FOX SPORTS ANNOUNCES 2009 NASCAR ON FOX
Season Warms Up with The Budweiser Shootout on Feb. 7;
Pedal Hits Metal with 51st Daytona 500 on Feb. 15
Waltrip & Hammond Celebrates Milestone Anniversary
New York & Los Angeles – As FOX Sports prepares for its ninth year of NASCAR coverage, the network revs its engine by unveiling the 2009 NASCAR on FOX broadcast schedule.
FOX Sports jump-starts its Emmy Award-winning coverage from renowned Daytona International Speedway on Saturday, Feb. 7 (8:00 PM ET) with the always fun BUDWEISER SHOOTOUT in prime time. The field for this year’s season-opening event is comprised of the six best teams from each car manufacturer based on final 2008 car owner points. Just eight days later, the points start counting as Speedweeks culminates with FOX Sports’ exclusive, live coverage of the 51st DAYTONA 500 on Sunday, Feb. 15 (2:00 PM ET).
Mike Joy, with almost 40 years in racing, returns as race announcer, and is joined by NASCAR racing legend Darrell Waltrip and former champion crew chief Larry McReynolds, who return to provide race analysis for all NASCAR on FOX events. Prerace coverage is again hosted by Chris Myers with analysts Jeff Hammond and Waltrip. Returning to cover pit road are reporters Dick Berggren, Steve Byrnes, Krista Voda and Matt Yocum. The 2009 DAYTONA 500 marks the 20th anniversary of Waltrip’s momentous victory in the Great American Race with crew chief and NASCAR on FOX colleague Hammond alongside.
In all, FOX Sports airs 13 NASCAR Sprint Cup points races, highlighted by events from Las Vegas Motor Speedway on Sunday, March 1; Texas Motor Speedway on Sunday, April 5; Talladega Superspeedway on Sunday, April 26; NASCAR racing in Charlotte on Sunday, May 24 from Lowe’s Motor Speedway on Memorial Day weekend and the NASCAR on FOX season finale from Dover, Delaware on Sunday, May 31. In addition to its Sprint Cup coverage, FOX Sports presents two live Truck Series races: Saturday, Feb. 21 from California Speedway and Saturday, March 28 from Martinsville Speedway.
FOX Sports commands the well-earned distinction as television’s most innovative sports broadcaster, and ranking high among the network’s achievements are honors for its NASCAR coverage. NASCAR on FOX has garnered 12 Emmy Awards for its coverage including three for Outstanding Sports Series (2001, 2005, 2007), three for Outstanding Live Event Audio Sound (2002, 2005, 2006), one for Outstanding Graphic Design (2001), and five for Outstanding Technical Team Remote (2001, 2003-05, 2007).
NASCAR on FOX is as popular as ever in terms of viewership and advertiser interest. Its early season portion of the NASCAR calendar dominates the competition, more than doubling every regular season sport in-season including NBA (+159% vs. 2.2), PGA Golf (+111%, 2.7), and the NHL (+533%, 0.9). Household ratings for all races in 2008 vs. ’07 on FOX were up +2% (5.7 vs. 5.6), as were ratings in key demographic categories like men age 25-54 (+2%, 5.4 vs. 5.3) and men age M35-54 (+5%, 6.5 vs. 6.2).
NASCAR ON FOX FUN FACTS
— FOX is America’s No. 1 NASCAR network, outdistancing runner-up ABC by 54% (5.7 vs. 3.7)
— While FOX’s 13 Cup races represented 36% of last season’s schedule, FOX generated 45% of the season’s total ratings points
— NASCAR Sprint Cup racing on FOX (5.7) out-rated prime time hits like E.R. (5.6), Law & Order CI (5.0) and How I Met Your Mother (4.9) among others last season
— NASCAR racing was the top-rated sports event on TV nine of 13 weekends during last year’s Sprint Cup season
— NASCAR on FOX was the No. 1 sport on television in the first half of 2008, just edging out the NCAA men’s basketball tournament (5.7 vs. 5.6)
— The DAYTONA 500 is the highest-rated, most-watched motor sports event in the country. It has averaged a household rating of 10.0 or higher in seven of the last eight years, with the one exception caused by rain
— From 1995 to 2000, the DAYTONA 500 averaged an 8.7 household rating; from 2001 to 2008, the average rating is 10.5, marking a 21% increase
— The 2008 DAYTONA 500 (10.2 HH rating) out-delivered the NBA Finals (9.3), the NCAA Final Four (8.8) and the final round of The Masters (8.6)
Below is the complete 2009 NASCAR on FOX broadcast schedule:
NASCAR on FOX 2009 Schedule
Date Track Event Time
Sat. Feb. 7 Daytona Int’l Speedway Budweiser Shootout 8:00 PM
Sun. Feb. 8 Daytona Int’l Speedway Daytona 500 Qualifying 1:00 PM
Sun. Feb. 15 Daytona Int’l Speedway Daytona 500 2:00 PM
Sat. Feb. 21 California Speedway NASCAR Truck Series 3:00 PM
Sun. Feb. 22 California Speedway NASCAR Racing from Fontana 5:00 PM
Sun. March 1 Las Vegas Motor Speedway NASCAR Racing from Las Vegas 3:30 PM
Sun. March 8 Atlanta Motor Speedway NASCAR Racing from Atlanta 1:30 PM
Sun. March 22 Bristol Motor Speedway NASCAR Racing from Bristol 1:30 PM
Sat. March 28 Martinsville Speedway NASCAR Truck Series 2:00 PM
Sun. March 29 Martinsville Speedway NASCAR Racing from Martinsville 1:30 PM
Sun. April 5 Texas Motor Speedway NASCAR Racing from Fort Worth 1:30 PM
Sat. April 18 Phoenix Int’l Speedway NASCAR Racing from Phoenix 8:00 PM
Sun. April 26 Talladega Superspeedway NASCAR Racing from Talladega 1:00 PM
Sat. May 2 Richmond Int’l Raceway NASCAR Racing from Richmond 7:00 PM
Sat. May 9 Darlington Raceway NASCAR Racing from Darlington 7:00 PM
Sun. May 24 Lowe’s Motor Speedway NASCAR Racing from Charlotte 5:00 PM
Sun. May 31 Dover Int’l Speedway NASCAR Racing from Dover 1:30 PM
All times Eastern; Schedule subject to change
— FOX SPORTS —