February 10, 2012

’08 WILD CARD PLAYOFFS MOST WATCHED IN FIVE YEARS


08 WILD CARD PLAYOFFS MOST WATCHED IN FIVE YEARS

AVERAGE OF 25.8 MILLION FANS WATCHED EACH GAME

EAGLES-VIKINGS ON FOX: MOST-WATCHED SHOW OF TV SEASON

COLTS-CHARGERS ON NBC: MOST WATCHED

SATURDAY WILD CARD GAME IN 10 YEARS

Football fans across America continue to tune in to NFL games, resulting in the most watched Wild Card weekend in five years.   An average of 25.8 million fans watched NFL games last weekend, the most for an NFL Wild Card Weekend since January 2003 (game-by-game comparison below) and a five percent increase from last season (24.6 million viewers).

Sunday’s Philadelphia Eagles-Minnesota Vikings game on FOX drew 30.0 million viewers and is the most-watched show of the TV season.

Saturday night’s Indianapolis Colts-San Diego Chargers game on NBC drew 27.8 million viewers to rank as the most-watched Saturday Wild Card game in 10 years (30.7 million for Cardinals-Cowboys on ABC, 1/2/99).

Wild Card Weekend games also ranked as the top four shows among all programs for the week (Dec. 29-Jan. 4).

2008 NFL Wild Card Playoffs

Date & Time Network (Game) Viewers
Sat. Jan. 3, 2009  — 4:30 PM ET NBC (Falcons at Cardinals) 21.0 million
Sat. Jan. 3, 2009 – 8:00 PM ET NBC (Colts at Chargers) 27.8 million
Sun. Jan. 4, 2009  — 1:00 PM ET CBS (Ravens at Dolphins) 23.9 million
Sun. Jan. 4, 2009 – 4:30 PM ET FOX (Eagles at Vikings) 30.0 million
WILD CARD WEEKEND AVERAGE 25.8 million

2003 NFL Wild Card Playoffs

Date & Time Network (Game) Viewers
Sat. Jan. 3, 2004  — 4:30 PM ET ABC (Titans at Ravens) 22.7 million
Sat. Jan. 3, 2004 – 8:00 PM ET ABC (Cowboys at Panthers) 24.7 million
Sun. Jan. 4, 2004  — 1:00 PM ET FOX (Seahawks at Packers) 29.3 million
Sun. Jan. 4, 2004 – 4:30 PM ET CBS (Broncos at Colts) 26.2 million
WILD CARD WEEKEND AVERAGE 25.9 million

Source: NFL & Nielsen Media Research

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