September 8, 2010

Transcript of ESPN NASCAR Conference Call

Transcript of NASCAR on ESPN Media Conference Call

Earlier today, ESPN held a media conference call to kick off its coverage of the final 17 races of the NASCAR Sprint Cup Series season. On the call were lap-by-lap announcer Marty Reid, analysts Dale Jarrett and Andy Petree and ESPN vice president, programming and acquisitions, Julie Sobieski. A transcript of the call follows:.

THE MODERATOR: Marty Reid, after 26 years with the company, calling a lot of Nationwide races, open wheel, drag racing, you’re going to be calling a Sprint Cup race for the first time. What are your thoughts?

MARTY REID: To be able to do the Indianapolis 500 and now the Brickyard 400 in the same year is pretty special.  And to top it off with 16 more races including the Chase is going to be just phenomenal.  It will be a great year and looking forward to it.

THE MODERATOR:  Before we get to our champions, I’d like to ask Julie Sobieski her thoughts.  Often times throughout the season you’ll hear people say how excited we must be to get back to NASCAR racing in July.  But it seems that we’ve been at it since January getting ready for the Nationwide Series opener and all the studio programming and ESPN.com coverage.  But it all seems to culminate as we have three launches as you will, February, July and of course with the Chase

.

JULIE SOBIESKI: Yeah, you’re right, we’re certainly excited.  This is a year‑round commitment.  ESPN and ABC have NASCAR kicking off in Daytona, and this is really where things start to come together as a team.  We’ll have coverage across all of our platforms for the Brickyard and throughout the last 17 weeks of the season including the Chase in the Championship.

As most of you know, this year we’ll have 14 of our 17 races on ESPN, with our three night races with Bristol, Richmond and Charlotte on ABC and we’re excited about that change.  And really looking forward to getting back into the Sprint Cup season here this week at what is really an historic track.  And at an ideal venue for us to launch our Sprint Cup coverage.

THE MODERATOR:  You’re very familiar with the bricks, Dale Jarrett, your thoughts on keys to success these days in the Brickyard 400?

DALE JARRETT: It’s one of the most difficult racetracks that these drivers and teams will encounter.  It’s such an historic place that makes everybody put a little more effort into trying to go to Victory Lane and kiss the bricks at the end of the day on Sunday.

It’s just a phenomenal place, and I think that’s why you see the group and list of drivers and teams that have won this race are literally ones that a lot of times went on to win championships or have won championships in other big races, because that’s when you see really the best come to the forefront.

I know in my experiences there, it was a place that I always prepared myself for probably more than any other because of the uniqueness of the racetrack and just figuring out exactly what it was going to take each and every time.  It’s just a great event and look forward to getting our season started off on Sunday.

THE MODERATOR:  Thanks, DJ. And Andy Petree, you’re no stranger to the Brickyard as well.  It’s very historic compared to the storied relationships around the country.  Many, many memorable moments.

ANDY PETREE: I’ve got some great memories from the Brickyard having won it in ’95 with Dale Earnhardt Sr. as a crew chief.  And just like Dale said, this is such a prestigious race and such a big event.  The teams really prepare, if you can even call it extra hard, they’re preparing hard for every race.

But this one here you always target as bringing your absolute best stuff.  You do development all year long on aerodynamics and engines and put it all together in a package.  I can’t ever remember going to the Brickyard without a brand‑new race car and all the best stuff that we had.

It’s a very unique racetrack in that it’s got four 90‑degree turns and it takes a little different approach from a set‑up point of view.  But the prestige of that race is so great.  You want to win it so bad that you put a lot of effort in it.

Q.         Julie, David Hill mentioned last month his concern about the male, 18‑34 demographic and how FOX’S numbers were down nearly 30% for that network for the NASCAR races from last year.  TNT saw a similar dip this season.  Can you give me a sense of perspective of how valuable that 18‑34 male group is and why, even though it may not be the largest demo watching NASCAR races?

JULIE SOBIESKI: Sure.  Certainly it’s an important demographic for advertisers and for growth of the sport.  I will say that from last year if you looked back at our numbers in 2009, on ESPN we did see gains in the key 18‑34 demo if you looked at our ESPN coverage over ABC..

It is one good opportunity, we believe, that the move of these day races over to ESPN has on ESPN.  Obviously our 18‑34 demos across the networks are very strong, and we think there is an opportunity there on ESPN.

Q.         How can that help growth and how do you respond or try to reach that audience knowing that there is a balance between what they want to see and the core fan, which is a typically older fan or maybe the older age group wants to see?  Where’s that balance and how do you try to meet that?

JULIE SOBIESKI: I think what we talk about is serving the NASCAR fan as a whole, first and foremost.  Generally events tend to skew older with the demo perspective than it does for news and information style programs.

ESPN has a ton of events but we have news and information programming that tends to skew to that younger demographic, so there is an opportunity there.

We think if we cover the race and cover the product as we think NASCAR fans in general do, regardless of their specific demographic, that that demographic will continue to climb.

Q.         Julie, there’s been a lot of talk and speculation that the Nationwide Series schedule might get trimmed a little bit.  Do you all have any say in how many races there will be next year?  And if there is a change, does that mean that they’d have to change their contract with you?

JULIE SOBIESKI: I can’t really get into the specifics.  We have a contract for 35 races, and are really happy with having the full season as a franchise on ESPN and ESPN2.  If that becomes a conversation that we need to have with NASCAR, it hasn’t at this point.

At this point there’s been discussion on a number of fronts out there that we’ve seen and read about.  I think we’d all love to see an opportunity for the Nationwide Series to continue to grow and develop.  But as far as the number of races right now, there’s no indication that there would be less than 35.

Q.         For Dale, I was wondering whether you could weigh in on the Edwards and Keselowski situation from Saturday night?  If you felt there should be any penalties issued?

DALE JARRETT: I’m sure we can all weigh in and give our opinions.  Ultimately it’s between the drivers, you know.  What we see a lot of times from TV on or if you were there live, look, it’s totally different than what actually takes place in the driver compartment.

But certainly looking at it, it looked like Carl could have maybe stepped over the line a little bit right there.  It looked to me that Brad gave plenty of racing room and had done his job and gotten himself in a position.  But we’ve seen a lot more aggressive driving Nationwide and in the Cup Series, and I think it’s just kind of a product of what our sport has become.  And that’s not saying right or wrong and it’s up to these drivers more to police what is happening between themselves and what NASCAR determines and what they decide to do will be interesting to see.

If I had to guess I would say they’ll put Carl on probation or something like that.  And make him, you know, think about what he’s doing.  Maybe he’s still on probation from the other one, I don’t remember how long that went.  But I would say they’ll have to weigh in and have a talk with these guys.

Q.         Dale, you touched on this earlier about the guy that went to Daytona 500, good chance of going on to win the Championship.  I think that’s happened seven times.  I don’t know if there’s another track on the circuit that reveals more about the big picture than this race.  Why is it that the Brickyard is such a great litmus test for the overall season championship?  And then if you’d give me a prediction on Sunday’s race?

DALE JARRETT: Oh, wow, prediction.  Going to get right into that.  I’ll leave that.  But I think that it goes, and Andy and I can both discuss this from the crew chief and driver’s perspective, and Andy touched on it a little bit, of just how unique the racetrack is.  We don’t see anything else like this as a driver and as a crew chief where you have four distinct corners.  And even though they all may look pretty much the same, each of them drives different.  You drive into turn one because of the grandstand and what you see there looks totally different than going down the long back straightaway to get into turn three.  And as you enter turn two and enter turn four and get back to the throttle and what your car’s going to do.

So trying to counter all of those options that you have as a driver and a crew chief of where you want your car to be the best, where you can make up the most time is just a huge challenge.  So therefore that’s why you see the better teams and the better drivers in each of these years take advantage of those situations and are better at handling those situations, and they end up, if not in Victory Lane, close to the front.

So it’s just very difficult.  By this time of the year we pretty much know the people that are real contenders and that’s who we’ll see up front.  For my prediction, I think Jimmie Johnson goes to Victory Lane again.

Q.         A three peat you think, huh?

DALE JARRETT: He’s the man.  We didn’t think he’d win four championships in a row, so why should I go against him here?

THE MODERATOR:  Andy Petree, your thoughts.

ANDY PETREE: I agree with Dale on this.  The uniqueness of the track, we already talked about that.  One of the things that that particular racetrack does is it puts a premium on every single system on the team.  From the aerodynamics to the engine and chassis.

You can go to some of these tracks like a Bristol or Richmond or a short track and really put emphasis on the handling and make the cars as light as possible and trying to make them ‑‑ you know, it’s all about handling and horsepower’s not that big a deal.  You always want to make more.

But you can win those kind of races without having the most horsepower, and maybe the most downforce.  But if you go to the Brickyard you place a premium on every single thing.  You have to have it all right to be able to win there.  I think that’s why you see the great teams and drivers win at the Brickyard.  You don’t see an average team sneak in there and steal one, because you just can’t do that.  Every single part of that team has to be 100%.

Q.         D.J. and Andy, if you could address looking at Juan Pablo Montoya at Indianapolis in general, what do you think makes him so good that no matter what kind of car you put him in, IndyCar, stock car, he always seems to be a factor there?  And as a follow‑up, could you address how long does it take a guy to get over a race when you give one away the way he did last year?

DALE JARRETT: I think what makes Juan Pablo so good, there are certain drivers that get a feel for a racetrack regardless what you’re going to drive there.  If you had a go cart or passenger car ‑‑ I didn’t win many IROC races, but I did win an IROC race there at Indy.  And you just get a feel for what you want to do and what it takes to get the job done.

So I think Montoya has that.  And that helps his crew chief a lot because he knows feel that he’s looking for and he can give great information.  If you haven’t done well at other tracks, it makes it difficult to give the feedback to get the car the way you want it.  But he’s had success there and knows what it takes.  When you get the feeling of the track itself, it makes it much simpler.

As far as the amount of time it takes to get over, we were there in 1998 and had the field covered, and we ran ourselves out of gas.  I tell you, that stayed with me for a while, but I came back the next year more determined to win that race in 1999.  And we brought the same race car back.  I’m sure these guys probably have built new stuff that is much better.  But I would think that they’re going to be there more determine than ever to win this race.

But it does stay with you for a while.  But he won’t think about what he let get away.  He’ll think about how he can get to Victory Lane this time.

ANDY PETREE: He is one of those great race car drivers that we talk about.  He can win that race because he is a great driver.  He’s proven it in many series.  And I think that certain drivers and a lot of drivers really get up for that race.

I think they come there, and Dale you can speak to this, maybe, you just seem to have a different attitude when you come to that kind of a race.  I know Dale Sr. did.  The first Brickyard 400, we came there and he was like a different person.  He was so focused and determined to win that first race.

