4:30-5:30 p.m.

Thursday, Sept. 11     5:00-6:00 p.m.

Monday, Sept. 15       7:00-8:00 p.m.

Monday, Sept. 22       4:30-5:30 p.m.

Monday, Sept. 29       7:00-8:00 p.m.

Monday, Oct. 6          4:30-5:30 p.m.

Monday, Oct. 13        4:30-5:30 p.m.

Monday, Oct. 20        7:00-8:00 p.m.

Monday, Oct. 27        7:00-8:00 p.m.

Monday, Nov. 3          7:00-8:00 p.m.

Monday, Nov. 10        4:30-5:30 p.m.

Monday, Nov 17         4:30-5:30 p.m.


On July 23, 2013, NASCAR and NBC Sports Group reached a comprehensive agreement that grants NBCUniversal exclusive rights to the final 20 NASCAR Sprint Cup Series races, final 19 NASCAR XFINITY Series events, select NASCAR Regional & Touring Series events and other live content beginning in 2015.

With this partnership, NBC’s 20 Sprint Cup race schedule includes a designation as the exclusive home to the Chase for the NASCAR Sprint Cup, when the elite national series races through its final 10 events of the season.  The Chase culminates with the season-ending championship event, which returns to network television in 2015 for the first time since 2009. Of NBC Sports Group’s 20 NASCAR Sprint Cup Series events, seven will be carried on NBC annually, with 13 airing on NBCSN. Four of NBC Sports Group’s 19 NASCAR XFINITY Series races will air on NBC, with 15 airing on NBCSN.


NASCAR and Comcast Reach 10-yr deal on series title sponsorship

nascarComcast’s XFINITY Brand to Become Only Third Title Sponsor of the Series ‘Where Names Are Made’

DAYTONA BEACH, FL and PHILADELPHIA, PA –– SEPTEMBER 3, 2014 ––  NASCAR and Comcast (Nasdaq: CMCSA, CMCSK)announced today a historic agreement that will make Comcast’s XFINITY brand the title sponsor of what is now known as the NASCAR Nationwide Series through 2024. The 10-year term matches the longest single agreement around title sponsorship of any NASCAR national series in history, and is the longest entitlement sponsorship agreement in this series’ history.

Beginning January 1, 2015, the property will be known as the NASCAR XFINITY Series. XFINITY will become only the third title sponsor in series history following Anheuser-Busch (26 years) and Nationwide Insurance (seven years). The agreement also makes XFINITY an Official NASCAR Partner in the multichannel video programming distributor (MVPD) and broadband ISP categories.

The announcement was made during an event at the NASCAR Hall of Fame – where the sport’s history is celebrated every day – and was the first series entitlement sponsorship ever announced at the venue.

XFINITY is Comcast’s residential service brand and is the nation’s largest video and high-speed Internet provider. The company has increased Internet speeds for existing customers 13 times in 12 years and recently introduced XFINITY on the X1 Entertainment Operating System. The company also offers XFINITY On Demand, the most robust video on demand platform in the world. Comcast serves business and residential customers in 39 states and Washington, D.C.

“We’re proud to welcome XFINITY to the NASCAR community as title sponsor of the NASCAR XFINITY Series for the next decade,” said Brian France, NASCAR Chairman & CEO. “NASCAR and XFINITY are each leader brands with much in common. Both are focused on innovation and have products built for speed. Together, we will work to take this series to new heights and elevate one of the most unique and powerful partnerships in all of sports.”

What will soon be known as the NASCAR XFINITY Series is the property where names are made and is like nothing else in major pro sports. It features the most talented young drivers regularly competing side-by-side against NASCAR’s biggest and brightest stars.

“Technology lives at the heart of NASCAR, just as it does for XFINITY,” said Dave Watson, Executive Vice President and Chief Operating Officer for Comcast Cable. “NASCAR provides an exciting environment in which to showcase our video and Internet products and we look forward to further enhancing the fan experience at home, at the track and on the go for years to come.”

