NBC SPORTS DIGITAL “BYTES”
December 11, 2017 – Vol. 111
NBC Sports Digital “Bytes” is a collection of highlights, information and metrics for NBC Sports Digital properties. Previous editions can be found on NBCSportsGroupPressbox.com.
NBC Sports Regional Networks’ Blazers Pass Tips Off Tonight
NBC Sports Regional Networks’ “Blazers Pass,” which allows any fans residing in Blazers territory to purchase 15 games during the 2017-18 NBA season for $34.99, tips off tonight as the Blazers face the Golden State Warriors. NBC Sports Northwest will continue to present its traditional TV offering and streaming via “TV Everywhere” of Blazers games, with a record 77 games this season, including the 15 games also available via “Blazers Pass.” Pass subscribers will also receive a complimentary gift package, and will be entered into a monthly drawing for a chance to win a pair of tickets for a courtside experience to a home game. Fans can also enter, at no cost, for a chance to win a courtside experience. To purchase the product or enter to win a VIP courtside experience, go to http://www.nbcsports.com/blazerspass.
NBC Sports Gold – NBC Sports Digital’s direct-to-consumer live streaming product – is available on Apple iOS, Android, Apple TV, Roku, Amazon Fire TV, Chromecast and online at NBCSportsGold.com. NBC Sports Gold is powered by Playmaker Media, NBC Sports Digital’s technology service which provides end-to-end support for companies in need of best-in-class live streaming and VOD solutions.
Woods’ Return to Competition Marks Streaming Milestones for NBC Sports
Earlier this month, 14-time major champion Tiger Woods made his return to competitive golf for the first time since February when he teed it up at the Hero World Challenge, after undergoing spinal fusion surgery earlier this year.
NBC Sports’ coverage of the event (airing across Golf Channel and NBC) saw several milestones from a digital and streaming perspective, including:
- Thursday’s Round 1 on Golf Channel delivered 8.1 million minutes across NBC Sports platforms. The 8.1 million live streaming minutes for Round 1 alone would rank sixth compared to NBC Sports’ full tournament (four day) coverage of every 2017 PGA TOUR event: (Dell Match Play: 8.7M; TOUR Championship: 8.9M; The Players: 13.7M; Presidents Cup: 21.9M; The Open: 100.8M).
- NBC Sports’ coverage of the Hero World Challenge (Thursday-Sunday) delivered 22.4 million total minutes (+201% year-over-year); 2nd only to The Open among golf events streaming across NBC Sports platforms in 2017.
- Uniques across the four days totaled 246k, +47% year-over-year.
NBC Sports Digital Posts Best NASCAR Season Ever in 2017
2017 marked NBC Sports’ best-ever season for NASCAR digital streaming, in terms of live minutes and unique devices. Consumption of NASCAR content on NBC Sports’ digital properties, NBCSports.com and the NBC Sports app — NBC Sports Group’s live streaming platforms for desktops, mobile devices, tablets, and connected TVs — garnered more than 133 million live minutes across 1.1 million unique devices in 2017, up +29% and +38% respectively, compared to the 2016 season.
–NBC SPORTS DIGITAL–