We got in the fence right off the bat and kind of messed the car up and didn’t end up getting it done.  Then the next year the same thing.  I didn’t even know who he was.  He was so focused on winning that thing.

And I think that’s the way Montoya’s coming into the race.  He comes in with that kind of determination, and the teams they feed off of that.  So they bring their best stuff and they put a lot of effort into that.  I think that’s one of the things that makes this event special.

Q.         Dale, you were in a golf tournament just up the hill at Lake Tahoe this weekend.  How did you do?

DALE JARRETT: Well, that’s the best I’ve done.  That was my third year playing in the American Century Championship.  I think I ended up in a tie for 18th out of 82 players.  So pretty good.  Too many double bogies still to get to maximum points.  But I had a wonderful time.

Q.         As long as you beat Charles Barkley, that’s good.

DALE JARRETT: That’s not hard to do (laughing).

Q.         You talked about Montoya and his feel for the track.  Sam Hornish Jr. also had some success there in IndyCars.  How do you feel about his chances this weekend?

DALE JARRETT: Well, you’d have to think he’s got a reasonable chance.  We’ve seen them be successful on a lot of the flatter racetracks and obviously another driver that we talked about, knowing what the feel is that they’re looking for.

Penske is making tremendous horsepower over there, so you would have on to think that all three literally of those drivers in that camp would be good.  Kurt Busch has run well there in the past.  And we’ve seen Brad Keselowski run good everywhere.

But as far as Hornish goes, you’d have to think because of his success there that he’ll feed off of that and certainly could be a contender.

Q.         A general question about how safety in this sport has evolved since you guys got your start in it.  Could you compare and contrast advancements over time?  Also, kind of a sub note to that, are drivers a little more emboldened when you look at the Keselowski and Edwards incident, given how safe the race cars are and all the advancements that have been made?

ANDY PETREE: I’ll go first on that one.  You know, we made a big, big jump within the first year or less after Earnhardt’s death as far as safety in the race cars.  The seats, the harnesses, the head and neck restraints, all of that became really standard of the industry there.  Everybody had to wear them.

We learned so much more about how to mount seat belts and seats and got some of the smartest people in the country or in the world, actually, that were helping us to understand all of this.  So we took that.

Then the racetracks had become safer and safer.  Not just from the safer barriers, though that is the biggest thing.  One of the other things had a they’ve done to these racetracks is paving a lot of areas that were once grass, and a lot of the infield areas are a lot safer than they used to be.

To answer your question I do think the drivers feel a lot more bullet proof in those cars now than they ever did.  But I don’t think they concentrate or focus on getting hurt anymore.  I think they concentrate on just competing and whatever comes with that.  I don’t think they really think about it.

Although before Dale Earnhardt Senior’s death, I think every time they got strapped in, they realized it was a very risky way to make a living.

So I think it changed a lot, and it happened quickly.  We still get safer every year, but I think the big gains were made within the first year or so of Earnhardt’s death.

DALE JARRETT: I agree.  I can’t add much to what you said there in terms of all the safety issues NASCAR has taken and put into place.  The new car is obviously much safer for the drivers.  Even though you don’t hear much about it, it’s not like they’re sitting still now.  They’re looking at different ways all the time.

They have a great group of people.  The manufacturers have stepped in and helped a lot.  So you have a lot of people who continue to work in that area too.

The drivers, yeah.  I think it factors in.  It’s not like a situation that you sit there and as you’re racing you think I can hit him because he’s not going to get hurt.  But I think they understand the cars and all the equipment that they have there that helps them survive these impacts and say, you know, I can be a little more aggressive here now.  And I think that’s exactly what we’re seeing.

These guys, it’s kind of the nature of our world right now, more aggression, so they’re taking that to the racetrack and understanding that more than likely nothing’s going to happen.  There is always that chance, but I think it gives them a feeling that I can be a little more aggressive here, and that translates to great racing for the fans.

Q. Dale, tell me what the viewer doesn’t see that makes Indianapolis so technically difficult maybe more so than the other tracks you visit?

DALE JARRETT: That’s a great question.  I think that even though we talk about the lack of banking there, that is the biggest thing is with the 3400‑pound stock car, you find your better situations of side‑by‑side racing happening on racetracks that have a lot of banking.

You know, it just makes perfect sense that that’s the way that it would be.  It’s not like there is anything else that makes it that much more difficult.

What they have to watch for and we’ll hopefully show is there is great racing that goes on, it’s just not the side‑by‑side kind a lot of times because it’s difficult with that lack of banking.  It doesn’t progress as you go up the racetrack any.  Everybody’s going for that same spot, and if you can take that inside groove away, you’ll probably make a pass.

We have seen some side‑by‑side through the corners, and, again, it’s just so difficult because you don’t have that to lean on as you get on that outside part of the racetrack.  But there will be plenty of passing.

I think with the spoilers back on these cars, I think we’ll see even more passing than what we’ve seen there.  There are opportunities for these guys to get up underneath the bumper and loosen the guy up without ever touching him because the spoiler puts more drag on these cars.  Then that’s going to keep them closer getting to the corners if that opportunity is there.

It’s just the lack of banking is what creates that situation, but hopefully we’ll show them plenty of racing that is going on.  From a driver’s perspective, there have been people over the years that have talked about that race wasn’t very good because they weren’t two wide all the way around the racetrack.

From a driver’s perspective, you have to work extremely hard.  It’s very rewarding whenever you can make a pass at a track that is that difficult.

Q.         You talk about the side‑by‑side racing, I’m sure you’ve heard as much as anybody about the fans complaining sometimes and maybe this race is too follow the leader.  And Andy, if you want to chime in, please feel free.  Can it be a great race if people don’t think it’s a great race to watch?  Does the mystique and the presence and the difficulty of the Brickyard, can that make it a great race even if the action isn’t what people are used to seeing?

ANDY PETREE: Yeah, I think so.  That is the thing.  There is great racing.  I really enjoy all kinds of racing.  Let’s say if every race was like Bristol, we might want something different.  And then you’ve got restrictor plate racing, and this is a whole different animal here.

Like Dale said, with the spoiler on these cars, we’ll see a lot more drafting on the straightaways and maybe even a sling shot type pass.  That could even be possible.

But, yeah, I love racing.  I love road racing.  It’s the same kind of thing.  You don’t see them going three‑wide around road courses, but that is an interesting style of racing, and this is another.  It’s very unique.  The history and the prestige of the event is enough to make it a great race regardless.

But it’s also great to watch it because it’s very tactical how these drivers have to run it.  How they make these passes and how it’s tactical for the crews to keep that track position because it is so critical at that track because passing is difficult.  It just puts more emphasis on different strategies and that’s what I love about it.

DALE JARRETT: I have to agree.  Even as you brought in the crews and doing all of that, if everybody could understand what it takes for a driver to set someone up.  Because there’s only so much space there that is really good grip, then they would understand how difficult making each and every pass is?

Q.         Julie, there’s been a lot of complaints this year by fans and others about the coverage from TNT and FOX.  Does ESPN pay attention to that at all and do you adjust your broadcast accordingly?

JULIE SOBIESKI: We always pay attention to anything the fans have to say.  If we feel that what they’re talking about at any given point is relative to our coverage and things we can do better, we always learn from that.

One great example this year of something we’ve been hearing not just this year but in other years is that fans want a more in‑depth post race experience around the races.

And one of the opportunity that’s these 14 races on ESPN affords us this year uniquely is that we’ll be able to have SportsCenter, an expanded SportsCenter, on the back end of those ESPN races.  And we’ll be able to go back, as we would with most other major sports we have on our network, when SportsCenter is on the back end, to be able to go back to the track and do more in depth post race analysis.  We’re looking forward to that.

That is definitely in response not only to what we’ve heard from fans, but it is just an opportunity that we’re able to provide on ESPN with the schedule and earlier start times as well.

Q.         Andy, you touched a little on Dale Earnhardt and how great he was there winning the Brickyard 400 with you.  But we know Dale Earnhardt Sr. was such an awesome driver and champion.  But overall what made the No. 3 team so awesome in the mid ’90s under your direction?

ANDY PETREE: Well, things just kind of came together there.  I took that job in ’93, and there were a lot of things going on at Richards Childress racing at that time.  The engine department was getting revamped, there was a lot of ‑‑ I obviously brought in different ideas and they were very receptive to them.

Dale and I just clicked so well.  Not initially, the first five races we kind of butted heads.  We were just maybe a little too much alike or something.  But we finally got on the same page there fairly quickly, and then we kind of had a bond.  The team itself had a pretty good bond, I mean, everybody.  It’s kind of like a family.

They brought me into it, and you know, we just clicked.  I don’t know what to say.  It just seemed to be good timing on my part because there were a lot of good things happening there when I came and I was just able to hopefully enhance it a little bit.  And having Dale Earnhardt Sr. behind the wheel doesn’t hurt.  We had the best of everything.

Q.         Also just a quick thought of the pit crew and some of those Flying Aces in the late ’80s that were still there helping you?

ANDY PETREE: Yeah, the Flying Aces had been broken up by the time I got there because Kirk Shelmerdine was part of that.  They were an incredible pit crew.  I know we went to competitions.  It seemed like every year they were the team to beat.

Then again, the pit stops kind of changed about the early ’90s.  I think maybe Rusty Wallace’s team was the one really pushing it.  Where people were practicing and putting athletes on the teams and doing a lot of things.  The times on the pit stops were crazy.  We put a lot of emphasis on that.

The Brickyard 400 in ’95 we actually won on pit road against Rusty Wallace’s team.  He was leading the race, and we came in under green and were able to beat him out and hold on even though Dale Jarrett was pressing on us hard.  But we held them off.  It was the pit stop that did it, so we did put a lot of emphasis on the pit crew.

DALE JARRETT: Andy’s being very modest there.  And I had conversations with Dale Earnhardt during that time.  And he gave a huge amount of credit to Andy Petree for coming in at a time when things weren’t exactly right at Richard Childress Racing, and making a huge difference in a lot of areas.

He got the respect from a lot of people because of his knowledge of race cars.  He was very hard‑nosed at that time and what he was doing in his ability.  And Dale had a huge appreciation for what Andy did in coming in there and really turning that around and getting him back on track again.

THE MODERATOR:  Marty, can you talk about your first full year working with Andy in the booth and how he’s taken the analyst role?

MARTY REID: I think both of them bring so much to the plate it makes my job a lot easier.  I know there is not a single question I can’t ask these guys whether it’s D.J.  on a driving point or Andy on a crew chief side, and that’s not always been the case.  And I won’t throw anybody under the bus.