The series also has a large, highly engaged and technology-connected television audience. It races in some of the nation’s largest markets – from Chicago to Los Angeles to Miami – and at the sport’s biggest and most iconic tracks – from Daytona International Speedway, Charlotte Motor Speedway and Atlanta Motor Speedway, to Talladega Superspeedway and Indianapolis Motor Speedway.

According to NASCAR Fan Engagement Tracker 2013 (commissioned by NASCAR and conducted by Toluna), NASCAR fans spend an average of four-and-a-half hours each week watching NASCAR on television and an additional two-and-a-half-hours each week following the sport on digital platforms.

XFINITY is among the premier sponsors in sports today and a robust sponsorship activation program is part of the new agreement with NASCAR, with aggressive planning already underway.

Comcast’s involvement with NASCAR is expanding rapidly. In addition to the NASCAR XFINITY Series announced today, Comcast’s NBC Sports unit will begin broadcasting NASCAR race events in July 2015.

After a successful seven-year run as series entitlement sponsor, Nationwide Insurance pivoted its marketing programs to become a NASCAR team sponsor next season. Nationwide also is the official auto, home, life and business insurance partner of NASCAR.

The NASCAR Nationwide Series will make its return to Richmond International Raceway for the Virginia529 College Savings 250 on September 5, and will be aired on ESPN2. The first race of the 2015 NASCAR XFINITY Series season, and of the new partnership, will be during Daytona Speedweeks on February 21, 2015, at the famed Daytona International Speedway.


The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series and three international series. The International Motor Sports Association (IMSA) governs the TUDOR United SportsCar Championship, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and follow NASCAR at and Twitter: @NASCAR.

About Comcast Cable

Comcast Cable is the nation’s largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. Comcast has invested in technology to build an advanced network that delivers among the fastest broadband speeds, and brings customers personalized video, communications and home management offerings. Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company. Visit for more information.

FOX Sports Unveils Expanded NASCAR Coverage for 2015

NASCAR_on_FOXFOX Carries 10 NASCAR Sprint Cup Series Races,

Four NASCAR Nationwide Series Races Over-the-Air

FOX Sports 1 Adds NASCAR Sprint Cup and Nationwide Race Coverage;

Increases Already Strong Motor Sports Lineup

Charlotte, N.C. – FOX Sports, the leader in televised motor sports, today unveils its expansive NASCAR race schedule for 2015, including the first eight NASCAR SPRINT CUP SERIES point races on FOX, plus six coming to FOX Sports 1 for the first time.  The season kicks off from Daytona Speedweeks with the SPRINT UNLIMITED, DAYTONA 500 POLE QUALIFYING and 57th running of the DAYTONA 500 all on the broadcast network.

The FOX over-the-air schedule, which boasts more races than any other outlet, features point events at Atlanta, Las Vegas, Phoenix, California, Martinsville, Texas, Bristol, Talladega and Charlotte. In addition, six NASCAR SPRINT CUP SERIES point races are scheduled to air live on FOX Sports 1 for the first time, joining the BUDWEISER DUEL and the NASCAR SPRINT ALL-STAR RACE.

As part of the new 10-year television package, NASCAR on FOX delivers, for the first time, the initial 14 races of the NASCAR NATIONWIDE SERIES season, with four events – Phoenix, Talladega, Charlotte and Dover – on FOX, and the remaining 10 on FOX Sports 1. The NASCAR NATIONWIDE SERIES is second only to Sprint Cup as the most-watched racing in the country.

”Everyone at FOX Sports welcomes the NASCAR Nationwide Series, and is pleased with the changes that NASCAR made to the Sprint Cup schedule for 2015,” said Bill Wanger, Executive Vice President, Programming, Research and Content Strategy, FOX Sports.  “We worked closely with NASCAR to have a strong second race and Atlanta fits the bill beautifully.  We now have a powerful 1-2 punch to start the season with Daytona and Atlanta before heading out West.”

