Series Ratings Average Up 11% from 2012
St. Louis, MO – The 2013 World Series on FOX last night continued its trend of upward ratings and wild finishes. Game 4 of the 2013 World Series posted its highest-rated and most-watched game of the series delivering a 9.4/15 national household rating and 16 million viewers, according to Nielsen Media Research, up 6% in rating and 3% in viewership over last year’s series clinching Game 4 (8.9/14, 15.5 million viewers). Last night’s broadcast ranks as the highest-rated and most-watched World Series Game 4 since 2009.
FOX is projected to win the night in prime time (7:00 PM -11:00 PM) among households and post its highest-rated primetime broadcast since the premiere of American Idol in January. The World Series is also projected to power FOX to its first weekly primetime victory for the broadcast season in Adults 18-49.
Through four games, the 2013 World Series on FOX is averaging an 8.4/14 national household rating and 14 million viewers, up 11% in rating and 10% in viewership over last year’s 7.6/12 and 12.7 million viewers. The network’s 10 game postseason average of 6.2/11 (10.2 million viewers) is up 15% from 2012’s 5.4/9 (8.8 million viewers) and ranks as FOX’s best postseason since 2010 (6.6/12 – 11.1 million viewers).
According to figures released by Nielsen SocialGuide, FOX was the No. 1 most social TV network on Sunday. Twitter activity for last night’s World Series Game 4 drew over 479,000 tweets from more than 227,000 unique authors. According to Facebook, World Series Game 4 generated 4.2 million interactions from 2.4 million users during the game. Massachusetts topped Missouri in generating buzz, followed by users in California, Illinois, and New York. Team buzz tilted in favor of Boston, with 60% of the comments, likes, and posts about the game related to the Red Sox.
St. Louis led all markets with a 46.7/66 followed by Boston’s 34.7/55. Providence (30.7/47), Hartford (20.2/32), Kansas City (14.2/23), Las Vegas (13.8/21), Richmond (13.4/20), Memphis (13.1/18), Fort Myers (12.9/21) and Phoenix (12.4/21) round out the top ten markets.
Coverage of Game 5 begins Monday, Oct. 28 on FOX Sports 1, with a special World Series edition of FOX Sports LIVE at 7:00 PM ET. Pregame coverage turns to FOX broadcast network at 7:30 PM ET from Busch Stadium in St. Louis, MO.