But so far in in all of the races that we’ve done over the past few years and especially leading up to what we’re doing, that’s really been a great element.  It’s a confidence factor for me.  I know I don’t have to tip toe around anything.  If there is an issue, we can address it.

Q.         At Daytona, Brian France talked about significant changes to the Chase format coming down the pipe.  Clearly they’re not doing that in a vacuum.  They’ve been talking to drivers and team owners, floating ideas around.  As the network that covers the last ten races, I wondered what the level of input that ESPN has in this process, whether you think that the Chase would benefit from significant changes and if so, what things you would like to see?

JULIE SOBIESKI: Sure, NASCAR’s done a thorough job of seeking input from all of their stakeholders over the last year on a number of fronts.  We saw a lot of the fruits of that this year with the changes they’ve made, the fundamental changes they’ve made to the sport.

We as the rights holders to the Chase itself do believe there is a lot of opportunity to be had within the Chase and growth available within that part of our season, and have had communication with NASCAR on that.

Ultimately any changes they make rest in their hands, but we think there is a great opportunity to really increase the ratings within the Chase itself, and increase viewers interest down the wire and through the Championship itself.

Q.         Julie, there’s been some talk about realignment.  What is your stand on say losing a market like L.A., should they take one of the two races away from the Auto Club Speedway?

JULIE SOBIESKI: I think those are really NASCAR and track decisions when it comes to the ratings of the events themselves.  There are a few tracks that see a dramatic or significant ratings increase, and we know what those are with Daytona and the Brickyard itself, Talladega being some of the biggest there.

Outside of a few tracks that see a big increase, the remainder of the tracks all offer something different for the fans.  Each racetrack delivers something different week in and week out, and ultimately those decisions on which tracks are in and which tracks are out rest with NASCAR and the tracks themselves?

Q.         Marty, this is kind of like you’ve been around for a long time and trying to get a Cup race.  What do you think here?

MARTY REID: The truth, I’m living a dream.  Years ago, 28 of them to be exact, if you had told me some day I’d be lucky enough to broadcast the Brickyard 400, the Indianapolis 500, the final 10 races of the championship for NASCAR, oh, and along the way get to do drag racing for six years and every other motorsport that I’ve loved and enjoyed.  Because you know me, if it’s got wheels and a motor, count me in.

Yeah, I’m living a dream.  I’ve been sitting at my computer.  I’ve got a stack of papers a mile high.  We’re going to put in just as much work as we do for every other race, but just like the guys have said, this is a special race.  So yeah, you want to make sure you have all your I’s dotted and your T’s crossed.  So we’re ready to go.  Let’s wind them up.

Q.         Dale, you probably read the round table discussion in the “Sports Illustrated” a couple weeks ago.  I think there were five drivers and Greg Biffle addressed the Kasey Kahne crash at Pocono in June where his car almost went over the fence there in the backstretch.  You raced there.  You know, Greg says they need to do something, put up a fence or something.  When you raced there, did you feel that was a safe track or were you worried about your safety and the safety of the other drivers?

DALE JARRETT: I don’t think so.  As a driver you’re always looking at different situations and you encounter those at different times.  But I’ve never looked at that as it being a dangerous situation.  You had what you pretty much had there, and you know, will they take a look at it and want to make a change?  Yeah, it would be interesting to see.  But I don’t think there is anything unsafe about the racetrack at all.  It’s a unique racetrack.  Fun racetrack to race on.

You get a unique situation like what occurred there.  It makes you look and think of things that probably walking around or riding around there you wouldn’t think would be any problem.  But as far as unsafe, sometimes you’re in a situation and it looks a little different from the driver’s seat.

Is it something that needs to be addressed?  I’m sure that Greg has spoken to people at NASCAR and the speedway and they’ll take a look at it.  And if it is a situation that needs to be addressed, they will do that.

Q.         You mentioned the amount of work that goes into what you do, and it’s probably a lot of fun too, and obviously your attitude toward it and everything.  But with all your experience and everything, fans might want to know what gives you the biggest kick when you’re broadcasting a race?

MARTY REID: When I get to the end of the broadcast and I look back and we haven’t left a story unfinished.  In other words, if we introduce something along the way, I really like it when our pit reporters are able to ‑‑ we make the observation in the booth, they put a period on it.

And every now and then you look back at a race and go, Oh, my God, we didn’t get this period in on whatever it may be.  Some individual who had a problem and we got swept away by something else that happened and we never got back to it.  To me that is the most satisfying.

I’ve always said if I’ve ever done the perfect show, the perfect event, the perfect broadcast I’m out of here because it’s always downhill from there.  And here we are in our 29th year, you know.  Shows you that we never are perfect, but I keep trying for it.

But that is the greatest satisfaction is when we walk away from a track feeling like any story that we talked about, that we got a period put on it.

THE MODERATOR:  What do you enjoy the most about it these days, Dale?

DALE JARRETT: I think the thing that I enjoy the most is the people that I work with.  It’s fantastic.  Everybody does a terrific job, and it’s giving me the opportunity to see the sport from a whole different angle and level.

I think that I have even a greater appreciation for when all the people, whether it’s the crew chiefs and everybody that works with them, the owners and certainly the drivers what they go through throughout the day, because before I was just looking at and pretty focused on what it took for our team to try to be the best.  And now I get to see the efforts it takes from all these people.

NASCAR is a tremendous sport and we have a lot of great stories out there that we’ll try to bring to the people in the next 17 weeks.  And it’s just a lot of fun to still be a part of the sport.

THE MODERATOR:  Andy, what about your thoughts?

ANDY PETREE: I was a fan first, and, you know, getting to to all of these races and still, you know, see all of our friends that are there, cover these things from the best seat in the house.  It’s the easiest job I’ve ever had.  Don’t tell my bosses that.  Oh, wait a minute.  One of them is on the call.  Wait, too late.

But anyway, it is a dream job to have.  I look forward to every race and just feel very, very fortunate to be part of it.

JULIE SOBIESKI: We’re fortunate to have you, Andy.

ANDY PETREE: Okay, Julie (laughing).

Q.         Couple years ago there was an absolute tire disaster at the Brickyard, as you recall.  Do you anticipate anything in any area that way this year?  And if so, how do you handle that?

ANDY PETREE: Goodyear went to work on that problem, and it was a huge issue.  It really was.  That track as a surface is so unique.  The way it wears on tires, I don’t know that anybody could fix that problem.  But Goodyear went to work on it, and they have done an incredible job.

They actually learned a lot through that experience about how to build a tire that will actually put rubber down into the racetrack, and that creates a better surface for the tire itself.

So you’ve got to give it to them, because they found something pretty unique there, a challenge that was very hard and they found a way to fix it.

I don’t have any doubt that we’ll have a great tire for there.  I don’t think we’ll see more of that issue again.  And I think we’ve made racing better than a lot of other tracks because they used some of that technology at other tracks too.

Q.         You talked earlier about what you called the aggressive driving and this boys‑have‑at‑it era.  Could you give me a sense of perspective?  With what you’re seeing, was that what is it was like when you raced?  Was it more aggressive when you raced?  I almost get the sense that some people are thinking it’s almost like the wild west out there right now.  I don’t know if that’s the case or how that compares to years ago or a few years back.  Could you give me perspective and a better sense of that, please?

DALE JARRETT: Yeah, I think we have to go back a lot more years than when I was driving to get to what we’re seeing now.  No, it wasn’t like that.  There was plenty of hard racing in the ’80s and ’90s and early 2000, and it made for great racing.

The aggressive nature we see these drivers taking now, we’d have to go back to my dad and Junior and Pearson and these people, Curtis Turner, that group.  They didn’t know any different.  There wasn’t much of a gentleman’s agreement of any type back then.  So we have to go back a long way.

I’m not saying this is wrong.  This is just the way racing is.  I’ve looked at it and told people if I were still there in a competitive nature, it would take some adjustment on my part in my thinking and the way that I went about things because I always felt that I had to try to race people the way they raced me.  What you see now that would be a big change over the way it was when I was driving.

But, again, it’s making the sport very exciting.  We’re seeing some rivalries start up here even between teammates.  That’s only good things for our fans to keep an eye on.

Q.         Julie, you mentioned earlier about the post‑race show.  I know looking at the release, it was sent out earlier, interests more of an extension on that.  I know reading the release that Carl Edwards is going to be a standing guest for the 14 cup races on ESPN.  If I remember, last year weren’t you pretty much cutting into SportsCenter and doing the same things?  Or what is more expanded that you’re providing in regards to the post race program?

JULIE SOBIESKI: I think there are a couple things there.  First with all of the ESPN races, especially with the earlier start times, while we’ve had SportsCenter on the end of our telecast, this provides us the opportunity to increase our sports coverage.

In some cases that’s an hour and 90 minutes to close to three hours on the back end of these telecasts.  Having that much time affords us the opportunity to consistently go back to the racetrack and spend time there.  We have production that’s been working on a list of several specific features and components that we expect to see across SportsCenter that fans can get used to.  Carl Edwards being one of the components as a standing guest after each one of our ESPN telecasts.

But this really is an expanded philosophy for us and something we’ve spent a lot of time on, where it’s not just SportsCenter on the back end, but it’s expanded and specifically has a component of it that will go back to the racetrack and give us a platform that we can count on week in and week out to tie a bow on the NASCAR coverage in the same way we do other big events.

About NASCAR on ESPN:

ESPN produces comprehensive, multi-platform coverage featuring telecasts of the final 17 NASCAR Sprint Cup races, including the 10-race “Chase for the NASCAR Sprint Cup. Additionally, ESPN2 is the home of the NASCAR Nationwide Series all season. All television programming is produced in high definition. ESPN’s NASCAR coverage extends to ESPN.com, SportsCenter, ESPN the Magazine, ESPN Classic, ESPNEWS, ESPN Deportes, ESPN Radio and ESPN International, among other ESPN platforms. ESPN aired 262 NASCAR Cup Races over a 20-year period starting in 1981 and returned to NASCAR coverage in 2007. The network’s award-winning, live flag-to-flag coverage on ESPN has been honored with 19 Sports Emmy Awards, as well as many industry honors. It is widely credited for helping to popularize the sport nationwide.

-30-

ESPN Launching NASCAR Sprint Cup Coverage at Indianapolis

ESPN Launching NASCAR Sprint Cup Coverage at Indianapolis

SportsCenter, NASCAR Now Among Multimedia Platforms Surrounding Brickyard

With a revised schedule and new post-race elements, ESPN launches its coverage of the final 17 races of the 2010 NASCAR Sprint Cup Series season with a live, flag-to-flag telecast of the Brickyard 400 at Indianapolis Motor Speedway on Sunday, July 25, at 1 p.m. ET. ESPN’s multimedia platforms will surround the race telecast on television, radio and online.