In 2015, the NASCAR CAMPING WORLD TRUCK SERIES returns to FOX (Talladega) and FOX Sports 1 for a full 23-race season of competition, beginning in Daytona. FOX Sports 1 also continues to deliver live coverage of practice and qualifying sessions across all three national series and the popular programs NASCAR RACE HUB, NASCAR RACEDAY, NASCAR LIVE and NASCAR VICTORY LANE, as well as live updates to viewers of FOX SPORTS LIVE, the network’s flagship news program.

In addition to extensive coverage from Winter Testing and Daytona Speedweeks, NASCAR on FOX also continues its 10 DAYS OF THUNDER campaign, highlighting the back-to-back Charlotte race weekends in May that culminate with a Memorial Day Weekend salute to our troops.

All races on FOX and FOX Sports 1 also are available through FOX Sports GO, the app that provides live streaming video of FOX Sports content.

2015 NASCAR on FOX/FOX Sports 1 lineup:

  • 2015 NASCAR Sprint Cup Series on FOX (10 point races): Sprint Unlimited, Daytona 500 Pole Qualifying, Daytona, Atlanta, Las Vegas, Phoenix, California, Martinsville, Texas, Bristol, Talladega, Charlotte
  • 2015 NASCAR Sprint Cup Series on FOX Sports 1 (6 point races): Budweiser Duel, Richmond, Kansas, NASCAR Sprint All-Star Race, Dover, Pocono, Michigan, Sonoma
  • 2015 NASCAR Nationwide Series on FOX (4 point races): Phoenix, Talladega, Charlotte, Dover
  • 2015 NASCAR Nationwide Series on FOX Sports 1 (10 point races): Daytona, Atlanta, Las Vegas, California, Texas, Bristol, Richmond, Iowa, Michigan, Chicagoland
  • 2015 NASCAR Camping World Truck Series on FOX (1 point race): Talladega
  • 2015 NASCAR Camping World Series on FOX Sports 1: Remaining 22 races

For a look at the complete 2015 NASCAR television schedule, please visit

The NASCAR on FOX lineup highlights a strong commitment to motor sports, which includes coverage of Monster Energy Supercross, the TUDOR United SportsCar Championship, the 24 Hours of Le Mans, the MotoGP™ World Championship, the ARCA Racing Series and, beginning in September, the inaugural season of the FIA Formula E Championship.

About FOX Sports

FOX Sports is the umbrella entity representing 21st Century FOX’s wide array of multi-platform US-based sports assets.  Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships.  FOX Sports includes the sports television arm of the FOX Broadcasting Company; FOX Sports 1, FOX Sports 2; FOX Sports Regional Networks, their affiliated regional web sites and national programming; FOX Soccer Plus; FOX Deportes and FOX College Sports.  In addition, FOX Sports also encompasses FOX Sports Digital, which includes, FOX Sports GO, and  Also included in the Group are FOX’s interests in joint-venture businesses Big Ten Network, BTN 2Go and a licensing agreement that establish the FOX Sports Radio Network.


Notes from TNT NASCAR Sprint Cup Summer Series – Sunday, July 13, 2014

nascar-on-tntNASCAR Sprint Cup Series from New Hampshire

Countdown to Green served by Sonic

Adam Alexander (host), Kyle Petty (analyst), Wally Dallenbach (analyst) and Larry McReynolds (analyst)

Larry McReynolds on drivers to look out for to win leading up to the Chase:

“I personally think in these eight races before the Chase, we’ll have two more winners, which will give us 13 drivers that have a win that will make the Chase… Two drivers I’m looking at, Jamie McMurray, 22nd in points; Tony Stewart, 20th in points.”

Outtake from NASCAR President Mike Helton joining the TNT crew:

“I join the rest of the industry, and, oh, by the way, speak for the fans, saying ‘thank you’ [to Turner Sports] very much for covering our sport and bringing our sport to us.”