The telecast from Indianapolis is presented by Golden Corral and follows the one-hour NASCAR Countdown pre-race show at noon. The green flag flies at 1:19 p.m. and following the race, additional reports, analysis and interviews from Indianapolis will air on ESPN’s flagship program SportsCenter, as will be the case for all 14 races airing on ESPN this season.

The Indianapolis race is the first of 17 NASCAR Sprint Cup events to be produced by ESPN to close out the 2010 NASCAR season, including all 10 races in the Chase for the NASCAR Sprint Cup. Of the 17 races, 14 will air on ESPN and three on ABC.

“The Indianapolis Motor Speedway is such an iconic and storied venue and is an ideal location for us to launch our NASCAR Sprint Cup coverage,” said Julie Sobieski, ESPN vice president, programming and acquisitions. “We applaud the changes that NASCAR has made this season and look forward to serving NASCAR fans across our multimedia platforms during the run to the championship.”

Five former NASCAR Sprint Cup champions will be an integral part of ESPN’s coverage team at the Brickyard, including analyst Dale Jarrett, the 1999 driving champion, who will work with two-time champion crew chief Andy Petree and lap-by-lap announcer Marty Reid in the booth. Two-time champion crew chief Tim Brewer will report from the ESPN Craftsman Tech Garage, while pit reporters will be Dave Burns, Jamie Little, Dr. Jerry Punch and Vince Welch.

NASCAR Countdown from the ESPN pit studio will feature analysis by 1989 champion driver Rusty Wallace and three-time champion crew chief Ray Evernham, with host Allen Bestwick and analyst Brad Daugherty. The studio team will interact with the booth during the telecast of the race.

ESPN will use 76 high definition cameras in the telecast, including Track Cam, a camera running on a cable over pit road and the frontstretch that can move at more than 80 mph. ESPN also will record the radio transmissions of all 43 teams in the race and will provide additional access and discovery for viewers by replaying conversations between drivers and crews.

NASCAR Countdown will include interviews with many of the race’s starting drivers as well as multiple features:

  • A revealing interview with Jimmie Johnson, the race’s three-time and defending champion. As the four-time NASCAR Sprint Cup champion sits in an ice sculpted chair, surrounded by giant blocks of ice, he talks about how he stays so calm and calculated in a race car and how that has resulted in his unprecedented success.
  • Team owner Roger Penske has an in-depth conversation with Bestwick at the Penske Racing shop in North Carolina. They discuss where Penske came from, beginning as a driver, what it means to be a Penske driver, his success at the Daytona 500 and what finally winning in a stock car at the Indianapolis Motor Speedway would mean to him.
  • ESPN looks at how Denny Hamlin has been transformed into the new leader at Joe Gibbs Racing, both on and off the track. The rehabilitation from his knee surgery earlier this year has caused him to work through adversity to find new strength, and the feature includes words from Hamlin as viewers watch his rehab, as well as from Gibbs and Hamlin’s physical therapist.
  • Four-time Brickyard 400 winner Jeff Gordon tells ESPN’s Marty Smith how family has affected his racing career, how he is more motivated to win than ever and what the rivalry with Johnson has been like this season.
  • In “Ode to the Pit Stop,” ESPN contributor Chris Connelly describes the pit stop in a way never heard before. In iambic pentameter narration, Connelly showcases the nuances of a pit stop, the detailed choreography that is required to have a stop work perfectly and how it can make or break a driver’s chances to win.
  • An animated feature on the size, scope and speed of Indianapolis Motor Speedway compares the track to the George Washington Bridge, the U.S.S. Enterprise and the Rose Bowl. The animation also illustrates the speeds reached by race cars.
  • Several short pieces speak to the Brickyard itself, including drivers talking about why Indy is so special, what is the most iconic part of the speedway, their favorite Indy memory (either stock cars or IndyCars), and some showcasing of Indy fans.

The race telecast at 1 p.m. opens with an intense piece that highlights the biggest stories coming into the Brickyard 400, including Johnson going for four wins in the prestigious race, Gordon trying to become the first five-time winner on the IMS oval, Juan Pablo Montoya looking to win on the 10th anniversary of his Indianapolis 500 victory and Penske searching for his first Brickyard win, all in a stylized edit focusing on “the moment” that Indy creates.

ESPN’s coverage from Indy includes NASCAR Sprint Cup qualifying on Saturday, July 24, at 10 a.m., and telecasts of two practice sessions for the NASCAR Sprint Cup cars on the famed 2.5-mile track, all on ESPN2. The first practice session airs Friday, July 23, at 2 p.m., while final practice airs Saturday at 3:30 p.m. All programming airs in high definition.

ESPN2’s daily NASCAR news and information program NASCAR Now will originate from Indianapolis for four episodes. A one-hour episode airs Thursday, July 22, at 5 p.m., with a half-hour show on Friday, July 23, at 6:30 p.m. NASCAR Now presented by 5-Hour Energy airs Sunday at 9 a.m. with a preview of the race hosted by Nicole Briscoe, while a weekend wrap-up edition airs at 10 p.m. that night with Bestwick hosting. Bestwick also hosts the Thursday and Friday programs. NASCAR on ESPN analysts Dale Jarrett, Andy Petree, Brad Daugherty, Rusty Wallace and Ray Evernham, NASCAR Now co-host and reporter Mike Massaro and lead reporter Marty Smith also will contribute to the on-site Indianapolis coverage.  

Other ESPN Platforms

In addition to the live telecasts on ESPN and ESPN2, the Indianapolis event will receive multiplatform coverage on other ESPN outlets:

ESPN International is one of the world’s leading syndicators of sports programming and its relationship with NASCAR is helping maximize coverage of NASCAR and provide a solid base of distribution. Through a combination of sales and network programming, the 38 NASCAR Sprint Cup races and 35 NASCAR Nationwide Series races are now available to 114 countries and territories around the world. In addition, U.S. troops and their families serving around the world and Navy vessels at sea can watch via the American Forces Network.

ESPN.com will provide surround coverage from the Brickyard with veteran motorsports writers Terry Blount, Ed Hinton, David Newton and Marty Smith. Editors K. Lee Davis and Joe Breeze will lead the coverage with contributions from ESPN’s team of on-air announcers. The crew will chat live with fans on Sunday during the 17th running of the Brickyard 400. Jayski.com’s Mark Garrow will keep fans up to date with his regular podcasts as well as informative fantasy chat and a team-by-team breakdown from the garage the morning of the race.

SportsCenter at the Brickyard – ESPN’s flagship program SportsCenter will present a half-hour special from Indianapolis Motor Speedway on ESPN at 7 p.m. ET on Saturday, July 24, the eve of ESPN’s live telecast of NASCAR’s Brickyard 400 at the famed track. SportsCenter at the Brickyard will be hosted by Allen Bestwick with analysts Dale Jarrett and Ray Evernham.

SportsCenter at the Brickyard will preview Sunday’s race with analysis, features and interviews and will lead into ESPN’s live telecast of that night’s NASCAR Nationwide Series race from O’Reilly Raceway Park near Indianapolis.

In addition to the special, extensive reports, interviews and highlights will air on regular editions of SportsCenter and on ESPNEWS. Post-race coverage will continue on SportsCenter after all 14 NASCAR Sprint Cup races airing on ESPN. NASCAR driver Carl Edwards will be a standing guest each week in the ESPN pit studio after the race to offer the perspective of a driver who just competed in the event.

ESPN Classic – NASCAR fans can enjoy a Classic Brickyard 400 Marathon on ESPN Classic starting on Friday night, July 23, and running through the night. The 1995 edition opens the marathon at 8 p.m., followed at 10 p.m. by the 2008 race. Highlights from the 2009 and 2007 races follow, with the inaugural Brickyard 400 from 1994 airing at 4 a.m. on Saturday, July 24.

ESPN Radio’s Saturday RaceDay starts its engines at 6 a.m. on Saturday, July 24, with an hour of news, previews and analysis. ESPN Radio also provides auto racing fans the comprehensive Sunday RaceDay (6-7 a.m. Sundays), which covers the auto racing world. Pat Patterson hosts the program.

ESPN Deportes, ESPN’s Spanish-language television, radio and Internet in the U.S., will televise the Indianapolis race on a delayed basis, airing the event at 4 a.m. on Monday, July 26. ESPN Deportes auto racing commentators Andres Aguilla and Alex Pombo will provide lap-by-lap commentary and analysis in Spanish.

Schedule for Indianapolis Week on ESPN Networks (all times Eastern)

Tue., July 20 5 p.m. NASCAR Now ESPN2
Wed., July 21 5 p.m. NASCAR Now ESPN2
Thu., July 22 5 p.m. NASCAR Now (at Indianapolis) ESPN2
Fri., July 23 2 p.m. NASCAR Sprint Cup practice ESPN2
Fri., July 23 6:30 p.m. NASCAR Now (at Indianapolis) ESPN2
Fri., July 23 8 p.m. 1995 Brickyard 400 ESPN Classic
Fri., July 23 10 p.m. 2008 Brickyard 400 ESPN Classic
Sat., July 24 Midnight 2009 Brickyard 400 ESPN Classic
Sat., July 24 2 a.m. 2007 Brickyard 400 ESPN Classic
Sat., July 24 4 a.m. 1994 Brickyard 400 ESPN Classic
Sat., July 24 6 a.m. Saturday RaceDay ESPN Radio
Sat., July 24 10 a.m. NASCAR Sprint Cup qualifying ESPN2
Sat., July 24 12:30 p.m. NASCAR Nationwide Series final prac. ESPN2
Sat., July 24 3:30 p.m. NASCAR Sprint Cup final practice ESPN2
Sat., July 24 5 p.m. NASCAR Nationwide Series qualifying ESPN2
Sat., July 24 7 p.m. SportsCenter at the Brickyard ESPN
Sat., July 24 7:30 p.m. NASCAR Countdown ESPN
Sat., July 24 8 p.m. NASCAR Nationwide Series at ORP ESPN
Sun., July 25 6 a.m. Sunday RaceDay ESPN Radio
Sun., July 25 9 a.m. NASCAR Now (at Indianapolis) ESPN2
Sun., July 25 Noon NASCAR Countdown ESPN
Sun., July 25 1 p.m. Brickyard 400 pres. by Golden Corral ESPN
Sun., July 25 10 p.m. NASCAR Now (at Indianapolis) ESPN2
Mon., July 26 4 a.m. Brickyard 400 pres. by Golden Corral ESPN Deportes
Mon., July 26 5 p.m. NASCAR Now Monday Roundtable ESPN2

About NASCAR on ESPN:

ESPN produces comprehensive, multi-platform coverage featuring telecasts of the final 17 NASCAR Sprint Cup races, including the 10-race “Chase for the NASCAR Sprint Cup. Additionally, ESPN2 is the home of the NASCAR Nationwide Series all season. All television programming is produced in high definition. ESPN’s NASCAR coverage extends to ESPN.com, SportsCenter, ESPN the Magazine, ESPN Classic, ESPNEWS, ESPN Deportes, ESPN Radio and ESPN International, among other ESPN platforms. ESPN aired 262 NASCAR Cup Races over a 20-year period starting in 1981 and returned to NASCAR coverage in 2007. The network’s award-winning, live flag-to-flag coverage on ESPN has been honored with 19 Sports Emmy Awards, as well as many industry honors. It is widely credited for helping to popularize the sport nationwide.

-30-

Notes from TNT’s NASCAR Sprint Cup Series Coverage – Saturday, July 10, 2010

Notes from TNT’s NASCAR Sprint Cup Series Coverage – Saturday, July 10, 2010

*****   *****   *****   *****   *****   ******

Countdown to Green

Lindsay Czarniak (host), Kyle Petty (analyst) and Larry McReynolds (analyst)

McReynolds on the challenges of racing at Chicagoland Speedway: “The biggest reason that (the track) wants to play mind-games is that (NASCAR) only comes here once a year.  I don’t think you can look back and say, ‘this team ran well here’ because so much changes from one July to the next.  The set-up changes, the track changes, the cars change and of course, we’re racing for the first time here with the rear spoiler so that’s why we’ve had nine races with seven different winners (at Chicagoland Speedway).”

No. 29 Kevin Harvick joined the TNT pre-race show.

Harvick on his win at Daytona on July 3rd: “It doesn’t hurt to be lucky sometimes.  Last week, we had a good car and we were able to run up front all day and stay ahead of the wrecks.  If you could turn back the clock to a year ago, we would’ve been in all of those wrecks.  Things go in cycles and right now, everything is going well.”

TNT’s Pride of NASCAR featured a tribute to legendary driver Alan Kulwicki.

Former business manager Don Hawk on Kulwick’s mentality: “The guy was absolutely driven.  He was focused and intense.  He knew what he wanted and he absolutely knew when you had your first communication with him, if you were talking nonsense, he wouldn’t talk to you.”

Petty on Alan Kulwicki: “(Kulwicki) didn’t have a big budget but he had a huge heart.  Until the day when I stopped driving race cars, I had an ‘AK 7’ patch on my sleeve in memory of Alan Kulwicki.  We were friends and he was an incredible person and an incredibly focused individual.  He drove (cars) hard and he drove them hard for a purpose…to win championships.  He was a really good driver, a great guy and would still have an impact on the sport today.”

No. 18 Kyle Busch joined the TNT pre-race show live on the set.

Busch on his intensity during races: “You’re here to win.  You’re here to win every single week and that’s the first and foremost thing you want to do.  The second thing after that is…nothing.  You go home and go on to next week.  I’ve been fortunate to be in the position I’m in and to have the people with Joe Gibbs Racing who have worked so hard and given me great race cars this year.”

Busch on if he’s matured over the years: “I feel like I’ve been trying but probably not getting too many high remarks or results.  For me, it’s just to go out there, do what my job is and win the race.”

Busch on his rivalry with his brother No. 2 Kurt Busch: “We had a sibling rivalry and it was tough growing up with him.  I was seven years younger so I was trying to be like him.  But he was always starting everything before I was so I was always trying to get into it and try to be better than he was.”

No. 88 Dale Earnhardt Jr. on not believing in momentum going from race to race: “We just want to keep working hard and it builds our confidence a little bit.  I don’t know if I believe in momentum because there are just too many variables during the race but we feel pretty good and we worked on the car really hard yesterday.  We’ll see what we’ve got.”

*****   *****   *****   *****   *****   ******

NASCAR Sprint Cup Series Racing from Chicago

Announcers: Adam Alexander (play-by-play), Wally Dallenbach (analyst) and Kyle Petty (analyst); Larry McReynolds (analyst) contributes from the in-field with the TNT Offtrack Robotic Car (TORC) with Lindsay Czarniak (host)

Pit reporters: Marty Snider, Ralph Sheheen, Phil Parsons and Matt Yocum

Petty on drivers racing side-by-side: “The funny thing about racing 50 or so laps into the race is if you end up racing a guy side-by-side for three or four laps, you lose a lot of time.  These guys are smart enough to know that they don’t want to lose time to the leader or let those guys behind them catch up.”

Dallenbach on how every race is different: “One race makes a difference.  You think you’ve got the stuff figured out and then you show up like (No. 29 Kevin) Harvick does this weekend and I know that restricter plate (racing) is a different deal but still, those guys have been running good all year and all of a sudden, they’re out to lunch tonight.”

Dallenbach on how drivers are stepping up with No. 48 Jimmy Johnson falling out of contention: “All of a sudden these guys have a little more step in them.  With the No. 48 (Jimmy Johnson) out of the picture, all of these guys think they have a chance now.  When you see a guy like that have problems, everyone else seems to step up more.”

Dallenbach on No. 16 Greg Biffle: “(Biffle’s) car looks really, really good after they make a pit stop and about halfway through the run.  The last couple of times, they look like they’ve lost some ground towards the end of their run.  If they can make the car better, especially towards the end of the run, I really think they’ll have a good finish tonight.”

Petty on drivers knowing when to run down under another driver: “When you run down under somebody, you don’t want to run lap after lap because you use your stuff up.  (No. 24) Jeff (Gordon) isn’t using his stuff up, he’s just running his line but you use your stuff up trying to get around him.  You have to fall back in line, let your stuff cool off and then come back and try it again.”

Dallenbach on certain race teams focusing on winning races instead of winning the Sprint Cup:  “There are a lot of teams that are saying, ‘Even if we get into the Chase (for the Sprint Cup), we’re not good enough to win the championship’ so they are focusing in on winning races.  I think that’s what they should be doing.”

Petty on No. 99 Carl Edwards: “This might be the best run (No.99) Carl Edwards has had all year long.  They have struggled off and on but this might be their best run.”

Petty on No. 00 David Reutimann’s pit crew rising to the occasion: “I’m going to give Reutimann’s pit crew a huge shout-out because when you get in this position (as leader) for the first time, and this is one of the first times that Reutimann has had a shot at winning a race like this, you have to perform under pressure.  His pit crew hasn’t been in this position any more than Reutimann has.  The whole team is in this position and they have all risen to the occasion.”

No. 99 Carl Edwards on his second place finish: “The biggest positive is that we ran this well.  Our guys have been working hard.  The guys at the shop have kept with it and are working so hard.  We were coming on strong at the end (of the race).  I just needed a couple more laps.  I honestly needed a couple of more points so I could go up there and risk it really hard on the high side but I was really loose.  I ran that last lap hard and fast and I wish I could’ve run all the laps like that but it’s a good points night.”

Dallenbach on the importance of wins to drivers who aren’t in position to qualify for the Chase for the Sprint Cup: “I think it’s really important for these guys because wins matter right now.  It’s not so much about being in the Chase because winning the championship is tough and a lot of these guys aren’t at that level.  The win column is really important and these guys did a really good job tonight.  They earned it.”

Unofficial NASCAR Sprint Cup Series Racing from Chicago Results:

1. No. 00 David Reutimann

2.      No. 99 Carl Edwards

3.      No. 24 Jeff Gordon

4.      No. 33 Clint Bowyer

5.      No. 1 Jamie McMurray

6.      No. 9 Kasey Kahne

7.      No. 31 Jeff Burton

8.      No. 11 Denny Hamlin

9.      No. 14 Tony Stewart

10.  No. 98 Paul Menard

-30-

TNT’s NASCAR Coverage Concludes with NASCAR Sprint Cup Series Racing from Chicago on Saturday, July 10

TNT’s NASCAR Coverage Concludes with NASCAR Sprint Cup Series Racing from Chicago on Saturday, July 10

Pre-race coverage begins at 6:30 p.m. (ET); green flag drops at 7:30 p.m. (ET)

TNT wraps up its NASCAR coverage for the season with NASCAR Sprint Cup Series Racing from Chicago on Saturday, July 10 live from Joliet, Ill. at Chicagoland Speedway.  The network will air exclusive coverage of the LifeLock.com 400 beginning at 7:30 p.m. (ET) with play-by-play announcer Adam Alexander calling the race alongside analysts Kyle Petty and Wally Dallenbach in the booth.  In addition, analyst Larry McReynolds will make frequent contributions from the in-field as he breaks down crew strategy and analyzes car adjustments.

The network’s pre-race coverage will get underway at 6:30 p.m. (ET) with Countdown to Green featuring Lindsay Czarniak (host), Petty and McReynolds, along with reports from pit reporters Ralph Sheheen, Marty Snider, Phil Parsons and Matt Yocum No. 18 Kyle Busch will join TNT’s infield rig for an interview prior to the race to discuss his current season on the track.  In addition, the pre-race show crew will talk to No. 29 Kevin Harvick who is the current NASCAR Sprint Cup Series points leader.

TNT’s acclaimed Pride of NASCAR series will feature the late Alan Kulwicki who was the 1986 NASCAR Rookie of the Year and, in 1998, was named one of NASCAR’s 50 Greatest Drivers.

Dallenbach will once again break down race strategy during Wally’s World, as he is superimposed into live race footage from last season’s race in Chicago.  He will virtually walk along the track to discuss its nuances, with the ability to stop the race footage.

Throughout this year’s NASCAR on TNT Summer Series, the network will join forces with NASCAR.COM, the official site of NASCAR, to provide TNT RaceBuddy a multiplatform experience for race fans which features live feeds from the racetrack including pit road and in-car cameras, as well as live chats and polls.

2010 NASCAR on TNT Summer Series:

ALL TIMES EASTERN (ET)

SATURDAY, JULY 10
6:30 – 7:30 p.m. Countdown to Green

7:30 – 11 p.m. NASCAR Sprint Cup Racing from Chicago (Chicagoland Speedway)

-30-

TNT’s Coverage of the Coke Zero 400 at Daytona Powered by Coca-Cola Drives Ratings Success

TNT’s Coverage of the Coke Zero 400 at Daytona Powered by Coca-Cola Drives Ratings Success with Double-Digit Increases

NASCAR.COM Sets Single-Day Record for Video Views on Saturday, July 3

TNT drove to victory with double-digit ratings, total viewers and household increases for its coverage of the Coke Zero 400 at Daytona powered by Coca-Cola on Saturday, July 3. The network, airing the race in its signature Wide Open coverage which resulted in zero missed laps of green flag racing for the second the consecutive year, earned a 3.6 U.S. household rating, up 16% over last year.  In addition, total viewers and households were up 16% each with total viewers at 6,127,000 (5,277,000 in 2009) and households at 4,152,000 (3,567,000 in 2009).