More from Helton on Turner Sports relationship:

“This is about thanking your organization, going back to Buddy Baker and Ken Squier and Dick Berggren, and the first crew, right all the way through to everyone that’s covering this race for TNT [today]. Thank you from a fan’s perspective. You gave us the ability to see things that we didn’t think we’d see back in the 80’s or didn’t have an opportunity to see. In today’s world, with the technology and everything that you brought to us, the personality and character, today’s our day to say thank you.”

TNT reporter Chris Neville with No. 2 Brad Keselowski, on whether today’s car is as dominant as the one he had in Kentucky:

“It’s hard to know, Chris… The Redd’s Apple Ford Fusion was extremely fast in practice. But we’ve been that way a couple races this year, and only really in Kentucky have we been able to carry that over… I’m very, very optimistic and proud of the efforts so far this weekend.”

Kyle Petty reflecting on the end of 32 years of NASCAR on Turner Sports:

“All these people behind the cameras… they’re the ones that put the show on. We’re just blessed to be the face of it.”

**** **** **** ****

TNT NASCAR Sprint Cup Series from New Hampshire

Adam Alexander (host), Wally Dallenbach (analyst), Kyle Petty (analyst), Larry McReynolds (analyst) and pit reporters Chris Neville, Ralph Sheheen, Marty Snider, Matt Yocum

Petty on No. 48 Jimmie Johnson’s tire issues early in the race:

“These guys have won so many races, and yeah they can gamble, you take that, but you know what, after you have that issue three or four laps into the race, you would think you would be safe. Let me put some air in this thing, just be safe, get me to the first stop, the first green flag stop or regular stop and let’s see where we’re at.”

Outtake from TNT reporter Snider’s interview with No. 48 Johnson on his car’s tire issues early in the race:

“We’ll try to dig in it and learn more, but I can promise you one thing, it wasn’t the tire pressure. I’ve been out here two days running around and haven’t had a flat.”

Petty on No. 4 Kevin Harvick and his team:

“Since we were at Daytona in February, these guys, Kevin Harvick and that team, have been the top two or three fastest cars at every practice, every weekend, every qualifying session, it seems like, and had a shot at winning multiple races. And it’s well documented the pit road issues that they’ve had, that have kept them from winning more races this year.”

Outtake from TNT reporter Snider’s interview with No. 40 Joey Logano:

“Slowest car on the race track took us out, go figure. We had a pretty good AutoTrader Ford. We were just doing what we could to hang in there. We were obviously running second, Brad [Keselowski] is really, really fast, he’s got the car to beat right now… [I] felt like we could have a Penske one-two [finish] again and, to get taken out by the slowest car, [I] feel like there should be a driver’s test before you get out in a Cup car and make sure you know how to drive before you drive one, but I don’t know, guess there isn’t.”

Dallenbach on No. 2 Brad Keselowski:

“Brad [Keselowski] has been about two or three tenths of a second faster than everybody… and now that things have stabilized, he’s still that much faster than everybody else.”

McReynolds on the Toyota Test Car employed during NASCAR coverage on TNT:

“We’ve taken you places hopefully that you have not seen before, from the inspection process we did at Michigan, for a pit stop last week at Daytona, in the rain I might add. I know it’s been fun for me and I hope the fans have truly enjoyed everything we’ve done with this Toyota Camry Test Car this year.”

No. 2 Brad Keselowski on winning at New Hampshire and the success of the Penske team:
“It’s a privilege to have cars like this, and a team that’s just clicking. I guess you can say we’re red hot. It’s a thrill, I can’t believe it, [to] win both races. I thought we’d be pretty good here at Loudon. We’ve been really good here the last few years, but just haven’t been able to close out. And today we were able to do that.”

Adam Alexander wrapping up Turner Sports’ final NASCAR race on TNT:

“We’re laughing. What a fitting way for us to wrap it up because everyone says to us, about our coverage, ‘it seems like you have a great time,’ and I think each and every week we do.”