The Coke Zero 400 at Daytona powered by Coca-Cola was the number one program of the night on television with households, total viewers, and key adult and male demos, as well as the number one program of the week across cable with households, total viewers and men 25-54.

TNT also saw significant increases for its key demos, including:

  • A18-49 +29%  2,534,000 vs. 1,963,000
  • A25-54 +28%  3,269,000 vs. 2,553,000
  • M18-34 +5%    339,000 vs.   322,000
  • M18-49 +38%  1,689,000 vs. 1,222,000
  • M25-54 +34%  2,215,000 vs. 1,651,000

Along with strong television viewership, NASCAR.COM’s coverage of the Coke Zero 400 at Daytona powered by Coca-Cola propelled the site to a new single-day video record. NASCAR.COM’s extensive coverage featured the first ever 3D presentation of a NASCAR race and TNT RaceBuddy which complemented TNT’s innovative Wide Open coverage.

  • NASCAR.COM set a new single-day record for total video views (live and on demand) with 986,000 (up 544% vs. last year) for its coverage of the Coke Zero 400 at Daytona on Saturday, July 3, which also included TNT’s Larry McReynolds hosting a live chat with fans prior to the race.
  • NASCAR.COM also experienced more than a 20% growth in page views (+27% to 5.7 million) and daily uniques (+22% to 876K), with total streams on TNT RaceBuddy up 71%.
  • The NASCAR webcast page delivered 365,000 page views (+168% vs. last year), 145K daily uniques (+131% vs. last year), and 186K visits (+130% vs. last year).
  • On Friday, July 2, NASCAR.COM had a 22% increase in page views, a 13% increase in daily uniques, and a 53% increase in video streams year over year, due in part to Dale Earnhardt, Jr.’s win in the Nationwide Series race.

Turner Sports will wave the checkered flag on its NASCAR on TNT Summer Series coverage this Saturday, July 10 with NASCAR Sprint Cup Series Racing from Chicago. Countdown to Green begins at 6:30 p.m. (ET) and the race begins at 7:30 p.m. (ET).

Turner Sports, a division of Turner Broadcasting System, Inc., presents some of the best and most popular sporting events worldwide and is a leader in televised and online sports programming.  With events airing on TBS ,TNT and truTV, Turner Sports’ line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, the NCAA Men’s Basketball Tournament, professional golf, PGATOUR.COM and PGA.com.  Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com and WNBA.com.

Television Source:  Nielsen Media Research, based on Live + Same Day data / Star Trak.  2010 NASCAR Sprint Cup races on TNT vs. 2009 (06/06/2010 - 07/03/2010 vs. 06/07/2009 - 07/04/2009).  Saturday prime ad-supported broadcast and cable prime telecast comparison (07/03/2010 8:00 – 11:00PM, FOX / CW 8:00 – 10:00PM).  Cable total-day comparison for the week of 06/28/2010 -07/04/2010.

Online Source: Omniture

-30-

Notes from TNT’s NASCAR Sprint Cup Series Coverage

Notes from TNT’s NASCAR Sprint Cup Series Coverage – Saturday, July 3, 2010

TNT’s coverage of the NASCAR Sprint Cup Series concludes on Saturday, July 10 from Chicagoland Speedway.  Countdown to Green begins at 6:30 p.m. (ET) and NASCAR Sprint Cup Series Racing from Chicago begins at 7:30 p.m. (ET).

*****   *****   *****   *****   *****   ******

Countdown to Green

Lindsay Czarniak (host), Kyle Petty (analyst) and Larry McReynolds (analyst)

McReynolds on Daytona being one of the marquee racetracks at which to win a race: “It doesn’t matter if you’re a driver, an owner or a crew chief. If you run in Formula One, you want to say, ‘I won at Monaco.’ If you run Indy cars you want to say, ‘I won at Indy.’ If you run in NASCAR you want to say, ‘I was a winner at Daytona.’”

McReynolds on the Daytona racetrack getting repaved before the Daytona 500 in February: “If you talk to any of the drivers in this race tonight, they are not excited about this racetrack getting new asphalt, they love the character it has. You have to man out you’re way around this racetrack.  But because the asphalt is so old, there are so many cracks, we’ve had some flooding here the last couple of years and water is getting down in those cracks and that’s what caused the pothole problem that we had in February.”

Petty on the impact of new asphalt on the track at Daytona: “The new asphalt is going to totally change this place. It’s just now getting its character, it’s just now getting to where these guys have to race the racetrack too. When the racetrack is paved you race each other, you don’t worry about the racetrack.”

No. 14 Tony Stewart joined the TNT pre-race show live on the set.

Stewart on driving a back-up car at Daytona and the positive aspect of starting at the back of the pack: “There’s not a problem if (a first long pit stop) happens (early in the race). It’s better to do it at the beginning than it is at the end. It’s kind of a blessing in disguise when you don’t know what it’s going to do on the front end. It’s probably better to be back and out of the way, that way if something is not right we don’t get run over.”

Stewart on the significance of winning any race at Daytona: “Anytime you go in any series to their biggest race at the biggest racetrack of the year as far as popularity and how important this track is to this sport, it makes you want to win. It doesn’t matter if it’s an IROC race win, Nationwide win or Cup win, it’s pretty big. This a pretty cool place to be in Victory Lane no matter what kind of car it’s in.”

Stewart on the heat affecting the condition of the track: “In February you hear us talk about handling of the cars, but it’s a lot cooler temperature. With the track sitting with cooler temperatures during the rest of the year that asphalt isn’t retaining the heat that it does here in July. So even though we’ve got cool night tonight, that surface temperature and the ground underneath still has heat in it and it makes the handling even that much more critical. Especially the last couple of years, with the splitters and the bump stops on the front, this place is so sensitive to bumps. You’re not going to get around them, there’s no place you are going to drive to get around the bumps, you’re going to have to go through them so you’ve got to make your car go through the bumps good. It seems like every time we come back this asphalt sags and settles more and it just makes it rougher because of that.”

TNT’s Pride of NASCAR featured a tribute to legendary driver No. 3 Dale Earnhardt.

Dale Earnhardt, Sr.’s crew member Chocolate Myers on the reaction of all of the NASCAR competitors congratulating Earnhardt on pit road after his first win at Daytona in 1998: “To win that race and see the people come out there, all the people, all those other guys, whether they loved or hated him, they respected him. When he won that race and came down pit road, there’s never been a more special moment in the history of the sport.”

Petty on No. 88 Dale Earnhardt, Jr. who won the Nationwide race on Friday night driving his father’s No. 3 Wrangler car: “Last night (Friday) was an incredibly emotional win not just for Junior fans, but for all of Earnhardt fans. When I say Earnhardt fans, it’s all of Earnhardt nation. It’s Dale Earnhardt, Jr., it’s Dale Earnhardt, Sr., it’s NASCAR. Last night was an incredible win. It was an emotional day for those guys.”

McReynolds on the rain delay cooling down the track but disrupting the drivers’ race day routines: “(The drivers) know when they get this track dry it’s going to be cool, it’s going to have a ton of grip. Normally when you get more grip it means handling problems you had in practice are going to be better. But the biggest thing is that these guys have waited all day. They have their routine and it’s the anticipation that we should be ready to race now and now we’ve got to wait and the question becomes how long will we have to wait?”

McReynolds on NASCAR having a foundation built on drivers expressing their emotions: “These guys love what they do and they’re very passionate about what they do. I’ve said all along, our sport was built on race cars and racetracks, but it was also built on emotion and feelings and these guys show it. Even NASCAR today, they say, look, we still have to maintain law and order, you can’t have guys getting out of their race cars swing jack hammers at each other, but if we want to see these guys get out of their car, as we’ve seen nearly every single weekend in 2010, and put out their emotions and their feelings, that’s what our sport was built on starting in 1979 and let’s go at it in 2010.”

No. 9 Kasey Kahne on details that still need to be worked out in regards to his move to Hendrick Motorsports and his expectation that he would know by this Daytona race: “Yeah, I was wrong. I think sometimes you just have to let things play out and let the best situation happen. That’s what we’re doing and that’s what they’re working on. I know it’s going to be good no matter what it is. Mr. Hendrick told me it’s going to be good equipment and it’s going to be a great car. Whatever it ends up being, it’s going to be fast. But it will be probably be another month (before we know).”

No. 33 Clint Bowyer on his desire to be the last Daytona winner before the new surface is laid: “I love this place, it means a lot to me. Being a kid from Kansas, growing up in the Midwest and beating up bull rings in the Midwest, this is what you work your whole life to get to, Daytona. This is an old worn out track and I want to be the last winner on this surface. It would mean a lot to me.”

*****   *****   *****   *****   *****   ******

Coke Zero 400 at Daytona presented by Coca-Cola

Announcers: Adam Alexander (play-by-play), Wally Dallenbach (analyst) and Kyle Petty (analyst); Larry McReynolds (analyst) contributes from the in-field with the TNT Offtrack Robotic Car (TORC) with Lindsay Czarniak (host)

Pit reporters: Marty Snider, Ralph Sheheen, Phil Parsons and Matt Yocum

Dallenbach on No. 2 Kurt Busch and No. 48 Jimmie Johnson, who battled the previous week, working together in the race: “You completely forget about last week. In a restrictor plate race you’re simply looking for the fastest guy you can hang onto to work with. You seem to forget about a lot of the things that happened in the past because you never know which car is going to work best with you.”

Petty on the pit strategy of cars taking two tires as opposed to four tires early in the race: “If I’m a driver and I’m watching some of those cars out there, I’m thinking give me four (tires). Let me get my adjustments, let’s get my car under me so I am comfortable with it, then I’ll gamble when I’m comfortable. I hate to gamble on something when I’m just not comfortable out there in it.”

Dallenbach on drivers avoiding No. 77 Sam Hornish, Jr.: “These guys don’t look like they want to run behind the No. 77. A few of these guys went right up behind him and looked like they were going to help him and saw him get loose and they backed way off. When a guy is that loose in front of you, you do not want to make it worse.”

Petty on No. 77 Sam Hornish, Jr. driving in the same spot all night: “(Sam Horish, Jr.) is staying with the girl who brought him to the dance, the high line. He’s going to make these guys go under him at some point in time.”

Petty on a wreck involving No. 42 Juan Montoya turning No. 18 Kurt Busch on the back stretch: “It always amazes me at Daytona that we have so many crashes in the middle of the straight away, but we do. We have so many crashes in the middle of the super stretch. You hate to bring this up, but it’s kind of like the same situation between what the No. 18 did to the No. 11 (Denny Hamlin) in practice. They just hooked bumpers while they were crossing each other.”

No. 18 Kurt Busch on his reaction to his wreck that involved No. 42 Juan Montoya and eliminated him from the race while he was leading: “I don’t even know what to say, too many thoughts running through my head. Yeah, I guess it was my fault. I’m going to down the straight away as straight as I can be and I went right across the nose of the No. 42 for nothing else to do. Yeah, I wanted to wreck myself. Nobody really understands the draft when you’re beside somebody like that, they can move you, they have control on your car. He was too close to my side and he started turning me sideways down the straight away without even touching me just like I did to Denny (Hamlin), he started turning before I even got over the No. 6 (David Ragan) in practice. When you have no grip on these tires, I was two laps away from pitting, the thing started rear steering me down the straight away and I had no control over it. I didn’t turn across the nose of the No. 42. Why would I do that? Why would I wreck myself?  I was leading the race, I had the fastest car, thought I was going to win the thing. (I) thought we had the best car out there, drove from the back to the front. Can’t believe the Interstate All Battery Center Camry is all torn up again, another week, but whatever.”

Petty on No. 18 Kyle Busch’s explanation of the wreck: “A really good explanation once (Kyle Busch) got past the attitude part of it, where he said, ‘hey, I didn’t wreck myself.’ He was being sarcastic and that’s ok.”

Dallenbach on No. 2 Kurt Busch needing to be more aggressive: “(Kurt Busch) said it tonight, he needs to stop being so nice, he feels like he’s being too nice especially at the end of these races. He’s going to have to be aggressive, he’s in a position where he could win this thing in the last couple of laps and it’s got to be a take no prisoners attitude.”

Petty on the first and last races raced on this asphalt at Daytona: “If you can bookend (the asphalt in Daytona) with the ‘79 Daytona 500 and the Coke Zero 400 tonight and the way this thing has played out, two pretty good races to bookend a racetrack and the pavement here. That’s pretty cool.”

McReynolds: “Hopefully we won’t have a fight down in turn three.”

No. 88 Dale Earnhardt, Jr. on being lucky in the race to finish fourth: “We were terrible all night. We didn’t go a good job this weekend as a team, putting our car on the racetrack and making it as god as we could. We thought we were going to be ok, but we just weren’t when the raced started. We have to do a little bit better job, we got real lucky to get what we got tonight, I’m proud of the work the guys did. You’d rather be good than lucky. But anybody wants to trade you some luck like they did tonight we’ll take it.”

Unofficial Coke Zero 400 at Daytona presented by Coca-Cola Results:

1. No. 29 Kevin Harvick

2.      No. 9 Kasey Kahne

3.      No. 24 Jeff Gordon

4.      No. 88 Dale Earnhardt, Jr.

5.      No. 31 Jeff Burton

6.      No. 99 Carl Edwards

7.      No. 2 Kurt Busch

8.      No. 83 Reed Sorenson

9.      No. 71 Mike Bliss

10.  No. 82 Scott Speed

-30-

TNT Revs Up Its Innovative Wide Open Coverage this Saturday in Primetime for the Coke Zero 400

TNT Revs Up Its Innovative Wide Open Coverage this Saturday in Primetime for the Coke Zero 400 at Daytona powered by Coca-Cola

Special 3D Presentation of Race Available On NASCAR.COM and Select Television Distributors

Special Pre-Race Elements Include Dale Earnhardt Tribute and No. 14 Tony Stewart Joining the Studio Show

TNT’s groundbreaking Wide Open television format will return for the fourth consecutive year during the network’s exclusive coverage of the primetime Coke Zero 400 at Daytona powered by Coca-Cola on Saturday, July 3rd. The format provides continuous race coverage free of national commercial breaks and features more unobstructed race action than that of a standard telecast by using a letterbox widescreen format.  In place of the national ads, the telecast features a variety of animated sponsor messages, unique branded content and distinct on-screen graphic elements.  Wide Open Coverage debuted on TNT during the 2007 Daytona 400 race and has resulted in only nine missed laps of green flag racing in three years, and zero for last year’s race.

The eight national sponsors featured in this year’s innovative telecast include Coke Zero, Burger King, Coors Light, Goodyear, Dimension Films’ Piranha 3-D, Sprint, Subway and Toyota.

TNT, in partnership with NASCAR Media Group, will also present NASCAR’s first foray into 3D programming with a special presentation of the Coke Zero 400 at Daytona powered by Coca-Cola being made available through TNT RaceBuddy on NASCAR.COM (NASCAR.COM/RaceBuddy3D).  In addition to the mosaic of HD-quality complementary unique camera angles available on TNT RaceBuddy on NASCAR.COM each week, two custom racing feeds, sponsored by Coca-Cola, will be produced specifically for 3D. The first will provide a unique look at the racing action from strategically placed cameras around the track designed to maximize the effect of 3D. The second stream will bring the mayhem of pit row into the third dimension creating a one-of-a-kind visual experience.  In addition to NASCAR.COM, DIRECTV, Comcast, Time Warner Cable and Bright House Networks will also air the 3D production.

The network will rev up its pre-race coverage beginning at 6:30 p.m. ET with Countdown to Green with Lindsay Czarniak (host), Petty and McReynolds.  TNT will air a special feature on legendary driver No. 3 Dale Earnhardt to honor the approaching anniversary of his fatal race at the 2001 Daytona 500. Offering their memories and thoughts on the Hall of Fame driver are former owner Richard Childress, crew chief Larry McReynolds and pit crew teammates Chocolate Myers and Danny Lawrence. Joining the studio show prior to the race will be No. 14 Tony Stewart, defending champion of the Coke Zero 400 and winner of the July race three times in the past five years.

TNT will air the Coke Zero 400 at Daytona powered by Coca-Cola beginning at 7:30 p.m. ET with play-by-play announcer Adam Alexander calling the race alongside analysts Kyle Petty and Wally Dallenbach in the booth.  In addition, analyst Larry McReynolds will make frequent contributions from the in-field as he breaks down crew strategy and analyzes car adjustments using the TNT Offtrack Robotic Car (TORC).   Pit reporters Phil Parsons, Ralph Sheheen, Marty Snider and Matt Yocum will provide reports throughout the race.

In addition to his TNT duties, Petty will appear on Showtime’s Inside NASCAR tonight (June 30) at 10 ET and PT to promote this weekend’s race.

REMAINING 2010 NASCAR ON TNT SCHEDULE:

(All times ET)

SATURDAY, JULY 3
6:30 – 7:30 p.m. Countdown to Green

7:30 – 11 p.m. Coke Zero 400 at Daytona powered by Coca-Cola (Daytona International Speedway)
SATURDAY, JULY 10
6:30 – 7:30 p.m. Countdown to Green

7:30 – 11 p.m. NASCAR Sprint Cup Racing from Chicago (Chicagoland Speedway)

-30-

Notes from TNT’s NASCAR Sprint Cup Series Coverage from New Hampshire

Notes from TNT’s NASCAR Sprint Cup Series Coverage from New Hampshire presented by Captain Morgan live from Loudon, N.H. – Sunday, June 27, 2010

TNT’s coverage of the NASCAR Sprint Cup Series continues on Saturday, July 3 with the Coke Zero 400 at Daytona powered by Coca-Cola, presented in the network’s Wide Open format. Countdown to Green begins at 6:30 (ET) and the green flag will drop on the race at 7:30 p.m. (ET).

*****   *****   *****   *****   *****   ******

Countdown to Green

Lindsay Czarniak (host), Kyle Petty (analyst) and Larry McReynolds (analyst)

McReynolds on whether No. 56 Martin Truex, Jr. will retaliate against No. 24 Jeff Gordon after Gordon wrecked Truex and eliminated him from the race: “Here’s the question, did Martin Truex, Jr. mean Loudon in June or did he mean Loudon in September when the Chase actually starts? I honestly believe that we will not see retaliation from Infineon this week, there’s too much on the line. You think about Jeff Gordon, Matt Kenseth, those guys need to be focused on winning a race. You think about Martin Truex, Jr. he’s trying to get to the top 12. I saw David Ragen and Elliott Sadler, those guys are fighting for their ride. They need to focus on performance, not retaliation.”

Petty on the race dictating whether No. 56 Martin Truex, Jr. will retaliate against No. 24 Jeff Gordon: “A driver never forgets, you’ll ride a guy a little high, you won’t give him any room. You won’t see retaliation here today. If (Martin) Truex (Jr.) is running good, Jeff Gordon is the farthest thing from his mind. If Truex gets into an accident, Jeff Gordon had better be leery every time he laps his butt on the racetrack because he’s going to be laying for him.”

Dallenbach on how No. 24 Jeff Gordon’s on track demeanor against No. 56 Martin Truex, Jr. will determine how Truex responds: “That’s why Larry (McReynolds) is not a driver and I’m not a crew chief. Larry said you’ve got to focus on driving, but when you’re a race car driver you focus on getting the guy back. I think a lot of it has to do with how (Jeff) Gordon is going to race Martin (Truex, Jr.) today. If Martin gets in the back of the No. 24, I’m sure the No. 24 is going to get out of his way to give him a lot of room. If that happens you pretty much just wipe it out, you don’t think about it anymore. But if you have a problem with a guy and you come back to the racetrack and he’s jacking with you, you’re not going to wait, you’re going get it done.”

Petty on No. 47 Marcos Ambrose’s recovery from losing the Toyota/Save Mart 350 last week: “I’m going to tell you something, I was impressed with Marcos (Ambrose) this week. The interviews he gave, his line, the way he talked, the way he held himself, the way the team carried itself, they come right back here and go back out on the racetrack. Once you’re back out on the racetrack, that’s your comfortable place. So being in New Hampshire back in the car, it’s behind him now.”

No. 11 Denny Hamlin joined the TNT rig during Countdown to Green.

Hamlin on using negative press as motivation to succeed: “It’s amazing, whenever anything negative in the media is put out about us, we’ll poster it, we’ll put it up in the hauler and use it as motivation. We usually use the beginning of the year predictions when it says, ‘who will miss it,’ and our names is mentioned as going to miss it. We post it right up and use it as motivation. The knee stuff is no different. I’ve really relied on my team to pick me up over those few weeks right after that and since then our team has been on fire.”

Hamlin on having a great competitor in teammate No. 18 Kyle Busch to push him to be better: “It’s no different than the No. 24 (Jeff Gordon) and the No. 48 (Jimmie Johnson). When you have a competitor like myself and Kyle (Busch) on the same team, it’s motivation. We knew right from the very first test, when he was still with Hendrick Motorsports and they let him come over and test Atlanta with the Gibbs cars, he got in his race car, (and ran) top of the chart. I was top of the chart until he got there. He showed up fastest. I went back out and topped that, and we kept going back and forth, and that’s what it takes to keep the fire in your stomach.”

McReynolds on legendary crew chief Dale Inman who was the focus of this week’s Pride of NASCAR feature: “We can talk about Richard Petty’s seven championships, we can talk about Dale Earnhardt, not to dilute their championships, but that man (Dale Inman) has eight championships. I know this year we put Bill France, Sr., Bill France, Jr., and three very notable drivers in the Hall of Fame, and rightfully so, but when we start putting crew chiefs and great mechanics into the Hall of Fame, that’s the man that needs to go into the NASCAR Hall of Fame, no question.”

*****   *****   *****   *****   *****   ******

NASCAR Sprint Cup Series Racing: LENOX Industrial Tools 301

Announcers: Adam Alexander (play-by-play), Wally Dallenbach (analyst) and Kyle Petty (analyst); Larry McReynolds (analyst) contributes from the in-field with the TNT Offtrack Robotic Car (TORC) with Lindsay Czarniak (host)

Pit reporters: Marty Snider, Ralph Sheheen, Phil Parsons and Matt Yocum

Alexander on No. 31 Jeff Burton clearing the way for No. 24 Jeff Gordon: “It almost looked like a running back with an offensive lineman in front of him. (Jeff) Burton cleared the way and (Jeff) Gordon said I’m following you through.”

Dallenbach: “It’s good if you can follow someone who will do that. It will definitely open the door up for you if you can follow a guy like that, and Jeff Burton knows how to get through traffic, especially at this racetrack.”

Snider on his conversation with No. 47 Marcos Ambrose regarding his penalty at the end of the race in Sonoma which caused him to lose the race: “I talked to Marcos Ambrose this morning and he said, ‘listen, we had to come here with a different attitude. We had a team meeting on Tuesday and told everyone to put it behind them.’ He said, ‘it was absolutely the most devastating moment of my career, but we had to come here, relax and believe in ourselves, knowing we could run. That meant more than anything, it could have devastated us, but we weren’t going to let it.’ They came here with the right attitude and are running well here so far.”

Dallenbach on No. 47 Marcos Ambrose’s positive attitude: “(Marcos Ambrose) is one of the guys who has the best attitude in the sport right now, I don’t know if I could put it away like he put it away after what happened last week. I’d still be thinking about it.”

Petty: “After last week, I’d be staying in a hotel here (in Loudon) because I would have ripped the door off my bus when I got back to my motor coach. I could not have put it behind me.”

Petty on No. 29 Kevin Harvick: “That’s a team (No. 29) that has the big picture in mind. When you can take nothing and make something out of it, they do it week in and week out. They’ve done it this year better than any other team. There have been times I thought they were going to get lapped in the first 50 laps of the race, but you see (him at Pocono) and they finished fourth.”

Dallenbach on No. 31 Jeff Burton returning to his past form of racing well in New Hampshire: “(Jeff Burton) gets a hold of this racetrack and he is a tough guy to beat at this place. He hasn’t been a threat like he used to be, you used to come here and you had to beat Jeff Burton on this racetrack. But he looks it used to be here when he was winning all these races up here.”

Petty on bubble drivers No. 39 Ryan Newman, No. 99 Dale Earnhardt, Jr. and No. 33 Clint Boyer trying to gain points: “If you’re racing against each other, trying to gain ground on each other, you don’t gain anything. Here you are 13th, 14th and 15th and here you are racing at the racetrack eighth, ninth and tenth, so you don’t really gain anything. That’s the tough part about Cup racing, it’s hard to make up those points because they are so competitive week in and week out they run the same. ”

Alexander on No. 48 Jimmie Johnson winning the race: “For all those naysayers who wondered what was wrong with Johnson, I think driver No. 48 is back.”

Dallenbach: “I never listened to what those people said anyway.”

Petty: “Back from what, seventh place in points?”

Dallenbach: “Back from the big slump.”

Petty on the Chase starting in Loudon: “This is where the Chase starts. If these guys come here now and run like they ran (today), you’ve got to take that into account and say, ‘hey, they won here in the first race, they can win here when we start the Chase.”

No. 29 Kevin Harvick, the Chase leader, on how he will approach the final few weeks before the Chase starts: “You definitely want to be solid for the next few weeks, then you can start doing some things that you normally wouldn’t do, trying some things that you normally wouldn’t try. Even now, we can be a little bit more aggressive because you do have a little bit of a cushion. But we do want to win a race or two before the Chase starts and hopefully get our winnings streak in the last 10 weeks, that’s when it all counts.”

LENOX Industrial Tools 301 Unofficial Results:

  1. No. 48 Jimmie Johnson
  2. No. 14 Tony Stewart
  3. No. 2 Kurt Busch
  4. No. 24 Jeff Gordon
  5. No. 29 Kevin Harvick
  6. No. 39 Ryan Newman
  7. No. 33 Clint Bowyer
  8. No. 88 Dale Earnhardt, Jr.
  9. No. 20 Joey Logano
  10. No. 43 A.J. Allmendinger

-30-

TNT’s NASCAR Coverage Continues with NASCAR Sprint Cup Series Racing from New Hampshire on Sunday, June 27

TNT’s NASCAR Coverage Continues with NASCAR Sprint Cup Series Racing from New Hampshire on Sunday, June 27

Pre-race coverage begins at Noon (ET); green flag drops at 1 p.m. (ET)

TNT heads back to the track for NASCAR Sprint Cup Series Racing from New Hampshire presented by Captain Morgan on Sunday, June 27 live from Loudon, N.H. at New Hampshire Motor Speedway.  The network will air exclusive coverage of the LENOX Industrial Tools 301 beginning at 1 p.m. (ET) with play-by-play announcer Adam Alexander calling the race alongside analysts Kyle Petty and Wally Dallenbach in the booth.  In addition, analyst Larry McReynolds will make frequent contributions from the in-field as he breaks down crew strategy and analyzes car adjustments.

The network’s pre-race coverage will get underway at Noon (ET) with Countdown to Green featuring Lindsay Czarniak (host), Petty and McReynolds with reports from pit reporters Ralph Sheheen, Marty Snider, Phil Parsons and Matt Yocum No. 11 Denny Hamlin will join TNT’s infield rig for an interview prior to the race to discuss his current season on the track.  In addition, Czarniak will take a ride around the track with No. 31 Jeff Burton who has the most career wins of any driver at New Hampshire Motor Speedway.

TNT’s acclaimed Pride of NASCAR series will feature the legendary Dale Inman who was the crew chief for Richard Petty at Petty Enterprises for three decades.  Together, they won 198 races and seven championships.

Throughout this year’s NASCAR on TNT Summer Series, the network will join forces with NASCAR.COM, the official site of NASCAR, to provide TNT RaceBuddy a multiplatform experience for race fans which features live feeds from the racetrack including pit road and in-car cameras, as well as live chats and polls.

2010 NASCAR on TNT Summer Series:

ALL TIMES EASTERN (ET)

SUNDAY, JUNE 27
12 – 1 p.m. Countdown to Green

1 – 4:30 p.m. NASCAR Sprint Cup Racing from New Hampshire presented by Captain Morgan (New Hampshire International Speedway)
SATURDAY, JULY 3
6:30 – 7:30 p.m. Countdown to Green

7:30 – 11 p.m. Coke Zero 400 at Daytona powered by Coca-Cola (Daytona International Speedway)
SATURDAY, JULY 10
6:30 – 7:30 p.m. Countdown to Green

7:30 – 11 p.m. NASCAR Sprint Cup Racing from Chicago (Chicagoland Speedway)

-30-

Three More Distributors Sign on for Turner/NASCAR Daytona 3D Coverage

COMCAST, TIME WARNER CABLE AND BRIGHT HOUSE NETWORKS TO OFFER THE COKE ZERO 400 IN 3D IN PARTNERSHIP WITH NASCAR MEDIA GROUP AND TURNER SPORTS

Sprint Cup Race from Daytona International Speedway on July 3rd will be Presented in 3D for the First Time in NASCAR’s Storied History

Comcast, Time Warner Cable and Bright House Networks, in partnership with NASCAR Media Group, a media, marketing and entertainment company, and Turner Sports, a division of Turner Broadcasting System, Inc., announced they will air NASCAR’s first foray into 3D programming, the Coke Zero 400 powered by Coca-Cola, in next generation 3D. The event will take place on July 3, 2010. Full race coverage will air on TNT beginning at 7:30 p.m. (ET).

The 3D production will feature two custom racing feeds produced specifically for 3D. The first will provide a unique look at the racing action from strategically placed cameras around the track designed to maximize the effect of 3D. The second stream will bring the mayhem of pit row into the third dimension creating a one-of-a-kind visual experience.  In order to experience the event in 3D, viewers will need a 3D TV display with matching 3D glasses.

The 3D production will also be made available through TNT RaceBuddy on NASCAR.COM (NASCAR.COM/RaceBuddy3D), serving as a complement to the special Wide Open television presentation on TNT that features continuous race coverage free of national commercial breaks and provides more unobstructed race action than that of a standard telecast by using a letterbox widescreen format. Earlier this week, DIRECTV announced it will also air the Coke Zero 400 in 3D.

NASCAR Media Group is the exclusive rights holder of NASCAR event footage, race data and content and its credits include Dale and The Ride of Their Lives, NASCAR-themed movies for Viacom distributed on TV and via DVD.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20 highest attended sporting events in the U.S. and is the No. 2 rated regular season sport on television. NASCAR races are broadcast in more than 150 countries and 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series,) four regional series, and one local grassroots series, as well as two international series. Also, part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Bentonville (Ark.), Mexico City and Toronto.

About NASCAR Media Group

NASCAR Media Group is a media, marketing and entertainment company that creates and produces programming related to the sport, manages its media partnerships, and forges relationships to integrate the sport into mainstream entertainment. As the internal production and creative services company of NASCAR, NASCAR Media Group is the exclusive rights holder of NASCAR event footage, race data and content. The NASCAR Media Group leverages The Sight, Sound and Emotion of NASCAR through TV and film production, home video, licensed consumer products and premiums for the sports’ sponsors, tracks, teams and fans. To learn more, visit www.nascarmediagroup.com.

About Turner Sports

Turner Sports, a division of Turner Broadcasting System, Inc., presents some of the best and most popular sporting events worldwide and is a leader in televised and online sports programming. With events airing on TBS, TNT and truTV, Turner Sports’ line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Tournament, professional golf, PGATOUR.COM and PGA.com. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAUGE.com and WNBA.com.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.